Marketing Analytics Manager (Integrated Campaigns)
Software Guidance & Assistance, Inc. (SGA, Inc.), San Jose, California, United States, 95199
Software Guidance & Assistance, Inc., (SGA), is searching for a
Marketing Analytics Manager (Integrated Campaigns)
for a
contract
assignment with one of our premier SaaS clients in San Jose, CA or San Francisco, CA.
Responsibilities
Explore our data infrastructure, extract necessary data, perform data analysis, visualize findings to understand key marketing patterns and trends to develop compelling data driven stories
Summarize analysis on customer needs, product positioning, campaign performance, market trends and competition in regular, actionable, and engaging business updates
Tell the story behind the numbers to a variety of business partners to influence and inspire corrective actions to the business strategy
Acquire, summarize, and circulate key takeaways derived from primary research and market trend analysis done in close partnership with the marketing research team
Bring to life key marketing insights to drive account penetration and upsell motions to improve LTV
Understand and communicate what drives performance and opportunities for product marketing messaging
Partner with marketing to create data-driven campaigns that optimize prospects conversion
Build feedback loops to highlight knowledge gaps and drive future analysis and research
Conduct end-to-end analyses to drive insights for marketing stakeholders around campaign, digital, and event performance and understand impact to pipeline creation, growth, and progression.
Synthesize qualitative and quantitative data from multiple sources to support analytics goals
Apply advanced B2B analytical methods to expand marketing's ability to articulate impact to driving progression of opportunities through the lifecycle
Required Skills
B2B Marketing and Sales knowledge is a key requirement
Very strong communication and presentation skills is a key requirement
Adept at data crunching, and passionate about unearthing significant patterns and meaningful insights
Proactive self-starter, always on learner, and able to work in a virtual environment
An eye for accuracy, the ability to self-manage multiple data sets and data requests, and flexibility to respond quickly and meticulously
Autonomy in managing stakeholders (Director+) and navigate a matrix environment across time zones
Knowledge of CRM tools (e.g., Salesforce or MS Dynamics) is mandatory
Experience in data visualization is required, PowerBI is highly preferred
Proficiency in SQL, Hive, or Azure Databricks is highly preferred
Understanding of key marketing KPIs as part of the customer journey from awareness to purchase.
Ability to translate stakeholder asks into technical requirements to surface impactful end-state analyses, insights, and reports
Advanced Excel Required
5+ years related work experience in Data Analytics, Consulting or Marketing Analytics
MBA preferred
SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at https://sgainc.com/.
SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities. Please visit our company EEO page to request an accommodation or assistance regarding our policy.
#J-18808-Ljbffr
Marketing Analytics Manager (Integrated Campaigns)
for a
contract
assignment with one of our premier SaaS clients in San Jose, CA or San Francisco, CA.
Responsibilities
Explore our data infrastructure, extract necessary data, perform data analysis, visualize findings to understand key marketing patterns and trends to develop compelling data driven stories
Summarize analysis on customer needs, product positioning, campaign performance, market trends and competition in regular, actionable, and engaging business updates
Tell the story behind the numbers to a variety of business partners to influence and inspire corrective actions to the business strategy
Acquire, summarize, and circulate key takeaways derived from primary research and market trend analysis done in close partnership with the marketing research team
Bring to life key marketing insights to drive account penetration and upsell motions to improve LTV
Understand and communicate what drives performance and opportunities for product marketing messaging
Partner with marketing to create data-driven campaigns that optimize prospects conversion
Build feedback loops to highlight knowledge gaps and drive future analysis and research
Conduct end-to-end analyses to drive insights for marketing stakeholders around campaign, digital, and event performance and understand impact to pipeline creation, growth, and progression.
Synthesize qualitative and quantitative data from multiple sources to support analytics goals
Apply advanced B2B analytical methods to expand marketing's ability to articulate impact to driving progression of opportunities through the lifecycle
Required Skills
B2B Marketing and Sales knowledge is a key requirement
Very strong communication and presentation skills is a key requirement
Adept at data crunching, and passionate about unearthing significant patterns and meaningful insights
Proactive self-starter, always on learner, and able to work in a virtual environment
An eye for accuracy, the ability to self-manage multiple data sets and data requests, and flexibility to respond quickly and meticulously
Autonomy in managing stakeholders (Director+) and navigate a matrix environment across time zones
Knowledge of CRM tools (e.g., Salesforce or MS Dynamics) is mandatory
Experience in data visualization is required, PowerBI is highly preferred
Proficiency in SQL, Hive, or Azure Databricks is highly preferred
Understanding of key marketing KPIs as part of the customer journey from awareness to purchase.
Ability to translate stakeholder asks into technical requirements to surface impactful end-state analyses, insights, and reports
Advanced Excel Required
5+ years related work experience in Data Analytics, Consulting or Marketing Analytics
MBA preferred
SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at https://sgainc.com/.
SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities. Please visit our company EEO page to request an accommodation or assistance regarding our policy.
#J-18808-Ljbffr