Director of Marketing
Location: New York, NY
Reports to: Heads of Marketing
Read all the information about this opportunity carefully, then use the application button below to send your CV and application.
About the Company Our client, is a vertically integrated real estate development firm known for creating exceptional master-planned communities across the U.S. The company's marketing organization is responsible for elevating brand, driving demand, and delivering a cohesive and differentiated lifestyle experience across all markets.
Position Summary The Director of Marketing specializing in master-planned communities is responsible for developing and executing the marketing strategy for the company's master-planned communities portfolio—across both active markets and future pipeline communities. Based in New York, this role ensures consistent, high-quality execution of all smarketing initiatives, oversees regional and market-level efforts, and provides strategic and executional leadership aligned with direction provided by the heads of marketing.
This individual will travel approximately 50% of the time to oversee in-market activity, support launches, and maintain alignment between the New York based marketing leadership and regional team operations.
Key Responsibilities Strategic Execution & Leadership Execute the marketing strategy and priorities as defined by the heads of marketing. Translate high-level brand and marketing directives into actionable plans for all active and pipeline master planned communities. Ensure marketing initiatives support the overall business plan and sales goals targets. Manage and develop a team of marketing professionals at the site level as well as in the corporate office. Guide and ensure the use of cutting-edge tools, technologies, and best practices from the real estate, hospitality, and retail sectors.
Market-Level Oversight Oversee marketing execution across all active master-planned communities markets, ensuring alignment with company brand standards and strategic directives. Supervise and guide regional marketing team members, consultants, and agencies responsible for local activation. Conduct regular market visits to review onsite execution, evaluate competitive positioning, assess community readiness, and ensure consistency across all consumer touchpoints. Conduct and utilize market research, industry insights, and brand analysis to improve our competitive position. Stay abreast to new trends in the industry. Establish strong broker initiatives, partnerships, and ongoing events to promote their communities and deliver referrals.
Community Launches & Pipeline Support Lead the marketing components of new community launches, including naming, identity development, signage, digital presence, collateral, and launch events. Oversee market research, buyer profiling, and competitive analysis to support both active communities and future pipeline planning. Prepare launch timelines, budgets, and marketing activation plans for leadership review. Lead all interactive set ups including creation of renderings, 3D Tours, walk-through animation or videos, etc. Coordinate all groundbreakings, VIP, and grand opening events, teaming with the PR team to deliver exposure and build excitement.
Brand, Creative & Digital Ensure the portfolio reflects the company's brand standards, storytelling, and visual identity across all platforms. Oversee creative assets, photo/video content, model home marketing, signage packages, website updates, community microsites, and sales center collateral. Manages vendor for digital campaigns, website funnels, CRM touchpoints, paid media, reporting dashboards, and high-quality lead generation efforts. Develop and implement comprehensive marketing plans for master planned communities. Direct all digital advertising including social media, display, video, paid search, and SEO efforts.
Performance, Reporting & Budget Management Monitor and report KPIs including leads, traffic, conversion rates, sales velocity, digital performance, and campaign ROI. Provide the marketing leads with concise weekly and monthly updates on performance, issues, and upcoming needs. Develop and manage annual and community-level marketing budgets, ensuring disciplined and strategic spend. Create monthly marketing insights reports for each community development to be shared with C-Suite and leadership.
Cross-Functional Collaboration Work closely with sales, development, design, construction, and operations teams to ensure marketing aligns with product strategy and community experience. Support sales teams with tools, collateral, messaging, sales center experience, and ongoing marketing needs. Provide leadership, direction, and accountability for external agencies and third-party partners.
Qualifications Bachelor's degree required; advanced degree in marketing, communications, or business preferred. 10–15 years of progressive marketing experience in residential real estate (homebuilding, single-family development, master-planned communities strongly preferred). Demonstrated success leading multi-market marketing operations and launch plans. Strong command of digital marketing, CRM management, analytics, and performance-driven campaign execution. Experience with HubSpot, Meta Advertising, Google Analytics, Google Tag Manager, etc. Experience working directly with senior leadership and executing against top-level strategic directives. Excellent leadership, communication, organizational, and project management skills. Strong strategic and analytical mindset. xsgimln Ability to travel ~50% across active and pipeline markets.
