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Sr. Communications Coordinator

Trillium Health, Rochester, New York, United States, 14600

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Job Title:

Senior Communications Coordinator

Department:

Marketing & Communications Position Type:

Full-Time FLSA:

Non-Exempt Reports To:

Communications Director Direct Reports:

None

Job Summary

Join us and be part of a mission-driven Marketing & Communications team committed to innovation, collaboration, and continuous development. The Senior Communications Coordinator plays a pivotal role in amplifying Trillium Health's mission, visibility, and brand through strategic, high-quality communications. Working closely with the Communications Director and the broader Marketing & Communications Department, this position drives both internal and external initiatives that strengthen the organization's voice and presence.

The coordinator leads and supports content creation, organizational messaging, media relations, social media strategy, videography, photography, event coverage, and cross-departmental communication efforts. Through thoughtful storytelling, strong brand stewardship, and consistent engagement strategies, this role enhances the organization's reputation, deepens stakeholder connections, and ensures a unified and compelling brand experience across all platforms.

Duties/Responsibilities

Communications, Marketing, Public Relations, Videography, Photography, Social Media & Events

General Communications & Marketing Assist the Communications Director in implementing communication and marketing plans aligned with organizational goals. Serve as a liaison to internal departments to coordinate materials and marketing requests. Support brand management activities and ensure consistent messaging across all channels. Video Content, Photos & Social Media

Plan, film, and edit video and audio content for both external and internal audiences. Edit raw video footage into completed content for multiple platforms. Capture photos for use on social media and other communication mediums. Ensure all content aligns with brand and messaging standards. Identify emerging trends and audience engagement opportunities. Media & Public Relations

Pitch stories and schedule interviews in coordination with the Communications Director. Call media outlets to follow up on press releases. Coordinate media requests and attend interviews. Capture earned media using monitoring software. Maintain media contact lists. Provide internal media training for key staff. Internal Communications

Explore podcasts, YouTube videos, and other creative internal communication strategies. Capture internal events through photos and video (e.g., Reels). Assist with internal communications (emails, TV messages, graphics, etc.). Event Support

Coordinate media interactions at special events (e.g., Pride, White Party, World AIDS Day). Capture photos and videos at press conferences and events. Distribute content to media unable to attend. Writing, Editing & Proofreading

Assist in preparing media pitches, press releases, and related materials. Draft internal emails and communication materials as needed. Write blog posts and social media content. Ensure all writing aligns with brand standards and organizational style. Project Support & Cross-Team Collaboration

Support the Marketing Team on cross-functional projects. Build relationships across departments to identify storytelling opportunities. Attend interdepartmental meetings as needed. Provide backup coverage for team tasks (Canva, SharePoint, TV graphics, award nominations, social media posting, etc.). Help track project timelines, deliverables, and approvals. Required Qualifications:

Bachelor's degree in Communications, Public Relations, or a related field required. Minimum of five years of communications, marketing, and/or public relations experience. Ability to capture video and audio using smartphones or DSLR cameras. Experience with nonlinear video editing. Proficiency in Microsoft Office; Canva experience preferred. Experience with DaVinci Resolve preferred. Strong writing, editing, verbal communication, and organizational skills. Ability to manage multiple high-priority projects with accuracy and meet tight deadlines. Strong sense of project ownership from assignment to completion. Positive attitude, flexibility, and ability to work effectively as part of a team. Knowledge of communications, media production, social media trends, and dissemination methods. Commitment to respecting and supporting patients, employees, and visitors with diverse lived experiences. Commitment to confidentiality and adherence to organizational values and compliance expectations.

Physical Requirements

While performing the duties of this job, the employee is required to stand, sit, walk, use hands to finger, handle, or feel, reach with hands and arms, talk, and hear. The employee may occasionally stoop, bend, and lift/move up to 25 pounds. Specific vision abilities include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus.