Marketing Manager
Business & Legal Resources, Charlotte, North Carolina, United States, 28245
Job Summary:
We are seeking a Product Marketing Manager (Marketing Manager) to join our BLR team. BLR is a trusted provider of compliance, training, and workforce solutions that help businesses stay current, mitigate risk, and drive operational excellence.
Primary Duties & Responsibilities:
Develop and tailor compelling product messaging, positioning, and value propositions aligned to EHS personas, buyer journeys, and brand standards
Ensure alignment with regulatory guidelines and test effectiveness through campaigns and sales feedback
Lead GTM efforts for new products, features, and bundles in collaboration with Product, Demand Gen, and Brand teams
Deliver launch playbooks, support campaign planning, and define success metrics for adoption, usage, and pipeline impact
Create and maintain sales tools, audit regularly for relevance, and support sales teams with updated, high-impact content
Partner on the creation of customer-facing EHS product materials
Conduct competitive analysis, win/loss reviews, and customer research to maintain up-to-date persona profile, segmentation, and buyer journey insights
Manage surveys and reviews, build case studies, and develop award submissions to enhance product credibility
Feed customer insights into demand generation planning and content strategy
Additional Responsibilities
Additional duties as assigned.
Critical Competencies:
Ownership & Execution – Demonstrates ownership to drive issues to closure, maximize processes, set aggressive goals, monitor progress, deliver results, and seize opportunities
Influencing Others – Persuasive and engaging, gains support for ideas, proposals, and solutions
Customer Centric – Establishes and maintains effective relationships with customers, aligns strategy with customer business, anticipates needs, and maintains high standards of service
The Individual:
Proven success in building messaging frameworks, content creation, and campaign execution
Excellent writing and communication skills with a strong eye for visual and verbal storytelling
Experience working cross-functionally with product, sales, and customer success teams
Strong organizational skills with the ability to manage multiple launches and timelines
Experience driving measurable adoption, usage, and retention of SaaS product
Qualifications:
3-5 years in product marketing or full-stack management – preferably in B2B SaaS or compliance-driven industries
Bachelor’s Degree
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
All external applicants must be legally eligible to immediately work in the country of hire without current or future sponsorship.
If you require an accommodation under the Americans with Disabilities Act, Section 503 of the Rehabilitation Act or similar law in order to apply for employment at Simplify Compliance, please contact our Talent Acquisition Team 1.800.727.5257, ext. 8101.
Job applicants may request to review the company's Affirmative Action plans by contacting the talent acquisition team/recruiter, Human Resources department or Chief People Officer.
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Primary Duties & Responsibilities:
Develop and tailor compelling product messaging, positioning, and value propositions aligned to EHS personas, buyer journeys, and brand standards
Ensure alignment with regulatory guidelines and test effectiveness through campaigns and sales feedback
Lead GTM efforts for new products, features, and bundles in collaboration with Product, Demand Gen, and Brand teams
Deliver launch playbooks, support campaign planning, and define success metrics for adoption, usage, and pipeline impact
Create and maintain sales tools, audit regularly for relevance, and support sales teams with updated, high-impact content
Partner on the creation of customer-facing EHS product materials
Conduct competitive analysis, win/loss reviews, and customer research to maintain up-to-date persona profile, segmentation, and buyer journey insights
Manage surveys and reviews, build case studies, and develop award submissions to enhance product credibility
Feed customer insights into demand generation planning and content strategy
Additional Responsibilities
Additional duties as assigned.
Critical Competencies:
Ownership & Execution – Demonstrates ownership to drive issues to closure, maximize processes, set aggressive goals, monitor progress, deliver results, and seize opportunities
Influencing Others – Persuasive and engaging, gains support for ideas, proposals, and solutions
Customer Centric – Establishes and maintains effective relationships with customers, aligns strategy with customer business, anticipates needs, and maintains high standards of service
The Individual:
Proven success in building messaging frameworks, content creation, and campaign execution
Excellent writing and communication skills with a strong eye for visual and verbal storytelling
Experience working cross-functionally with product, sales, and customer success teams
Strong organizational skills with the ability to manage multiple launches and timelines
Experience driving measurable adoption, usage, and retention of SaaS product
Qualifications:
3-5 years in product marketing or full-stack management – preferably in B2B SaaS or compliance-driven industries
Bachelor’s Degree
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
All external applicants must be legally eligible to immediately work in the country of hire without current or future sponsorship.
If you require an accommodation under the Americans with Disabilities Act, Section 503 of the Rehabilitation Act or similar law in order to apply for employment at Simplify Compliance, please contact our Talent Acquisition Team 1.800.727.5257, ext. 8101.
Job applicants may request to review the company's Affirmative Action plans by contacting the talent acquisition team/recruiter, Human Resources department or Chief People Officer.
#J-18808-Ljbffr