Director of E-Commerce - Health & Wellness - REMOTE
SalaryGuide, Los Angeles, California, United States, 90079
Responsibilities
Own full-funnel site performance: landing pages, PDPs, cart, and checkout Lead mobile-first UX/UI optimization across devices Build and execute a CRO roadmap with A/B tests and prioritized hypotheses Identify site friction points using heatmaps, session recordings, and analytics Partner with UX/UI design and development to implement friction-reducing changes Own merchandising across Shopify storefronts, PDPs, collections, homepage, cart, and post-purchase experiences Ensure merchandising consistency across Shopify and landing pages Partner with product and inventory teams to adjust site strategy based on seasonality, stock levels, or promotions Requirements
Bachelor's degree in Marketing, Business, or a related field (MBA is a plus) 7+ years of experience managing D2C Shopify Plus Storefronts, preferably in the health, wellness, or beauty space, with a focus on LTV modeling and subscriptions Must have a deep understanding of developing and optimizing performance-focused landing pages and PDPs - proven success with A/B testing 5+ years of experience in merchandising digital storefronts across brand sites to deliver engaging, high-converting, and cohesive on-brand experiences regardless of sales channel 5+ years of experience leading a team of direct reports responsible for product review programs, front and back-end development, subscriptions, and other key areas driving an e-commerce strategy 5+ years of hands-on experience in lifecycle marketing, behavioral analytics, and LTV-focused strategies Advanced proficiency with analytics and attribution tools (e.g., Google Analytics, Excel, Power BI, Glew, Northbeam, Triple Whale) for transforming large data sets into actionable insights, timelines, and implementation plans 5+ years of proven success in owning e-commerce P&Ls and scaling multi-channel digital operations Preferred
Benefits
Competitive salary package (medical, dental, vision) fully paid for employees Fully remote position Flexible time off + 9 annual company holidays Birthday paid vacation day 100% company-paid base plan Medical, Dental, and Vision Insurance for employees 100% company-paid Life Insurance and Short-Term Disability Coverage 3% Employer contributions to 401(k) regardless of employee participation Matching charitable contributions up to $2,500/year
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Own full-funnel site performance: landing pages, PDPs, cart, and checkout Lead mobile-first UX/UI optimization across devices Build and execute a CRO roadmap with A/B tests and prioritized hypotheses Identify site friction points using heatmaps, session recordings, and analytics Partner with UX/UI design and development to implement friction-reducing changes Own merchandising across Shopify storefronts, PDPs, collections, homepage, cart, and post-purchase experiences Ensure merchandising consistency across Shopify and landing pages Partner with product and inventory teams to adjust site strategy based on seasonality, stock levels, or promotions Requirements
Bachelor's degree in Marketing, Business, or a related field (MBA is a plus) 7+ years of experience managing D2C Shopify Plus Storefronts, preferably in the health, wellness, or beauty space, with a focus on LTV modeling and subscriptions Must have a deep understanding of developing and optimizing performance-focused landing pages and PDPs - proven success with A/B testing 5+ years of experience in merchandising digital storefronts across brand sites to deliver engaging, high-converting, and cohesive on-brand experiences regardless of sales channel 5+ years of experience leading a team of direct reports responsible for product review programs, front and back-end development, subscriptions, and other key areas driving an e-commerce strategy 5+ years of hands-on experience in lifecycle marketing, behavioral analytics, and LTV-focused strategies Advanced proficiency with analytics and attribution tools (e.g., Google Analytics, Excel, Power BI, Glew, Northbeam, Triple Whale) for transforming large data sets into actionable insights, timelines, and implementation plans 5+ years of proven success in owning e-commerce P&Ls and scaling multi-channel digital operations Preferred
Benefits
Competitive salary package (medical, dental, vision) fully paid for employees Fully remote position Flexible time off + 9 annual company holidays Birthday paid vacation day 100% company-paid base plan Medical, Dental, and Vision Insurance for employees 100% company-paid Life Insurance and Short-Term Disability Coverage 3% Employer contributions to 401(k) regardless of employee participation Matching charitable contributions up to $2,500/year
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