Brand Protection Manager NAMEX & LATAM
Henkel AG & Co. KGaA, Rocky Hill, Connecticut, us, 06067
Overview
At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. This position is with our Adhesive Technologies business unit – where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. Dare to learn new skills, advance in your career and make an impact at Henkel. Responsibilities
Develop and execute regional brand protection initiatives aligned with global brand protection strategy and business objectives. Stakeholder Collaboration: Partner with internal teams (Legal, Marketing, Sales, Channel, Operation…) and build a brand protection network. Online Management: Manage online brand protection vendor and build strong relationships with e-commerce and social media platforms to take down infringing listings. Anti-counterfeiting Solution: Collaborate with product manager to enhance the product design and increase the barrier for infringers to copy our products Technical Verification: Manage a clear process for production verification and counterfeits reporting. Offline Enforcement: Work with legal counsel to proactively identify, investigate, and take relevant actions against counterfeit operations, trademark infringements, and gray market activities. Brand Protection Communication: Work with global, regional, and local market customer activation team, channel team and sales team to realize brand protection communication. Data Analysis: Track and report on key metrics (e.g., number of takedowns, market value released), analyze relevant trends, and recommend proactive measures.
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At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. This position is with our Adhesive Technologies business unit – where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. Dare to learn new skills, advance in your career and make an impact at Henkel. Responsibilities
Develop and execute regional brand protection initiatives aligned with global brand protection strategy and business objectives. Stakeholder Collaboration: Partner with internal teams (Legal, Marketing, Sales, Channel, Operation…) and build a brand protection network. Online Management: Manage online brand protection vendor and build strong relationships with e-commerce and social media platforms to take down infringing listings. Anti-counterfeiting Solution: Collaborate with product manager to enhance the product design and increase the barrier for infringers to copy our products Technical Verification: Manage a clear process for production verification and counterfeits reporting. Offline Enforcement: Work with legal counsel to proactively identify, investigate, and take relevant actions against counterfeit operations, trademark infringements, and gray market activities. Brand Protection Communication: Work with global, regional, and local market customer activation team, channel team and sales team to realize brand protection communication. Data Analysis: Track and report on key metrics (e.g., number of takedowns, market value released), analyze relevant trends, and recommend proactive measures.
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