Marketing Manager, Pre-College Programs
Wake Forest University, Winston Salem, North Carolina, United States, 27104
Overview
Job Description Summary Wake Forest University Pre-College Programs is committed to delivering inspiring and impactful educational experiences for high school students that will complement their academic and career discovery. The ideal Marketing Manager will be a creative and driven individual with the ability to lead detailed marketing campaigns for multiple ongoing programs. This role will oversee all communications, social media platforms, and marketing initiatives, including the creation of content and the analysis of completed campaigns. The candidate will elevate the Wake Forest Pre-College brand by creating on-trend social media content that tells the story of each program and will collaborate with program leadership to ensure marketing goals, strategies, and communications are organized, intentional, effective, and sustainable.
Note: A cover letter is required for all positions; it is optional for facilities, campus services, and hospitality roles unless otherwise specified.
Essential Functions Strategy And Planning
Collaborate with program leadership to define annual marketing and outreach strategy.
Develop and execute a comprehensive marketing strategy and timeline for all programs.
Report outcomes and insights to the leadership team, incorporating lessons learned and future plans.
Web And Content Management
Manage web content and design for all Pre-College Program websites.
Track website analytics and participate in website management sessions.
Create and analyze annual updates and program reports.
Design and produce marketing materials, digital and printed, within brand guidelines.
Photograph, edit, and deliver high-quality photos for marketing initiatives; maintain archival process of past event photos.
Record content at program activities and events.
Campaign Execution
Plan and execute marketing campaigns across digital, traditional, and social media channels.
Design and implement email campaigns for recruitment, broadcast, and promotions.
Oversee search and paid media to attract new customers.
Ensure program information on third-party platforms is up to date.
Utilize CRM systems for customer relationship management.
Analytics And Reporting
Track budgets, spending, and ROI reporting as requested by leadership.
Build and maintain visual reports to track digital ROI and KPIs.
Analyze marketing campaign metrics and trends for continuous improvement.
Provide regular reports on digital communication strategy effectiveness.
Team Management And Development
Recruit, interview, select, train, and supervise the Summer Immersion Program Marketing intern team.
Coordinate marketing project management and facilitate professional development.
Participate in the recruitment and hiring process for marketing team members.
Communication And Outreach
Collaborate with campus communicators for aligned messaging and branding.
Provide consistent and quality communication with students, parents, counselors, and school staff.
Deliver enthusiastic and educational presentations to individuals and groups.
Assist in program operations and support for all Pre-College Programs.
Comfortable interviewing students, parents, and Wake Forest staff.
Required Education, Knowledge, Skills, Abilities
Bachelor’s Degree with 3 years of professional marketing experience.
Strong project management skills.
Proficient in graphic design and web software.
Excellent written, oral communication, and presentation skills.
Ability to create engaging content and utilize social media effectively.
Strong eye for design and branding.
Organizational skills and ability to prioritize competing deadlines.
Demonstrated problem-solving ability.
Detail-oriented and a team player.
Ability to work autonomously and collaboratively.
Ability to maintain confidentiality.
Preferred Education, Knowledge, Skills, Abilities
BA or BS degree required. Open to all majors.
Marketing or communication majors preferred.
Experience in higher education marketing or communications.
Experience in organic and paid social media management and marketing.
Experience using Canva, Stripo, Adobe Lightroom, Adobe Illustrator, SiteImprove, and WordPress strongly preferred.
Not camera-shy!
Master’s degree preferred.
Accountabilities
Responsible for own work only.
Works at least one Saturday per month (September - May) to capture content for the College LAUNCH for Leadership Program.
Seasonal requirement to live on-campus in Winston-Salem, NC to capture content and tell the story of the Summer Immersion Program and oversee marketing seasonal staff; provides programming support for the Summer Immersion Program in June–July.
Flexible work eligibility, defined as variable hybrid
Some work is performed on-site and some from a flexible work location; the number of on-site and flexible location days varies from week to week.
Physical Requirements
Sedentary work primarily involves sitting/standing; communicating with others to exchange information; repetitive motions that may include wrists, hands, and fingers; and assessing the accuracy, neatness, and thoroughness of the work assigned.
Environmental Conditions
No environmental conditions.
This position is not eligible for sponsorship of non-immigrant or immigrant visa status through Wake Forest University. All eligible applicants are encouraged to apply.
Additional Information Time Type Requirement Full time
Note To Applicant This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.
In order to provide a safe and productive learning and living community, Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment.
Equal Opportunity Statement The University is an equal opportunity employer and welcomes all qualified candidates to apply without regard to race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and military or veteran status.
Accommodations for Applicants If you are an individual with a disability and need an accommodation to participate in the application or interview process, please contact AskHR@wfu.edu or (336) 758-4700.
