Head of Marketing
Compensation: $250K–$450K total annual compensation
About Virio
Virio is building the next-generation B2B GTM stack - an AI-powered content engine that turns executive thought leadership into a pipeline at scale.
We help the fastest-growing B2B companies go to market through executive-led content that drives revenue, not vanity metrics. Virio is not a content agency. We're backed by investors and operators from LinkedIn, YouTube, HubSpot, Rippling, and Google. We’ve built a repeatable system for turning founder-led content into meetings, pipeline, and brand power.
We are building GTM infrastructure that behaves like a high-output operator, combining strategy, execution, and systems thinking. Having added $1M in ARR within the last 30 days, our recruiting team is moving quickly to hire the talent we need to continue our momentum.
We are now looking for a Head of Marketing to define Virio’s narrative, build demand systems, and turn attention into revenue.
What You’ll Do
Own Virio’s brand, positioning, and category narrative
Define messaging that clearly communicates who we are, who we are for, and why we win
Build and run demand generation systems across content, paid, events, partnerships, and campaigns
Create and oversee content that converts, including thought leadership, case studies, product narratives, and educational assets
Launch high-impact initiatives such as product launches, webinars, executive dinners, and industry partnerships
Establish repeatable marketing systems, processes, and templates that compound over time
Lead and manage contractors, agencies, and future marketing hires
Own LinkedIn and executive visibility, turning organic distribution into a competitive advantage
Partner closely with Sales, Product, Customer Success, and leadership to align marketing with revenue goals
Define and track success metrics including pipeline influence, engagement, and brand impact
Use AI, automation, and modern tooling to move faster and out-execute larger teams
Operate as a founding marketing leader who sets strategy and ships work directly
What Makes You a Great Fit
Early-stage growth ownership – Proven experience owning and driving growth in fast-moving or early-stage environments
B2B SaaS funnel & GTM expertise – Deep understanding of B2B SaaS funnels and founder-led go-to-market motions
Autonomous ownership – Comfortable operating independently while taking full responsibility for outcomes and results
Strategy-to-execution fluency – Able to move seamlessly between high-level strategy and hands-on execution without friction
Distribution & prioritization judgment – Strong instincts around distribution, conversion, and prioritizing the highest-impact work
Systems-building mindset – Experience designing scalable systems rather than relying on one-off campaigns
Traits That Thrive at Virio
High agency & self-direction – Proactively takes action and does not wait for instructions to move work forward
Outcome orientation – Focuses on results and impact over activity, process, or optics
Comfort with ambiguity – Energized by uncertainty and motivated by building from scratch
Fast, thoughtful execution – Ships quickly while maintaining high standards and avoiding sloppiness
Direct communication – Communicates clearly and effectively with founders and operators
Competitive total compensation aligned to impact and ownership
Meaningful equity upside as part of the founding team, core to the operating philosophy for Virio
100 percent paid medical, dental, and vision insurance
401(k) plan
Monthly wellness and meals stipend ($1k)
Relocation support for San Francisco
Company-wide annual off-sites
Direct access to founders and leadership
High ownership, high trust, and fast career progression alongside world-class client partners
In-person culture with deep collaboration and shared standards
This is a full-time, on-site role based in San Francisco. We do not offer hybrid or remote positions.Virio operates on a 996–7 cadence and expects high ownership and high output across the team.
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