Job Description - Director of Campaign Strategy (2600018)
Overview Director of Campaign Strategy
At Stony Brook Medicine, the Director of Campaign Strategy leads the planning, development, and execution of integrated marketing campaigns that strengthen the Stony Brook Medicine brand, drive service line growth, and support institutional priorities. This position oversees a portfolio of systemwide campaigns across paid, owned, and earned channels, ensuring alignment with strategic business objectives. The Director collaborates closely with content, creative services, web, digital, and analytics teams as well as external agencies to deliver high performing campaigns that demonstrate measurable impact. The ideal candidate is a strategic thinker, strong collaborator, and expert in modern marketing practices including digital, content, audience segmentation, and performance optimization.
Responsibilities
Leading strategy, development and implementation of integrated multi-channel campaigns for priority service lines and institutional initiatives.
Translate business goals into actionable marketing strategies, campaign briefs, and performance targets.
Partner with senior leadership, service lines, and clinical stakeholders to identify strategic opportunities.
Ensure campaign messaging aligns with Stony Brook Medicine brand strategy and content priorities.
Collaborate with content, creative, and digital teams to ensure cohesive storytelling across all touchpoints.
Direct campaign asset development including paid media, landing pages, email workflows, video assets, and content packages.
Support CRM initiatives through journey mapping, segmentation, and performance insights.
Ensure all deliverables meet quality standards, accessibility requirements, and brand guidelines.
Use analytics dashboards and KPIs to monitor campaign effectiveness across channels.
Provide regular reports and insights to leadership and partners.
Recommend optimizations using A/B testing, audience segmentation, and channel performance data.
Develop frameworks and measurable outcomes to demonstrate return on investment.
Supervise digital marketing staff and support their growth and development.
Serve as the primary point of contact for external agencies collaborating on campaigns.
Work within Monday.com and MarComm workflows to manage timelines, deliverables, approvals, and documentation.
Promote a collaborative culture that supports Stony Brook Medicine's mission and MarComm transformation.
Qualifications Required Qualifications
Bachelor’s degree in marketing, communications, digital media, or related field.
Seven or more years of experience in marketing, with a strong focus on strategic campaign development.
Experience leading integrated digital campaigns across paid, owned, and earned channels.
Strong analytical skills and experience with performance dashboards and reporting tools.
Demonstrated leadership, communication, and project management skills.
Experience working in complex organizations with multiple stakeholders.
Preferred Qualifications
Master’s degree in marketing, business, communications or related field.
Experience in healthcare or academic medical center marketing.
Familiarity with CRM platforms and marketing automation tools.
Understanding of brand strategy, audience segmentation, and data driven optimization.
Special Notes Resume/CV should be included with the online application.
Posting Overview This position will remain posted until filled or for a maximum of 90 days. An initial review of all applicants will occur two weeks from the posting date. For full consideration, applications must be received before the initial review date.
If no candidate is selected during the initial review, additional applications may be considered. The posting will close once a finalist is identified, and at minimum, two weeks after the initial posting date. If no candidate is identified and hired within 90 days, the posting may be reposted at a later date.
______________________________________________________________________________________________________________________________________
Stony Brook Medicine is a smoke free environment. Smoking is prohibited anywhere on campus, including parking lots and outdoor areas on the premises.
All Hospital positions may be subject to changes in pass days and shifts as necessary.
This position may require the wearing of respiratory protection, which may prohibit the wearing of facial hair.
This function/position may be designated as “essential.” This means that when the Hospital is faced with an institutional emergency, employees in such positions may be required to remain at their work location or to report to work to protect, recover, and continue operations at Stony Brook Medicine, Stony Brook University Hospital and related facilities.
Pre-Start Requirements
Successfully complete pre-employment physical examination and obtain medical clearance from Stony Brook Medicine's Employee Health Services*
Complete electronic reference check with a minimum of three (3) professional references.
Successfully complete a 4-panel drug screen*
Meet Regulatory Requirements for pre-employment screenings.
