The Assistant Brand Manager plays a key role in shaping the future of a fast-growing haircare portfolio—bringing brand strategy, innovation, and storytelling to life across every consumer touchpoint. This is a high-visibility, cross-functional role for someone who’s equal parts creative, analytical, and consumer-obsessed.
What You’ll Do / Qualifications
5+ years of progressive, successful experience in product development and/or brand marketing, with demonstrated experience in marketing in a digital-first environment, including social media, e-commerce, analytics, and online platforms. Experience working with major specialty retailers such as Sephora and Ulta is strongly preferred, along with experience partnering closely with R&D, Supply Chain, and Sales teams to develop innovative products supported by compelling storytelling and effective execution. Supports developing a rolling product innovation calendar across product development timelines and helps guide decision-making on the evolution of the respective product portfolio by leveraging data, consumer insights, and product expertise. Responsible for all aspects of brand management from initial concept to go-to-market, including but not limited to: concept brief, copy, product positioning, competitive advantage, artwork, etc. Evaluate analytics, including but not limited to sales, profitability, stocks, SKUs, etc., to extract key insights for future product development and go-to-market strategies, helping to grow the category or brand through formal proposals and recommendations on strategies and tactics.
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5+ years of progressive, successful experience in product development and/or brand marketing, with demonstrated experience in marketing in a digital-first environment, including social media, e-commerce, analytics, and online platforms. Experience working with major specialty retailers such as Sephora and Ulta is strongly preferred, along with experience partnering closely with R&D, Supply Chain, and Sales teams to develop innovative products supported by compelling storytelling and effective execution. Supports developing a rolling product innovation calendar across product development timelines and helps guide decision-making on the evolution of the respective product portfolio by leveraging data, consumer insights, and product expertise. Responsible for all aspects of brand management from initial concept to go-to-market, including but not limited to: concept brief, copy, product positioning, competitive advantage, artwork, etc. Evaluate analytics, including but not limited to sales, profitability, stocks, SKUs, etc., to extract key insights for future product development and go-to-market strategies, helping to grow the category or brand through formal proposals and recommendations on strategies and tactics.
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