Database Marketing Analyst
Regions Financial Corporation, Birmingham, Alabama, United States, 35275
Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.
At Regions, the Marketing Channel Delivery Database Administrator provides decision support and direct marketing campaign execution to support marketing needs for the company.
Primary Responsibilities
Works with marketing Strategy, DIM (Digital and Integrated Marketing), Technology, Data partners and other operations teams in support of inbound or outbound marketing initiatives (or related marketing data)
Implements traditional direct marketing campaigns and customer centric communications including marketing incentives
Implements and supports existing, new or changing inbound, real-time marketing interaction strategies and rules which leverage marketing database systems and processes
Uses Real-Time Interaction Management applications and/or Campaign Generation file tools (i.e. HCL Unica, Salesforce, Pega) and Structured Query Language (SQL) to create targeted marketing campaign files and deliver the data to the appropriate channels whether that is an outbound communication or a real time inbound channel interaction
Transfers data to and from internal and external partners and systems for campaign implementation
Provides direct marketing campaign decision support and develops comprehensive campaign requirements/specifications
Confirms accurate and complete understanding of requirements and seek clarification where needed
Designs, builds, audits (quality control), and executes marketing campaigns and fulfillment to specifications within expected timeframes
Ensures marketing offers are provided to downstream operational systems
Acts as a data expert as part of the banks Data Governance requirements
Creates campaign waterfall reports and explains/discusses with key stakeholders
Identifies campaign audience members that are eligible for campaign offer fulfillment
Ensures correctness and quality of campaigns to ensure the right message is delivered to the right person
Monitors and tracks systems and marketing interaction performance using established key metrics and performance indicators
Reviews ongoing outcomes of business logic/strategy and next best action presentment and disposition volumes and metrics
This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
Requirements
Bachelor’s degree in Applied Mathematics, Business Analytics, Marketing, Management Information Systems (MIS), or related field
Four (4) years of experience in analytics-based Marketing and/or Database Marketing
Four (4) years of experience querying relational databases such as Oracle and performing applicable data analysis
Strong knowledge of IBM Campaign and Interact workflow processes as well as SQL
Strong understanding of database marketing techniques and complex relational database systems
Preferences
Basic knowledge of the financial services industry and applicable products, services, and data
Two (2) years of experience in database marketing working with campaign strategies and execution
One (1) year of practical experience in coding, testing, and implementing campaign data initiatives using real time decision-making marketing technology or campaign management tools such as HCL Unica Interact, Salesforce or Pega Customer Decision Hub or Oracle Real Time Decisions
Statistical Analysis System (SAS) certified Base Programmer, SAS Certified Advanced Programmer, or IBM Interact Advanced Topics 9.x, Tableau
Skills and Competencies
Ability to manage multiple priorities simultaneously
Ability to learn additional systems as needed
Ability to research, analyze data, and derive facts
Ability to work in a team environment when applicable
Ability to work under pressure and meet deadlines
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Strong verbal, written communication, and organizational skills
Strong work ethic and self-motivation
Compensation Details Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.
The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.
Job Range Target: $78,035.10 USD
50th Percentile: $124,330.00 USD
Incentive Pay Plans: This job may participate in an annual discretionary bonus plan.
Location: Birmingham, Alabama
Equal Opportunity Employer/including Disabled/Veterans
Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.
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At Regions, the Marketing Channel Delivery Database Administrator provides decision support and direct marketing campaign execution to support marketing needs for the company.
Primary Responsibilities
Works with marketing Strategy, DIM (Digital and Integrated Marketing), Technology, Data partners and other operations teams in support of inbound or outbound marketing initiatives (or related marketing data)
Implements traditional direct marketing campaigns and customer centric communications including marketing incentives
Implements and supports existing, new or changing inbound, real-time marketing interaction strategies and rules which leverage marketing database systems and processes
Uses Real-Time Interaction Management applications and/or Campaign Generation file tools (i.e. HCL Unica, Salesforce, Pega) and Structured Query Language (SQL) to create targeted marketing campaign files and deliver the data to the appropriate channels whether that is an outbound communication or a real time inbound channel interaction
Transfers data to and from internal and external partners and systems for campaign implementation
Provides direct marketing campaign decision support and develops comprehensive campaign requirements/specifications
Confirms accurate and complete understanding of requirements and seek clarification where needed
Designs, builds, audits (quality control), and executes marketing campaigns and fulfillment to specifications within expected timeframes
Ensures marketing offers are provided to downstream operational systems
Acts as a data expert as part of the banks Data Governance requirements
Creates campaign waterfall reports and explains/discusses with key stakeholders
Identifies campaign audience members that are eligible for campaign offer fulfillment
Ensures correctness and quality of campaigns to ensure the right message is delivered to the right person
Monitors and tracks systems and marketing interaction performance using established key metrics and performance indicators
Reviews ongoing outcomes of business logic/strategy and next best action presentment and disposition volumes and metrics
This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
Requirements
Bachelor’s degree in Applied Mathematics, Business Analytics, Marketing, Management Information Systems (MIS), or related field
Four (4) years of experience in analytics-based Marketing and/or Database Marketing
Four (4) years of experience querying relational databases such as Oracle and performing applicable data analysis
Strong knowledge of IBM Campaign and Interact workflow processes as well as SQL
Strong understanding of database marketing techniques and complex relational database systems
Preferences
Basic knowledge of the financial services industry and applicable products, services, and data
Two (2) years of experience in database marketing working with campaign strategies and execution
One (1) year of practical experience in coding, testing, and implementing campaign data initiatives using real time decision-making marketing technology or campaign management tools such as HCL Unica Interact, Salesforce or Pega Customer Decision Hub or Oracle Real Time Decisions
Statistical Analysis System (SAS) certified Base Programmer, SAS Certified Advanced Programmer, or IBM Interact Advanced Topics 9.x, Tableau
Skills and Competencies
Ability to manage multiple priorities simultaneously
Ability to learn additional systems as needed
Ability to research, analyze data, and derive facts
Ability to work in a team environment when applicable
Ability to work under pressure and meet deadlines
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Strong verbal, written communication, and organizational skills
Strong work ethic and self-motivation
Compensation Details Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.
The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.
Job Range Target: $78,035.10 USD
50th Percentile: $124,330.00 USD
Incentive Pay Plans: This job may participate in an annual discretionary bonus plan.
Location: Birmingham, Alabama
Equal Opportunity Employer/including Disabled/Veterans
Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.
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