Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.
About the role
We're looking for an SEO Lead to join Anthropic's growing marketing team. You'll own organic search strategy and technical SEO infrastructure across Anthropic's web properties — including claude.ai, docs.anthropic.com, and anthropic.com — ensuring our products and developer resources are discoverable, performant, and well-positioned in an evolving search landscape. This is a high-impact, hands-on individual contributor role at the intersection of marketing, engineering, and data. You'll independently define and execute the technical SEO roadmap, drive site experimentation and conversion optimization, and make strategic recommendations that shape how we invest in organic growth. You'll partner closely with engineering, content, and analytics teams to scale organic discovery — operating with a high degree of autonomy while keeping cross-functional stakeholders aligned. As AI reshapes how people search for and discover information, you'll also help define our strategy for emerging search experiences like AI Overviews and answer engines. This role is ideal for someone who thrives in fast-moving, technically complex environments — and who is energized by the opportunity to build foundational SEO infrastructure at a company whose products are at the forefront of AI. Responsibilities
Technical SEO Strategy & Infrastructure Own technical SEO strategy and execution across all Anthropic web properties Implement and maintain sitemaps, structured data (JSON-LD), canonical tags, redirect strategies, and robots.txt across multiple domains Optimize site speed, mobile performance, and Core Web Vitals across documentation and marketing properties Monitor crawl efficiency, indexing status, and search performance using Google Search Console and log file analysis Establish SEO observability and monitoring infrastructure with automated alerting for technical issues Develop and maintain the SEO playbook for international expansion, including hreflang implementation and localized content optimization Documentation & Content Optimization Build and own the content roadmap — spanning developers, enterprise decision-makers, and prosumers — to support organic discovery of our core products by partnering with product marketing, developer relations, education teams, and more Audit and optimize documentation search rankings and information architecture for developer-focused content Partner with engineering teams on documentation platform configuration and optimization Build SEO best practices directly into content management and documentation workflows Optimize content structure and markup for AI Overviews and other LLM-powered search experiences Build and maintain dashboards (Google Analytics 4, BigQuery, Hex) to track search visibility, rankings, and organic traffic Conduct regular technical audits using tools like Screaming Frog, Ahrefs, SEMrush, and Google Search Console Design, execute, and analyze A/B and multivariate experiments across key conversion flows (signup, onboarding, upgrade) using experimentation platforms like Statsig Define experiment hypotheses, ensure statistical rigor in test design and analysis, and translate results into actionable recommendations Monitor and analyze performance in AI-powered search environments, including AI Overviews and other answer engines Cross-Functional Partnership Collaborate with engineering teams on platform implementation, CDN configuration, and web infrastructure decisions Partner with content and product marketing teams on information architecture, content strategy, and messaging optimization for search intent Coordinate with data science and analytics on measurement, reporting, and user behavior insights Present SEO performance, experiment results, and strategic recommendations to leadership and cross-functional stakeholders You may be a good fit if you:
Have 8+ years of technical SEO experience, ideally at a developer tools, SaaS, or technical product company Have expertise in complex technical SEO challenges: site migrations, canonicalization, redirect strategies, and duplicate content resolution Have strong knowledge of HTTP status codes, CDN configuration, DNS, and web infrastructure Are proficient with HTML and CSS, with the ability to review code for SEO issues Have hands-on experience with SEO tools (Screaming Frog, Ahrefs, SEMrush) and Google Search Console, including log file analysis and crawl budget optimization Have experience optimizing documentation sites and technical content for developer audiences Take a data-driven approach to identifying and prioritizing SEO opportunities using analytics and crawl data Have experience running controlled experiments on websites, with a solid understanding of statistical significance, sample sizing, and test design Have strong project management skills and can manage multiple technical initiatives simultaneously Communicate effectively and can influence cross-functional stakeholders, including engineering teams Are excited about Anthropic's mission to develop AI that is safe, beneficial, and steerable Strong candidates may also have:
Experience with documentation platforms (Mintlify, Docusaurus, GitBook, ReadMe) Experience with Cloudflare CDN configuration and optimization Knowledge of Segment, BigQuery, Google Analytics 4, Hex, or similar data infrastructure Experience with schema markup and structured data implementation (JSON-LD) Background in B2B SaaS, developer tools, or AI/ML products Understanding of developer search behavior and technical content discovery patterns Experience with international SEO and multilingual content optimization Experience scaling SEO programs — establishing processes, building infrastructure, and enabling teams Understanding of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies for LLM-powered search Experience optimizing content for AI Overviews, featured snippets, and entity-based search results Compensation : The annual compensation range for this role is listed below. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. $255,000 - $320,000 USD Logistics
Education requirements:
We require at least a Bachelor's degree in a related field or equivalent experience. Location-based hybrid policy:
Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices. Visa sponsorship:
We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. If we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this. We encourage you to apply even if you do not believe you meet every single qualification.
Not all strong candidates will meet every single qualification as listed. We urge you to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team. Your safety matters to us.
To protect yourself from potential scams, remember that Anthropic recruiters only contact you from @anthropic.com email addresses. Legitimate Anthropic recruiters will never ask for money, fees, or banking information before your first day. If you're ever unsure about a communication, don't click any links — visit anthrophic.com/careers directly for confirmed position openings. How we're different We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. We value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We’re an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. We greatly value communication skills. The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences. Come work with us!
Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues. Apply for this job
indicates a required field First Name * Last Name * Email * Phone Country Phone Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf (Optional) Personal Preferences How do you pronounce your name? Website Are you open to working in-person in one of our offices 25% of the time? * When is the earliest you would want to start working with us? Do you have any deadlines or timeline considerations we should be aware of? AI Policy for Application * We believe that AI will have a transformative impact on the world, and we’re seeking exceptional candidates who collaborate thoughtfully with Claude to realize this vision. At the same time, we want to understand your unique skills, expertise, and perspective through our hiring process. We invite you to review our AI partnership guidelines for candidates and confirm your understanding by selecting “Yes.” Why Anthropic? * Why do you want to work at Anthropic? (We value this response highly - great answers are often 200-400 words.) Do you require visa sponsorship? * Select... Will you now or will you in the future require employment visa sponsorship to work in the country in which the job you're applying for is located? * Select... Additional Information Add a cover letter or anything else you want to share. LinkedIn Profile Please ensure to provide
either
your LinkedIn profile or Resume, we require at least one of the two. Are you open to relocation for this role? * What is the address from which you plan on working? If you would need to relocate, please type "relocating". Have you ever interviewed at Anthropic before? * Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. As set forth in Anthropic’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor, we request this information to measure our outreach and positive recruitment efforts pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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We're looking for an SEO Lead to join Anthropic's growing marketing team. You'll own organic search strategy and technical SEO infrastructure across Anthropic's web properties — including claude.ai, docs.anthropic.com, and anthropic.com — ensuring our products and developer resources are discoverable, performant, and well-positioned in an evolving search landscape. This is a high-impact, hands-on individual contributor role at the intersection of marketing, engineering, and data. You'll independently define and execute the technical SEO roadmap, drive site experimentation and conversion optimization, and make strategic recommendations that shape how we invest in organic growth. You'll partner closely with engineering, content, and analytics teams to scale organic discovery — operating with a high degree of autonomy while keeping cross-functional stakeholders aligned. As AI reshapes how people search for and discover information, you'll also help define our strategy for emerging search experiences like AI Overviews and answer engines. This role is ideal for someone who thrives in fast-moving, technically complex environments — and who is energized by the opportunity to build foundational SEO infrastructure at a company whose products are at the forefront of AI. Responsibilities
Technical SEO Strategy & Infrastructure Own technical SEO strategy and execution across all Anthropic web properties Implement and maintain sitemaps, structured data (JSON-LD), canonical tags, redirect strategies, and robots.txt across multiple domains Optimize site speed, mobile performance, and Core Web Vitals across documentation and marketing properties Monitor crawl efficiency, indexing status, and search performance using Google Search Console and log file analysis Establish SEO observability and monitoring infrastructure with automated alerting for technical issues Develop and maintain the SEO playbook for international expansion, including hreflang implementation and localized content optimization Documentation & Content Optimization Build and own the content roadmap — spanning developers, enterprise decision-makers, and prosumers — to support organic discovery of our core products by partnering with product marketing, developer relations, education teams, and more Audit and optimize documentation search rankings and information architecture for developer-focused content Partner with engineering teams on documentation platform configuration and optimization Build SEO best practices directly into content management and documentation workflows Optimize content structure and markup for AI Overviews and other LLM-powered search experiences Build and maintain dashboards (Google Analytics 4, BigQuery, Hex) to track search visibility, rankings, and organic traffic Conduct regular technical audits using tools like Screaming Frog, Ahrefs, SEMrush, and Google Search Console Design, execute, and analyze A/B and multivariate experiments across key conversion flows (signup, onboarding, upgrade) using experimentation platforms like Statsig Define experiment hypotheses, ensure statistical rigor in test design and analysis, and translate results into actionable recommendations Monitor and analyze performance in AI-powered search environments, including AI Overviews and other answer engines Cross-Functional Partnership Collaborate with engineering teams on platform implementation, CDN configuration, and web infrastructure decisions Partner with content and product marketing teams on information architecture, content strategy, and messaging optimization for search intent Coordinate with data science and analytics on measurement, reporting, and user behavior insights Present SEO performance, experiment results, and strategic recommendations to leadership and cross-functional stakeholders You may be a good fit if you:
