Marketing Insights Researcher / Brand Tracking Manager
6 months contract • 100% remote • $75/h - $85/h on W2, DOE
Job Description The ideal candidate will demonstrate ability to harness and translate strategic insights into actionable marketing recommendations, hunger to drive significant business result/impact, and orientation toward strategic thinking to drive product/brand outcomes. They have experience in building strong cross-functional partnerships, insights and strategy for hardware/physical products as well as retail, shopper and/or category management. Proactivity, energy, flexibility, collaboration, and a passion for translating complex ideas into simple and compelling messages are a must.
Responsibilities
Managing end-to-end Brand Tracking program, including survey design, data cleanliness/quality, and reporting.
Translate findings into actionable insights with clear recommendations/implications and produce highly effective communication that motivates people to apply learnings in marketing and across the organization.
Ability to go deep and uncover underlying/cohort-based trends, proactively spotting competitive opportunities and risks latent in the data.
Successful management of the program across VR and Wearables devices, delivering reporting, recommendations, and additional data on-time on a regular cadence.
Desire and ability to contextualize brand tracker learnings with large macro-economic, company-level, or org/pillar level moments to interpret or add understanding to the data and recommendations.
Minimum Qualifications
6+ years of experience with extensive background in quantitative and qualitative research, including hands-on experience in survey/discussion guide and data analysis (weighting, data cleaning, regression, etc.). Direct experience on brand tracking programs required.
Independently execute full-cycle brand tracking programs, and leveraging primary and secondary sources to inform analysis and strategies to drive business outcomes.
Problem-solving and prioritization experience to move from blank slate to a research problem matched with a methodology.
Proven track record of managing data sets and overseeing responsibility for data hygiene and reporting.
Excellent communication and presentation skills with a proven track record of delivering concise, sharp, executive level synthesis to influence business decisions and strategies.
Experience thinking holistically/creatively in addition to technically/analytically.
Work well in a dynamic and fast-paced environment.
Experience collaborating proactively and effectively with a broad variety of partners.
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Job Description The ideal candidate will demonstrate ability to harness and translate strategic insights into actionable marketing recommendations, hunger to drive significant business result/impact, and orientation toward strategic thinking to drive product/brand outcomes. They have experience in building strong cross-functional partnerships, insights and strategy for hardware/physical products as well as retail, shopper and/or category management. Proactivity, energy, flexibility, collaboration, and a passion for translating complex ideas into simple and compelling messages are a must.
Responsibilities
Managing end-to-end Brand Tracking program, including survey design, data cleanliness/quality, and reporting.
Translate findings into actionable insights with clear recommendations/implications and produce highly effective communication that motivates people to apply learnings in marketing and across the organization.
Ability to go deep and uncover underlying/cohort-based trends, proactively spotting competitive opportunities and risks latent in the data.
Successful management of the program across VR and Wearables devices, delivering reporting, recommendations, and additional data on-time on a regular cadence.
Desire and ability to contextualize brand tracker learnings with large macro-economic, company-level, or org/pillar level moments to interpret or add understanding to the data and recommendations.
Minimum Qualifications
6+ years of experience with extensive background in quantitative and qualitative research, including hands-on experience in survey/discussion guide and data analysis (weighting, data cleaning, regression, etc.). Direct experience on brand tracking programs required.
Independently execute full-cycle brand tracking programs, and leveraging primary and secondary sources to inform analysis and strategies to drive business outcomes.
Problem-solving and prioritization experience to move from blank slate to a research problem matched with a methodology.
Proven track record of managing data sets and overseeing responsibility for data hygiene and reporting.
Excellent communication and presentation skills with a proven track record of delivering concise, sharp, executive level synthesis to influence business decisions and strategies.
Experience thinking holistically/creatively in addition to technically/analytically.
Work well in a dynamic and fast-paced environment.
Experience collaborating proactively and effectively with a broad variety of partners.
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