Your Role
Are you a marketer looking for an opportunity to drive innovation and growth in media and advertising? Are you passionate about customer marketing and optimizing media touchpoints throughout the customer journey? Now is an exciting time to join Victoria’s Secret and the Media team as we grow and evolve our approach to paid media and advertising.
Description As a Specialist of Paid Social Media you will be responsible for hands‑on management of paid social programs, campaigns, and day‑to‑day optimizations. You will drive advancement in marketing capabilities, optimize customer engagement, and deliver effective results against key business objectives for the Victoria’s Secret and PINK brands.
Why You Belong Here At Victoria's Secret & Co, you’ll join a world‑leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You’ll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy.
We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you’ll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real‑world experience, and learn from the best in the business.
Your Impact
Execute and analyze paid social programs and campaigns
Create and manage ads within paid social platforms that support brand and customer marketing strategies
Monitor ad and creative performance and provide optimization recommendations
Collaborate with cross‑functional internal teams and vendors
Develop insights and actions based on qualitative and quantitative analytics
Stay current on the latest digital marketing trends, identify new and emerging paid social media opportunities, and influence innovation
Compensation Minimum Salary: $66,200.00
Maximum Salary: $86,835.00
Qualifications Your Experience
Bachelor’s degree in marketing or related field
2–3 years of hands‑on experience in paid social advertising required
Experience with multiple paid social platforms (Meta, TikTok, Snapchat, Pinterest) preferred
Experience within an agency or retail organization preferred
Mix of business, creative, and technical acumen
Self‑starter who can flex between strategic thinking and tactical execution
Outstanding analytical skills and strong experience in performance optimization
Proficient in Microsoft Excel, including the ability to create and manage spreadsheets and pivot tables, utilize formulas, and analyze data effectively
Excellent communication skills (verbal and written)
This role can be based in either our Reynoldsburg, OH (Columbus area) or New York, NY offices
As a hybrid role, the person in this role will be expected to be in office two days during the week, typically Wednesday and Thursday
Occasional travel involved
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance.
An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.
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Description As a Specialist of Paid Social Media you will be responsible for hands‑on management of paid social programs, campaigns, and day‑to‑day optimizations. You will drive advancement in marketing capabilities, optimize customer engagement, and deliver effective results against key business objectives for the Victoria’s Secret and PINK brands.
Why You Belong Here At Victoria's Secret & Co, you’ll join a world‑leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You’ll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy.
We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you’ll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real‑world experience, and learn from the best in the business.
Your Impact
Execute and analyze paid social programs and campaigns
Create and manage ads within paid social platforms that support brand and customer marketing strategies
Monitor ad and creative performance and provide optimization recommendations
Collaborate with cross‑functional internal teams and vendors
Develop insights and actions based on qualitative and quantitative analytics
Stay current on the latest digital marketing trends, identify new and emerging paid social media opportunities, and influence innovation
Compensation Minimum Salary: $66,200.00
Maximum Salary: $86,835.00
Qualifications Your Experience
Bachelor’s degree in marketing or related field
2–3 years of hands‑on experience in paid social advertising required
Experience with multiple paid social platforms (Meta, TikTok, Snapchat, Pinterest) preferred
Experience within an agency or retail organization preferred
Mix of business, creative, and technical acumen
Self‑starter who can flex between strategic thinking and tactical execution
Outstanding analytical skills and strong experience in performance optimization
Proficient in Microsoft Excel, including the ability to create and manage spreadsheets and pivot tables, utilize formulas, and analyze data effectively
Excellent communication skills (verbal and written)
This role can be based in either our Reynoldsburg, OH (Columbus area) or New York, NY offices
As a hybrid role, the person in this role will be expected to be in office two days during the week, typically Wednesday and Thursday
Occasional travel involved
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance.
An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.
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