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Marketing Manager

Pineapple Furniture, Sterling Heights, Michigan, United States, 48310

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Overview JOB TITLE:

Marketing Manager

LOCATION:

Sterling Heights, MI, USA

WORKING HOURS:

7.30am - 4.30pm, Office based

About Pineapple Pineapple is a global leader in designing innovative furniture solutions for challenging environments. Founded in 1975 as a family-run business, we now operate worldwide with offices in the UK, France, Germany, and the USA, employing over 200 people globally.

We design furniture that supports calm, safety, and wellbeing—combining functionality, sustainability, and great design.

About The Role As the dynamic and versatile Marketing Manager US you will play a key role in managing our US marketing initiatives, whilst working closely with our UK team.

You will be responsible for organizing and executing US marketing projects, whilst ensuring perfect synergy with our international actions. Your role will be essential in raising our brand visibility and impact on the US market.

Responsibilities

Taking a lead role in the US marketing activity, following guidance from UK-based marketing team

Working closely with the Sales Team you will play an integral part in managing the numerous sales events we attend across the US.

Managing the exhibition calendar (bookings events, managing logistics of furniture and marketing materials). Attendance at certain events may be required

Support various trade fairs and exhibitions: designing visuals, organizing marketing materials and proposing the furniture to be used and its layout within the space available. Attendance at certain events may be required

Complete ownership of small sales events: Overseeing all aspects of smaller-scale events from concept through execution, while working with HQ for final sign-off. Responsibilities include budgeting, logistics, marketing materials, and liaising with event organizers

Manage the pop-up shop campaign across US from concept through execution, including localised promotion. Responsibilities include budgeting, logistics, marketing materials, and liaising with venue managers

Research speaker opportunities at larger events, including panel discussion or workshop participation

Producing quality graphics for social media and website with Adobe Creative Suite.

Updating the US WordPress website, adding new products/content as required

Planning and producing engaging written content for use in print and digital media

Writing case studies and arranging case study photography of completed projects

Adding local updates to our social media presence, where applicable

Organizing the execution of email campaigns

Supporting the sales team with creation of bespoke presentations for sales appointments, bidding opportunities or CEU presentations

Taking ownership of relevant third-party relationships, such as vendors and external collaborations to streamline communication and execution in the US market

Ownership of the CET Platform: Taking full accountability for managing and optimizing our CET / Configura platform, ensuring timely updates and user details are monitored

Researching advertising opportunities (publications, events)

Internal and Showroom Management

Sourcing and stock control of marketing material (printed literature, branded promotional items)

Overseeing and managing all aspects of showroom in MI and LA, including inventory to ensure stock accuracy, availability, and presentation

Managing US product information/updates/templates on internal software such as GoldVision/HubSpot/Microsoft Dynamics

Supporting the sales team with ad hoc requests

Any other ad hoc duties as required by the business

Qualifications and Requirements

A degree in Marketing, Business, Commerce, or a related field would be advantageous

Proven marketing experience, ideally in a Senior Marketing position

Expert proficiency in Adobe Creative Suite, particularly InDesign and Photoshop (essential)

Ability to take ownership and work independently while collaborating closely with the UK Head Office team on marketing campaigns

Able to develop and implement marketing plans in alignment with global priorities

Highly responsive, reliable and accountable, with confidence to make decisions and drive projects forward

Strong initiative - proactive, self-motivated, and able to work without micromanagement

Good understanding of the US market and customer landscape, with the ability to stay up to date on market trends, competitors, and opportunities

WordPress experience is preferred but not essential

Recognized experience executing and optimising SEO campaigns

Strong organizational skills and attention to detail, with the ability to manage multiple priorities, projects, and deadlines simultaneously

Analytical and results-oriented, with the ability to measure campaign performance and drive continuous improvement

Comfortable working under pressure while meeting deadlines

Excellent verbal and written communication skills, including strong stakeholder coordination between international teams

You embody our company people values:

Teamwork - Collaborate effectively with humility, appreciating and integrating individual skills and perspectives to achieve collective goals

Committed - Dedicate yourself fully to your role, going above and beyond with self-motivation and loyalty to achieve individual, team, and company goals

Ownership - Take full responsibility for your work, performance, and conduct, acting with integrity, staying organized, and learning from feedback and mistakes

Positive - Approach tasks with optimism and innovation, viewing challenges as opportunities, and bringing energy and enthusiasm to inspire and motivate others

Responsive - React quickly and effectively to needs and feedback, prioritising tasks with urgency, embracing change, and maintaining a proactive approach

Benefits and Culture

Competitive salary

100% company-paid healthcare and 401(k) plan to secure your future

15 days PTO + local holidays, plus an extra day off for your birthday

Make a global impact: a tree planted in your honor

Fun team socials and monthly Pizza Fridays

Employee referral bonus program — help friends join and earn rewards

Supportive, dynamic environment where your contribution truly matters

We are an equal opportunities employer. We welcome applications from all suitably qualified persons.

Agencies we know where you are if we need any support, thank you for your interest in working with Pineapple.

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