Manager of Digital Marketing
Edwards Lifesciences, Naperville, Illinois, United States, 60564
Overview
Many structural heart patients suffer from heart failure with limited options. Our Implantable Heart Failure Management (IHFM) team is at the forefront of addressing these unmet patient needs through pioneering technology that enables early, targeted therapeutic intervention. Our innovative solutions are not just transforming patient care but also creating a unique and exciting environment for our team members. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey. The Digital Marketing Manager will lead the development and execution of omnichannel marketing strategies to accelerate awareness and adoption of Edwards IHFM therapies. This role combines strategic thinking with hands-on digital expertise to deliver measurable engagement across HCP and patient audiences. You will partner cross-functionally to translate insights into impactful campaigns, optimize digital touchpoints, and ensure compliance with regulatory standards. Campaign Development & Execution
Lead omnichannel campaigns (web, email, social, paid media, SEO/SEM) targeting clinicians, hospital administrators, and patients. Manage content strategy and ensure consistency across platforms. Gain insights from market research to inform digital marketing initiatives Oversee agency/vendor relationships for creative, media, and analytics. Develop department operational procedures and processes that foster effective communications and collateral. Analytics & Optimization
Monitor campaign performance using GA4, CRM, and marketing automation tools. Apply A/B testing and data-driven insights to optimize engagement and ROI. Provide expertise and lead the optimization of digital marketing effectiveness. Prepare dashboards and executive summaries for leadership reviews. Collaborate with cross-functional teams (e.g., Regional Marketing) to execute regionally relevant, robust content utilizing regional marketing platforms which ensure a consistent customer experience across all touch points. Partner with product marketing, sales, and clinical teams to align messaging and tactics. Ensure all digital assets comply with OPDP guidelines, regulatory/legal requirements, and Edwards branding standards. Support congress and event strategies with digital activations. Oversee the development of creative with agencies. Manage agency priorities and approve expenditures within budget guidelines. Act as internal and external digital marketing steward for Edwards' corporate digital marketing and BU portfolio to ensure they are consistently and meaningfully represented by all internal stakeholders, across all customer touch points worldwide. What you'll need (Required)
Degree in Marketing, Communications, or related field Bachelor's Degree with 8 years of experience or equivalent work experience based on Edwards criteria What else we look for (Preferred)
Master's Degree or equivalent with 6 years of experience in digital marketing within healthcare, medtech, or pharma based on Edwards criteria Proven track record in omnichannel strategy, paid media, SEO/SEM, and CRM. Strong analytical skills and proficiency in GA4, GTM, and marketing automation platforms. Excellent project management and cross-functional collaboration skills. Proven experience in articulating digital initiatives and educate other members of the organization by contributing to the development of new concepts, techniques, and standards Experience with marketing automation platforms and tools required (e.g., web CMS, CRM, ABM platforms); Other platforms preferred (e.g., Marketo, Salesforce.com, Hootsuite) Experience working with complex B2B sales processes or Technology/Medical Devices/Pharma industry Proven expertise in Microsoft Office Suite, especially Excel and PowerPoint Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards Extensive knowledge and understanding of digital campaigns, tools, and landscape Extensive understanding of related aspects of applying marketing concepts and principles to digital channels Strict attention to detail Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization Ability to manage competing priorities in a fast paced environment Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control Core Competencies
Content Development & Governance Data Analytics & KPI Tracking Regulatory Compliance Awareness Further information: Edwards Lifesciences is an equal opportunity employer. We believe that diversity and inclusion are essential to creating an environment where all our employees can grow and thrive. Guided by our values of integrity and service, we are committed to maintaining a culture of inclusivity and belonging by creating a welcoming workplace for people of all backgrounds. Edwards Lifesciences is committed to providing reasonable accommodations and adjustments to individuals with a disability or neurodivergence. If you need an accommodation or adjustment during the application, interview, or hiring process, please see the disability accommodation section below.
