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Director of Sales, Vertical Markets

Verathon Inc, Schaumburg, Illinois, us, 60159

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Develop, oversee, and execute comprehensive vertical market sales strategies aligned with company revenue goals and market expansion objectives. Build and maintain high-performing sales teams that drive significant revenue growth while ensuring customer satisfaction and retention within target industry verticals.

Major Areas of Responsibility:

Develop and execute comprehensive sales strategies for assigned vertical markets across the Americas

Identify market opportunities, competitive threats, and emerging trends within target verticals to inform go-to-market strategies

Establish revenue targets, forecasting models, and key performance metrics for vertical market performance

Own and exceed annual revenue targets for assigned vertical markets

Build and maintain executive relationships with key accounts and industry influencers

Lead complex, high-value sales cycles with executives and decision-makers

Drive new business development while expanding existing customer relationships

Collaborate with product, marketing, and customer success teams to ensure vertical-specific solutions meet market needs

Specific Responsibilities:

Build, lead, and mentor a team of vertical sales managers and account executives

Create structured training programs to develop deep vertical expertise across the sales organization

Establish clear accountability frameworks, performance standards, and professional development pathways

Foster a culture of collaboration, continuous improvement, and customer-centricity

Set team goals, conduct performance reviews, and provide ongoing coaching

Maintain deep knowledge of industry trends, regulatory changes, and competitive landscape within target verticals

Cultivate strategic partnerships with system integrators, consultants, and technology partners within vertical markets

Provide feedback to product teams on vertical-specific feature requirements and market demands

Develop sales tools, collateral, and playbooks tailored to vertical market needs

Set clear KPIs and metrics to measure sales performance, pipeline health, and revenue attainment

Implement CRM systems and reporting to track revenue, market share, and sales team contribution

Conduct pipeline reviews and forecast vertical market revenue accurately

Partner with marketing to develop vertical-specific campaigns and demand generation programs

Coordinate with legal and finance on complex deal structures and contract approvals

Adhere to all company policies, procedures and code of business ethics

Required knowledge, skills and abilities:

Deep expertise in at least two major industry verticals (healthcare, print, manufacturing, higher education, etc.)

Strong understanding of sales methodologies (BANT, Challenger, Solution Selling, etc.)

Experience selling complex, enterprise-level solutions with deal sizes of $500K+

Excellent executive presence and ability to engage with C-level stakeholders

Strong financial acumen with experience managing sales P&L and revenue forecasting

Outstanding presentation and communication skills with ability to influence at executive levels

Experience with CRM systems (NetSuite a plus) and sales enablement platforms

Knowledge of logical access control, identification used in manufacturing, MFP printers and secure printing technology preferred

Proficiency in Microsoft products including Outlook, Excel, and PowerPoint

Education and Experience: A Bachelor's degree in Business, Engineering, or related field is required; MBA or relevant advanced degree preferred. 10+ years of B2B sales experience, with at least 5 years in leadership roles. Proven track record of exceeding sales targets and managing teams in a vertical market or industry-focused sales model. Demonstrated success building and scaling sales teams. Experience managing enterprise-level accounts and complex sales cycles preferred.

Physical Demands: None specified

Chicago Area or Remote / Business travel as necessary (roughly 40-60%), but will vary based upon the needs of the business.

Employer Paid Life/STD/LTD

401K + Company Match

Employee Stock Purchase Program

Educational Assistance

Competitive PTO Package & Paid Company Holidays

Wellness Program

Behavioral Assessment

In addition to supplying us with your resume, we ask that you take our Behavioral Assessment through Predictive Index by going to the following link:

Complete the assessment in a quiet place, free from interruption, in one session

Take as much time as you wish to complete this assessment— typically takes 7 minutes

Qualifications Skills Behaviors Motivations Education Experience Licenses & Certifications Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.

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