Have 8+ years of technical SEO experience, ideally at a developer tools, SaaS, or technical product company Have expertise in complex technical SEO challenges: site migrations, canonicalization, redirect strategies, and duplicate content resolution Have strong knowledge of HTTP status codes, CDN configuration, DNS, and web infrastructure Are proficient with HTML and CSS, with the ability to review code for SEO issues Have hands-on experience with SEO tools (Screaming Frog, Ahrefs, SEMrush) and Google Search Console, including log file analysis and crawl budget optimization Have experience optimizing documentation sites and technical content for developer audiences Take a data-driven approach to identifying and prioritizing SEO opportunities using analytics and crawl data Have experience running controlled experiments on websites, with a solid understanding of statistical significance, sample sizing, and test design Have strong project management skills and can manage multiple technical initiatives simultaneously Communicate effectively and can influence cross-functional stakeholders, including engineering teams Are excited about Anthropic's mission to develop AI that is safe, beneficial, and steerable Strong candidates may also have:
Experience with documentation platforms (Mintlify, Docusaurus, GitBook, ReadMe) Experience with Cloudflare CDN configuration and optimization Knowledge of Segment, BigQuery, Google Analytics 4, Hex, or similar data infrastructure Experience with schema markup and structured data implementation (JSON-LD) Background in B2B SaaS, developer tools, or AI/ML products Understanding of developer search behavior and technical content discovery patterns Experience with international SEO and multilingual content optimization Experience scaling SEO programs — establishing processes, building infrastructure, and enabling teams Understanding of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies for LLM-powered search Experience optimizing content for AI Overviews, featured snippets, and entity-based search results Compensation : The annual compensation range for this role is listed below. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. $255,000 - $320,000 USD Logistics
Education requirements:
We require at least a Bachelor's degree in a related field or equivalent experience. Location-based hybrid policy:
Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices. Visa sponsorship:
We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. If we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this. We encourage you to apply even if you do not believe you meet every single qualification.
Not all strong candidates will meet every single qualification as listed. We urge you to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team. Your safety matters to us.
To protect yourself from potential scams, remember that Anthropic recruiters only contact you from @anthropic.com email addresses. Legitimate Anthropic recruiters will never ask for money, fees, or banking information before your first day. If you're ever unsure about a communication, don't click any links — visit anthrophic.com/careers directly for confirmed position openings. How we're different We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. We value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We’re an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. We greatly value communication skills. The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences. Come work with us!
Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues. Apply for this job
indicates a required field First Name * Last Name * Email * Phone Country Phone Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf (Optional) Personal Preferences How do you pronounce your name? Website Are you open to working in-person in one of our offices 25% of the time? * When is the earliest you would want to start working with us? Do you have any deadlines or timeline considerations we should be aware of? AI Policy for Application * We believe that AI will have a transformative impact on the world, and we’re seeking exceptional candidates who collaborate thoughtfully with Claude to realize this vision. At the same time, we want to understand your unique skills, expertise, and perspective through our hiring process. We invite you to review our AI partnership guidelines for candidates and confirm your understanding by selecting “Yes.” Why Anthropic? * Why do you want to work at Anthropic? (We value this response highly - great answers are often 200-400 words.) Do you require visa sponsorship? * Select... Will you now or will you in the future require employment visa sponsorship to work in the country in which the job you're applying for is located? * Select... Additional Information Add a cover letter or anything else you want to share. LinkedIn Profile Please ensure to provide
either
your LinkedIn profile or Resume, we require at least one of the two. Are you open to relocation for this role? * What is the address from which you plan on working? If you would need to relocate, please type "relocating". Have you ever interviewed at Anthropic before? * Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. As set forth in Anthropic’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor, we request this information to measure our outreach and positive recruitment efforts pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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