#J-18808-Ljbffr
Job Description Summary Wake Forest University Pre-College Programs is committed to delivering inspiring and impactful educational experiences for high school students that will complement their academic and career discovery. The ideal Marketing Manager will be a creative and driven individual with the ability to lead detailed marketing campaigns for multiple ongoing programs. This role will oversee all communications, social media platforms, and marketing initiatives, including the creation of content and the analysis of completed campaigns. The candidate will elevate the Wake Forest Pre-College brand by creating on-trend social media content that tells the story of each program and will collaborate with program leadership to ensure marketing goals, strategies, and communications are organized, intentional, effective, and sustainable.
Note: A cover letter is required for all positions; it is optional for facilities, campus services, and hospitality roles unless otherwise specified.
Essential Functions Strategy And Planning
Collaborate with program leadership to define annual marketing and outreach strategy.
Develop and execute a comprehensive marketing strategy and timeline for all programs.
Report outcomes and insights to the leadership team, incorporating lessons learned and future plans.
Web And Content Management
Manage web content and design for all Pre-College Program websites.
Track website analytics and participate in website management sessions.
Create and analyze annual updates and program reports.
Design and produce marketing materials, digital and printed, within brand guidelines.
Photograph, edit, and deliver high-quality photos for marketing initiatives; maintain archival process of past event photos.
Record content at program activities and events.
Campaign Execution
Plan and execute marketing campaigns across digital, traditional, and social media channels.
Design and implement email campaigns for recruitment, broadcast, and promotions.
Oversee search and paid media to attract new customers.
Ensure program information on third-party platforms is up to date.
Utilize CRM systems for customer relationship management.
Analytics And Reporting
Track budgets, spending, and ROI reporting as requested by leadership.
Build and maintain visual reports to track digital ROI and KPIs.
Analyze marketing campaign metrics and trends for continuous improvement.
Provide regular reports on digital communication strategy effectiveness.
Team Management And Development
Recruit, interview, select, train, and supervise the Summer Immersion Program Marketing intern team.
Coordinate marketing project management and facilitate professional development.
Participate in the recruitment and hiring process for marketing team members.
Communication And Outreach
Collaborate with campus communicators for aligned messaging and branding.
Provide consistent and quality communication with students, parents, counselors, and school staff.
Deliver enthusiastic and educational presentations to individuals and groups.
Assist in program operations and support for all Pre-College Programs.
Comfortable interviewing students, parents, and Wake Forest staff.
Required Education, Knowledge, Skills, Abilities
Bachelor’s Degree with 3 years of professional marketing experience.
Strong project management skills.
Proficient in graphic design and web software.
Excellent written, oral communication, and presentation skills.
Ability to create engaging content and utilize social media effectively.
Strong eye for design and branding.
Organizational skills and ability to prioritize competing deadlines.
Demonstrated problem-solving ability.
Detail-oriented and a team player.
Ability to work autonomously and collaboratively.
Ability to maintain confidentiality.
Preferred Education, Knowledge, Skills, Abilities
BA or BS degree required. Open to all majors.
Marketing or communication majors preferred.
Experience in higher education marketing or communications.
Experience in organic and paid social media management and marketing.
Experience using Canva, Stripo, Adobe Lightroom, Adobe Illustrator, SiteImprove, and WordPress strongly preferred.
Not camera-shy!
Master’s degree preferred.
Accountabilities
Responsible for own work only.
Works at least one Saturday per month (September - May) to capture content for the College LAUNCH for Leadership Program.
Seasonal requirement to live on-campus in Winston-Salem, NC to capture content and tell the story of the Summer Immersion Program and oversee marketing seasonal staff; provides programming support for the Summer Immersion Program in June–July.
Flexible work eligibility, defined as variable hybrid
Some work is performed on-site and some from a flexible work location; the number of on-site and flexible location days varies from week to week.
Physical Requirements
Sedentary work primarily involves sitting/standing; communicating with others to exchange information; repetitive motions that may include wrists, hands, and fingers; and assessing the accuracy, neatness, and thoroughness of the work assigned.
Environmental Conditions
No environmental conditions.
This position is not eligible for sponsorship of non-immigrant or immigrant visa status through Wake Forest University. All eligible applicants are encouraged to apply.
Additional Information Time Type Requirement Full time
Note To Applicant This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.
In order to provide a safe and productive learning and living community, Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment.
Equal Opportunity Statement The University is an equal opportunity employer and welcomes all qualified candidates to apply without regard to race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and military or veteran status.
Accommodations for Applicants If you are an individual with a disability and need an accommodation to participate in the application or interview process, please contact AskHR@wfu.edu or (336) 758-4700.
#J-18808-Ljbffr