Read all the information about this opportunity carefully, then use the application button below to send your CV and application.
About the Company Our client, is a vertically integrated real estate development firm known for creating exceptional master-planned communities across the U.S. The company's marketing organization is responsible for elevating brand, driving demand, and delivering a cohesive and differentiated lifestyle experience across all markets.
Position Summary The Director of Marketing specializing in master-planned communities is responsible for developing and executing the marketing strategy for the company's master-planned communities portfolio—across both active markets and future pipeline communities. Based in New York, this role ensures consistent, high-quality execution of all smarketing initiatives, oversees regional and market-level efforts, and provides strategic and executional leadership aligned with direction provided by the heads of marketing.
This individual will travel approximately 50% of the time to oversee in-market activity, support launches, and maintain alignment between the New York based marketing leadership and regional team operations.
Key Responsibilities Strategic Execution & Leadership Execute the marketing strategy and priorities as defined by the heads of marketing. Translate high-level brand and marketing directives into actionable plans for all active and pipeline master planned communities. Ensure marketing initiatives support the overall business plan and sales goals targets. Manage and develop a team of marketing professionals at the site level as well as in the corporate office. Guide and ensure the use of cutting-edge tools, technologies, and best practices from the real estate, hospitality, and retail sectors.
Market-Level Oversight Oversee marketing execution across all active master-planned communities markets, ensuring alignment with company brand standards and strategic directives. Supervise and guide regional marketing team members, consultants, and agencies responsible for local activation. Conduct regular market visits to review onsite execution, evaluate competitive positioning, assess community readiness, and ensure consistency across all consumer touchpoints. Conduct and utilize market research, industry insights, and brand analysis to improve our competitive position. Stay abreast to new trends in the industry. Establish strong broker initiatives, partnerships, and ongoing events to promote their communities and deliver referrals.
Community Launches & Pipeline Support Lead the marketing components of new community launches, including naming, identity development, signage, digital presence, collateral, and launch events. Oversee market research, buyer profiling, and competitive analysis to support both active communities and future pipeline planning. Prepare launch timelines, budgets, and marketing activation plans for leadership review. Lead all interactive set ups including creation of renderings, 3D Tours, walk-through animation or videos, etc. Coordinate all groundbreakings, VIP, and grand opening events, teaming with the PR team to deliver exposure and build excitement.
Brand, Creative & Digital Ensure the portfolio reflects the company's brand standards, storytelling, and visual identity across all platforms. Oversee creative assets, photo/video content, model home marketing, signage packages, website updates, community microsites, and sales center collateral. Manages vendor for digital campaigns, website funnels, CRM touchpoints, paid media, reporting dashboards, and high-quality lead generation efforts. Develop and implement comprehensive marketing plans for master planned communities. Direct all digital advertising including social media, display, video, paid search, and SEO efforts.
Performance, Reporting & Budget Management Monitor and report KPIs including leads, traffic, conversion rates, sales velocity, digital performance, and campaign ROI. Provide the marketing leads with concise weekly and monthly updates on performance, issues, and upcoming needs. Develop and manage annual and community-level marketing budgets, ensuring disciplined and strategic spend. Create monthly marketing insights reports for each community development to be shared with C-Suite and leadership.
Cross-Functional Collaboration Work closely with sales, development, design, construction, and operations teams to ensure marketing aligns with product strategy and community experience. Support sales teams with tools, collateral, messaging, sales center experience, and ongoing marketing needs. Provide leadership, direction, and accountability for external agencies and third-party partners.
Qualifications Bachelor's degree required; advanced degree in marketing, communications, or business preferred. 10–15 years of progressive marketing experience in residential real estate (homebuilding, single-family development, master-planned communities strongly preferred). Demonstrated success leading multi-market marketing operations and launch plans. Strong command of digital marketing, CRM management, analytics, and performance-driven campaign execution. Experience with HubSpot, Meta Advertising, Google Analytics, Google Tag Manager, etc. Experience working directly with senior leadership and executing against top-level strategic directives. Excellent leadership, communication, organizational, and project management skills. Strong strategic and analytical mindset. xsgimln Ability to travel ~50% across active and pipeline markets.