Provide a copy of any required New York State license(s)/certificate(s).
Failure to comply with any of the above requirements could result in a delayed start date and/or revocation of the employment offer.
*The hiring department will be responsible for any fee incurred for examination .
_____________________________________________________________________________________________________________________________________
Stony Brook University is committed to excellence in diversity and the creation of an inclusive learning, and working environment. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, familial status, sexual orientation, gender identity or expression, age, disability, genetic information, veteran status and all other protected classes under federal or state laws.
If you need a disability-related accommodation, please call the University Office of Equity and Access at (631)632-6280.
In accordance with the Title II Crime Awareness and Security Actacopy of our crime statistics can be viewed
here
.
Stony Brook University Hospital, consistent with our shared core values and our intent to achieve excellence, remains dedicated to supporting healthier and more resilient communities, both locally and globally.
Anticipated Pay Range:
The starting salary range (or hiring range) for this position is - $122,767 - $145,656 / year.
The above salary range represents SBUH’s good faith and reasonable estimate of the range of possible compensation at the time of posting. The specific salary offer will be based on the candidate’s validated years of comparable experience. Any efforts to inflate or misrepresent experience are grounds for disqualification from the application process or termination of employment if hired.
Some positions offer annual supplemental pay such as:
· Location pay for UUP full-time positions ($4000)
Your total compensation goes beyond the number in your paycheck. SBUH provides generous leave, health plans, and state pension that add to your bottom line.
Visit our
WHY WORK HERE
page to learn about thetotal rewardswe offer.
Job Number 2600018
Official Job Title : TH Staff Associate
Job Field Marketing and Communications
Primary Location Department/Hiring Area : Marketing and Communications
Schedule Full-time
Shift
Day Shift Shift Hours : 8:30am - 5:00pm Pass Days : Sat, Sun
Posting Start Date Feb 3, 2026
Posting End Date May 5, 2026, 3:59:00 AM
Salary Grade : SL4
#J-18808-Ljbffr
Overview Director of Campaign Strategy
At Stony Brook Medicine, the Director of Campaign Strategy leads the planning, development, and execution of integrated marketing campaigns that strengthen the Stony Brook Medicine brand, drive service line growth, and support institutional priorities. This position oversees a portfolio of systemwide campaigns across paid, owned, and earned channels, ensuring alignment with strategic business objectives. The Director collaborates closely with content, creative services, web, digital, and analytics teams as well as external agencies to deliver high performing campaigns that demonstrate measurable impact. The ideal candidate is a strategic thinker, strong collaborator, and expert in modern marketing practices including digital, content, audience segmentation, and performance optimization.
Responsibilities
Leading strategy, development and implementation of integrated multi-channel campaigns for priority service lines and institutional initiatives.
Translate business goals into actionable marketing strategies, campaign briefs, and performance targets.
Partner with senior leadership, service lines, and clinical stakeholders to identify strategic opportunities.
Ensure campaign messaging aligns with Stony Brook Medicine brand strategy and content priorities.
Collaborate with content, creative, and digital teams to ensure cohesive storytelling across all touchpoints.
Direct campaign asset development including paid media, landing pages, email workflows, video assets, and content packages.
Support CRM initiatives through journey mapping, segmentation, and performance insights.
Ensure all deliverables meet quality standards, accessibility requirements, and brand guidelines.
Use analytics dashboards and KPIs to monitor campaign effectiveness across channels.
Provide regular reports and insights to leadership and partners.
Recommend optimizations using A/B testing, audience segmentation, and channel performance data.
Develop frameworks and measurable outcomes to demonstrate return on investment.
Supervise digital marketing staff and support their growth and development.
Serve as the primary point of contact for external agencies collaborating on campaigns.
Work within Monday.com and MarComm workflows to manage timelines, deliverables, approvals, and documentation.
Promote a collaborative culture that supports Stony Brook Medicine's mission and MarComm transformation.