#J-18808-Ljbffr
Many structural heart patients suffer from heart failure with limited options. Our Implantable Heart Failure Management (IHFM) team is at the forefront of addressing these unmet patient needs through pioneering technology that enables early, targeted therapeutic intervention. Our innovative solutions are not just transforming patient care but also creating a unique and exciting environment for our team members. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey. The Digital Marketing Manager will lead the development and execution of omnichannel marketing strategies to accelerate awareness and adoption of Edwards IHFM therapies. This role combines strategic thinking with hands-on digital expertise to deliver measurable engagement across HCP and patient audiences. You will partner cross-functionally to translate insights into impactful campaigns, optimize digital touchpoints, and ensure compliance with regulatory standards. Campaign Development & Execution
Lead omnichannel campaigns (web, email, social, paid media, SEO/SEM) targeting clinicians, hospital administrators, and patients. Manage content strategy and ensure consistency across platforms. Gain insights from market research to inform digital marketing initiatives Oversee agency/vendor relationships for creative, media, and analytics. Develop department operational procedures and processes that foster effective communications and collateral. Analytics & Optimization
Monitor campaign performance using GA4, CRM, and marketing automation tools. Apply A/B testing and data-driven insights to optimize engagement and ROI. Provide expertise and lead the optimization of digital marketing effectiveness. Prepare dashboards and executive summaries for leadership reviews. Collaborate with cross-functional teams (e.g., Regional Marketing) to execute regionally relevant, robust content utilizing regional marketing platforms which ensure a consistent customer experience across all touch points. Partner with product marketing, sales, and clinical teams to align messaging and tactics. Ensure all digital assets comply with OPDP guidelines, regulatory/legal requirements, and Edwards branding standards. Support congress and event strategies with digital activations. Oversee the development of creative with agencies. Manage agency priorities and approve expenditures within budget guidelines. Act as internal and external digital marketing steward for Edwards' corporate digital marketing and BU portfolio to ensure they are consistently and meaningfully represented by all internal stakeholders, across all customer touch points worldwide. What you'll need (Required)
Degree in Marketing, Communications, or related field Bachelor's Degree with 8 years of experience or equivalent work experience based on Edwards criteria What else we look for (Preferred)
Master's Degree or equivalent with 6 years of experience in digital marketing within healthcare, medtech, or pharma based on Edwards criteria Proven track record in omnichannel strategy, paid media, SEO/SEM, and CRM. Strong analytical skills and proficiency in GA4, GTM, and marketing automation platforms. Excellent project management and cross-functional collaboration skills. Proven experience in articulating digital initiatives and educate other members of the organization by contributing to the development of new concepts, techniques, and standards Experience with marketing automation platforms and tools required (e.g., web CMS, CRM, ABM platforms); Other platforms preferred (e.g., Marketo, Salesforce.com, Hootsuite) Experience working with complex B2B sales processes or Technology/Medical Devices/Pharma industry Proven expertise in Microsoft Office Suite, especially Excel and PowerPoint Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards Extensive knowledge and understanding of digital campaigns, tools, and landscape Extensive understanding of related aspects of applying marketing concepts and principles to digital channels Strict attention to detail Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization Ability to manage competing priorities in a fast paced environment Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control Core Competencies
Content Development & Governance Data Analytics & KPI Tracking Regulatory Compliance Awareness Further information: Edwards Lifesciences is an equal opportunity employer. We believe that diversity and inclusion are essential to creating an environment where all our employees can grow and thrive. Guided by our values of integrity and service, we are committed to maintaining a culture of inclusivity and belonging by creating a welcoming workplace for people of all backgrounds. Edwards Lifesciences is committed to providing reasonable accommodations and adjustments to individuals with a disability or neurodivergence. If you need an accommodation or adjustment during the application, interview, or hiring process, please see the disability accommodation section below.
#J-18808-Ljbffr