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Senior Product Designer

Fal, San Francisco, California, United States, 94199

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You are a versatile designer who thrives with ambiguity, who can move at fal speed while keeping the UI fast + consistent.

Must Have

Strong product UI/visual craft + portfolio of shipped work.

Experience designing web AND mobile product experiences: can create dedicated mobile screens (not just “responsive web”) and understands mobile UI patterns, navigation paradigms, constraints, and edge cases.

Solid design systems experience (components/tokens/variants/docs + working with engineering for adoption).

AI-assisted / “vibe coding” prototyping mindset (uses modern tools to prototype quickly; production code not required, but code-based prototyping is a plus).

Can run scrappy user research/testing and iterate based on customer feedback.

Accessibility + responsive fundamentals (but again: must also design true mobile experiences).

Strong cross-functional communication; can define success metrics with PM/Eng and iterate post-launch.

Key responsibilities

Design across

web + true mobile experiences

(dedicated mobile screens + mobile patterns; not just responsive web).

Help build/maintain the

design system

(components/tokens/patterns/docs) and drive adoption with engineering.

Prototype fast

(Figma + AI/vibe-coding tools when useful) to validate direction.

Partner tightly with Eng/PM to ship quickly, keep quality high, and improve post-launch with feedback.

Do lightweight

user research/testing

(scrappy usability checks, customer calls, quick validation).

Nice-to-have “extra output” when needed:

Google Slides decks

+ light

graphic/brand

assets.

Nice to have

Familiarity with generative media / LLMs / image (or video) models and the UX patterns around prompts, parameters, evaluation, latency/quality tradeoffs.

Front-end literacy (React/TypeScript/CSS) and/or Storybook-style component workflows.

Willing to support lightweight GTM/design needs sometimes: pitch decks (Google Slides) and basic graphic design (simple visuals, social cards, light marketing assets).

Any experience (or interest) in graphic design / brand design (doesn’t need to be a brand lead—just enough taste/skill to help when needed).

What we offer at fal

Interesting and challenging work

Competitive salary and equity

A lot of learning and growth opportunities

We offer visa sponsorship and will help you relocate to San Francisco.

Health, dental, and vision insurance (US)

Regular team events and offsite

Compensation: $180,000 - $230,000 + equity + comprehensive benefits package

Location: We are currently hiring in downtown San Francisco.

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