Qualifications Required Qualifications
Bachelor’s degree in marketing, communications, digital media, or related field.
Seven or more years of experience in marketing, with a strong focus on strategic campaign development.
Experience leading integrated digital campaigns across paid, owned, and earned channels.
Strong analytical skills and experience with performance dashboards and reporting tools.
Demonstrated leadership, communication, and project management skills.
Experience working in complex organizations with multiple stakeholders.
Preferred Qualifications
Master’s degree in marketing, business, communications or related field.
Experience in healthcare or academic medical center marketing.
Familiarity with CRM platforms and marketing automation tools.
Understanding of brand strategy, audience segmentation, and data driven optimization.
Special Notes Resume/CV should be included with the online application.
Posting Overview This position will remain posted until filled or for a maximum of 90 days. An initial review of all applicants will occur two weeks from the posting date. For full consideration, applications must be received before the initial review date.
If no candidate is selected during the initial review, additional applications may be considered. The posting will close once a finalist is identified, and at minimum, two weeks after the initial posting date. If no candidate is identified and hired within 90 days, the posting may be reposted at a later date.
______________________________________________________________________________________________________________________________________
Stony Brook Medicine is a smoke free environment. Smoking is prohibited anywhere on campus, including parking lots and outdoor areas on the premises.
All Hospital positions may be subject to changes in pass days and shifts as necessary.
This position may require the wearing of respiratory protection, which may prohibit the wearing of facial hair.
This function/position may be designated as “essential.” This means that when the Hospital is faced with an institutional emergency, employees in such positions may be required to remain at their work location or to report to work to protect, recover, and continue operations at Stony Brook Medicine, Stony Brook University Hospital and related facilities.
Pre-Start Requirements
Successfully complete pre-employment physical examination and obtain medical clearance from Stony Brook Medicine's Employee Health Services*
Complete electronic reference check with a minimum of three (3) professional references.
Successfully complete a 4-panel drug screen*
Meet Regulatory Requirements for pre-employment screenings.
Provide a copy of any required New York State license(s)/certificate(s).
Failure to comply with any of the above requirements could result in a delayed start date and/or revocation of the employment offer.
*The hiring department will be responsible for any fee incurred for examination .
_____________________________________________________________________________________________________________________________________
Stony Brook University is committed to excellence in diversity and the creation of an inclusive learning, and working environment. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, familial status, sexual orientation, gender identity or expression, age, disability, genetic information, veteran status and all other protected classes under federal or state laws.
If you need a disability-related accommodation, please call the University Office of Equity and Access at (631)632-6280.
In accordance with the Title II Crime Awareness and Security Actacopy of our crime statistics can be viewed
here
.
Stony Brook University Hospital, consistent with our shared core values and our intent to achieve excellence, remains dedicated to supporting healthier and more resilient communities, both locally and globally.
Anticipated Pay Range:
The starting salary range (or hiring range) for this position is - $122,767 - $145,656 / year.
The above salary range represents SBUH’s good faith and reasonable estimate of the range of possible compensation at the time of posting. The specific salary offer will be based on the candidate’s validated years of comparable experience. Any efforts to inflate or misrepresent experience are grounds for disqualification from the application process or termination of employment if hired.
Some positions offer annual supplemental pay such as:
· Location pay for UUP full-time positions ($4000)
Your total compensation goes beyond the number in your paycheck. SBUH provides generous leave, health plans, and state pension that add to your bottom line.
Visit our
WHY WORK HERE
page to learn about thetotal rewardswe offer.
Job Number 2600018
Official Job Title : TH Staff Associate
Job Field Marketing and Communications
Primary Location Department/Hiring Area : Marketing and Communications
Schedule Full-time
Shift
Day Shift Shift Hours : 8:30am - 5:00pm Pass Days : Sat, Sun
Posting Start Date Feb 3, 2026
Posting End Date May 5, 2026, 3:59:00 AM
Salary Grade : SL4
#J-18808-Ljbffr