Overview
Playon is looking for a highly creative, growth-minded Senior Client Strategist to help lead development and execution of sponsorships and brand partnerships for the company’s National Ad Sales division. This candidate will help develop our brand story and marketing materials, build sponsorship opportunities, conceptualize and execute research initiatives, optimize client execution workflows, and more. Reporting to the VP, Client Strategy, the ideal candidate will be a strong storyteller with experience developing brand partnerships and can operate cross-functionally to help the team drive revenue against MaxPreps and the broader Playon portfolio of brands including GoFan and NFHS Network. Responsibilities
Partnership Strategy – Participate in the development of MaxPreps’ GTM strategy informed by research, analytics, and creative storytelling Sponsorship Development – Work with internal teams to turn existing and net-new editorial content and franchises into compelling sponsorships for brand partners Research & Innovation – Derive impactful audience data and insights to be used for brand pitches and marketplace engagement Sales Collaboration & Client Execution – Collaborate with Sales to influence revenue pipeline and activate with clients during key pre- and post-sale workflows What you’ll do in this role
Partner cross-functionally to develop proactive and reactive sponsorship opportunities and tentpole calendars that leverage multichannel content / editorial Lead ongoing management and creative development of media kits and marketing materials / templates / decks Influence optimization of pre- and post-sale workflows that champion quickness, efficiency, and exceptional client service Undergo ongoing analyses tied to brand ethos, marketplace story and supporting marketing materials Qualifications
Bachelor's Degree and 5+ years sales marketing and/or client strategy experience Demonstrated track record of building creative, visual sales materials and informed brand stories Experience collaborating with teams and/or managing projects with strong performance and results with a passion to collaborate with team members Ability to thrive in multiple environments and effectively work with others to achieve broader business outcomes Organized, strategic thinker who’s able to take concepts to reality for brand partners Strong written and verbal communication skills Interest in and enthusiasm for high school and broader sports marketplace Proficient in Figma, Slides, PowerPoint, Keynote, and other design/presentation tools (e.g. Canva) Understanding of the digital landscape including Display, Video, Audio, Social, Branded Content, Events, Data/Targeting, Ad Measurement, and more How you’ll play
Ownership over Participation - You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges. Team over Stars - You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed. Growth over Comfort - You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn. Fairness over Popularity - You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making. Compensation
$85,000 - $100,000 a year, with bonus potential, company equity, and benefits. Final offer amounts are determined by multiple factors and may vary from the range above. Company Overview
PlayOn is a dynamic growth-stage company dedicated to championing the spirit of play in the high school space. Backed by KKR, our family of brands—including GoFan, NFHS Network, and MaxPreps—empowers schools with innovative solutions and exceptional service. Our fan engagement platform combines event ticketing, streaming, fundraising, concessions, merchandise sales, and website management to save administrators time and support students, staff, and fans. Benefits
Multiple medical insurance plans to choose from Dental, vision, life and disability insurance Employee Emergency Fund Company equity (stock options) Open PTO policy 401K plan with company match Hybrid/flexible work environment Note: Must be a full-time employee to participate in the company’s employee health benefit plan. Part-time employees and interns are not eligible to participate.
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Playon is looking for a highly creative, growth-minded Senior Client Strategist to help lead development and execution of sponsorships and brand partnerships for the company’s National Ad Sales division. This candidate will help develop our brand story and marketing materials, build sponsorship opportunities, conceptualize and execute research initiatives, optimize client execution workflows, and more. Reporting to the VP, Client Strategy, the ideal candidate will be a strong storyteller with experience developing brand partnerships and can operate cross-functionally to help the team drive revenue against MaxPreps and the broader Playon portfolio of brands including GoFan and NFHS Network. Responsibilities
Partnership Strategy – Participate in the development of MaxPreps’ GTM strategy informed by research, analytics, and creative storytelling Sponsorship Development – Work with internal teams to turn existing and net-new editorial content and franchises into compelling sponsorships for brand partners Research & Innovation – Derive impactful audience data and insights to be used for brand pitches and marketplace engagement Sales Collaboration & Client Execution – Collaborate with Sales to influence revenue pipeline and activate with clients during key pre- and post-sale workflows What you’ll do in this role
Partner cross-functionally to develop proactive and reactive sponsorship opportunities and tentpole calendars that leverage multichannel content / editorial Lead ongoing management and creative development of media kits and marketing materials / templates / decks Influence optimization of pre- and post-sale workflows that champion quickness, efficiency, and exceptional client service Undergo ongoing analyses tied to brand ethos, marketplace story and supporting marketing materials Qualifications
Bachelor's Degree and 5+ years sales marketing and/or client strategy experience Demonstrated track record of building creative, visual sales materials and informed brand stories Experience collaborating with teams and/or managing projects with strong performance and results with a passion to collaborate with team members Ability to thrive in multiple environments and effectively work with others to achieve broader business outcomes Organized, strategic thinker who’s able to take concepts to reality for brand partners Strong written and verbal communication skills Interest in and enthusiasm for high school and broader sports marketplace Proficient in Figma, Slides, PowerPoint, Keynote, and other design/presentation tools (e.g. Canva) Understanding of the digital landscape including Display, Video, Audio, Social, Branded Content, Events, Data/Targeting, Ad Measurement, and more How you’ll play
Ownership over Participation - You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges. Team over Stars - You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed. Growth over Comfort - You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn. Fairness over Popularity - You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making. Compensation
$85,000 - $100,000 a year, with bonus potential, company equity, and benefits. Final offer amounts are determined by multiple factors and may vary from the range above. Company Overview
PlayOn is a dynamic growth-stage company dedicated to championing the spirit of play in the high school space. Backed by KKR, our family of brands—including GoFan, NFHS Network, and MaxPreps—empowers schools with innovative solutions and exceptional service. Our fan engagement platform combines event ticketing, streaming, fundraising, concessions, merchandise sales, and website management to save administrators time and support students, staff, and fans. Benefits
Multiple medical insurance plans to choose from Dental, vision, life and disability insurance Employee Emergency Fund Company equity (stock options) Open PTO policy 401K plan with company match Hybrid/flexible work environment Note: Must be a full-time employee to participate in the company’s employee health benefit plan. Part-time employees and interns are not eligible to participate.
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