Responsibilities
- Own full-funnel site performance: landing pages, PDPs, cart, and checkout
- Lead mobile-first UX/UI optimization across devices
- Build and execute a CRO roadmap with A/B tests and prioritized hypotheses
- Identify site friction points using heatmaps, session recordings, and analytics
- Partner with UX/UI design and development to implement friction-reducing changes
- Own merchandising across Shopify storefronts, PDPs, collections, homepage, cart, and post-purchase experiences
- Ensure merchandising consistency across Shopify and landing pages
- Partner with product and inventory teams to adjust site strategy based on seasonality, stock levels, or promotions
Requirements
- Bachelor's degree in Marketing, Business, or a related field (MBA is a plus)
- 7+ years of experience managing D2C Shopify Plus Storefronts, preferably in the health, wellness, or beauty space, with a focus on LTV modeling and subscriptions
- Must have a deep understanding of developing and optimizing performance-focused landing pages and PDPs - proven success with A/B testing
- 5+ years of experience in merchandising digital storefronts across brand sites to deliver engaging, high-converting, and cohesive on-brand experiences regardless of sales channel
- 5+ years of experience leading a team of direct reports responsible for product review programs, front and back-end development, subscriptions, and other key areas driving an e-commerce strategy
- 5+ years of hands-on experience in lifecycle marketing, behavioral analytics, and LTV-focused strategies
- Advanced proficiency with analytics and attribution tools (e.g., Google Analytics, Excel, Power BI, Glew, Northbeam, Triple Whale) for transforming large data sets into actionable insights, timelines, and implementation plans
- 5+ years of proven success in owning e-commerce P&Ls and scaling multi-channel digital operations
Preferred
Benefits
- Competitive salary package (medical, dental, vision) fully paid for employees
- Fully remote position
- Flexible time off + 9 annual company holidays
- Birthday paid vacation day
- 100% company-paid base plan Medical, Dental, and Vision Insurance for employees
- 100% company-paid Life Insurance and Short-Term Disability Coverage
- 3% Employer contributions to 401(k) regardless of employee participation
- Matching charitable contributions up to $2,500/year