Go-to-Market, Demand Generation & Market Activation Strategist
FieldAI, Irvine, California, United States, 92713
Who Are We?
Field AI is building toward a future where embodied intelligence is proven in the real world. In a category shaped by execution as much as imagination, our work ensures that Field AI’s story reflects what we actually build: technically mature systems, deployed at scale, delivering measurable impact.
Learn more at https://fieldai.com
About the Job We are looking for a Go-to-Market, Demand Generation & Market Activation Lead to turn Field AI’s narrative into measurable business outcomes. This role owns how approved positioning and proof are activated across campaigns, programs, and field motions to drive pipeline growth, conversion, and efficiency.
Operating in tight alignment with Sales, Product, and Revenue leadership, this role connects storytelling to execution. Success is defined by pipeline, conversion, and CAC — not content volume or brand sentiment alone.
This is a high-ownership role with direct responsibility for how marketing contributes to revenue.
What You’ll Get To Do
Own value propositions, customer segmentation, and competitive framing across all GTM motions
Translate product capabilities into field-ready sales enablement that aligns with product readiness and customer verification
Support launches with clear positioning, packaging narratives, and launch plans aligned to sales capacity
Design, run, and optimize demand generation programs across performance marketing, ABM, and lifecycle campaigns
Build and continuously improve conversion paths across landing pages, campaign journeys, and lead-to-opportunity flows
Operate against clear targets for pipeline, CAC, and conversion, with structured testing and iteration
Own trade shows, customer events, partner activations, and executive programs as pipeline-driving motions
Ensure events produce credible proof, qualified pipeline, and clear follow-up aligned to sales priorities
Activate campaigns in close coordination with sales leadership, RevOps, and customer success
Ensure GTM programs reinforce territory strategy, ICP focus, and deal-stage needs
Own marketing operations, tooling, analytics, attribution, budgeting, and performance reporting
Run a disciplined operating cadence to track pipeline health, efficiency, and continuous improvement
What You Have
Experience in go-to-market, demand generation, revenue marketing, or growth roles
Proven ownership of pipeline-driving programs in B2B or technical markets
Strong ability to translate complex product capabilities into sales and revenue impact
Experience owning value propositions, segmentation, positioning, and competitive messaging
Deep comfort operating against quantitative targets and performance metrics
Experience partnering closely with Sales, RevOps, Product, and Customer Success
Strong analytical judgment with experience running experimentation and optimization programs
Ability to operate in fast-moving, ambiguous environments with high accountability
Clear, precise written and verbal communication skills
The Extras That Set You Apart
Experience driving GTM for technical products such as AI, robotics, autonomy, or infrastructure software
Background working in credibility-sensitive or emerging categories
Strong point of view on sales-aligned marketing versus abstract brand plays
Experience scaling GTM motions from early traction to repeatable growth
Comfort owning both strategy and execution without handoffs
Experience integrating events, partners, and field marketing into pipeline strategy
Ability to balance speed, efficiency, and rigor without compromising credibility
Compensation and Benefits Our salary range is between ($100,000 - $300,000 annual), but we take into consideration an individual's background and experience in determining final salary; base pay offered may vary considerably depending on geographic location, job‑related knowledge, skills, and experience. Also, while we enjoy being together on‑site, we are open to exploring a hybrid or remote option.
Why Join Field AI? We are solving one of the world’s most complex challenges: deploying robots in unstructured, previously unknown environments. Our Field Foundational Models™ set a new standard in perception, planning, localization, and manipulation, ensuring our approach is explainable and safe for deployment.
You will have the opportunity to work with a world‑class team that thrives on creativity, resilience, and bold thinking. With a decade‑long track record of deploying solutions in the field, winning DARPA challenge segments, and bringing expertise from organizations like DeepMind, NASA JPL, Boston Dynamics, NVIDIA, Amazon, Tesla Autopilot, Cruise Self‑Driving, Zoox, Toyota Research Institute, and SpaceX, we are set to achieve our ambitious goals.
Be Part of the Next Robotics Revolution To tackle such ambitious challenges, we need a team as unique as our vision — innovators who go beyond conventional methods and are eager to tackle tough, uncharted questions. We’re seeking individuals who challenge the status quo, dive into uncharted territory, and bring interdisciplinary expertise. Our team requires not only top AI talent but also exceptional software developers, engineers, product designers, field deployment experts, and communicators.
We are headquartered in always‑sunny Irvine, Southern California and have US‑based and global teammates.
Join us, shape the future, and be part of a fun, close‑knit team on an exciting journey!
We celebrate diversity and are committed to creating an inclusive environment for all employees. Candidates and employees are always evaluated based on merit, qualifications, and performance. We will never discriminate on the basis of race, color, gender, national origin, ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability, or any other legally protected status.
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Learn more at https://fieldai.com
About the Job We are looking for a Go-to-Market, Demand Generation & Market Activation Lead to turn Field AI’s narrative into measurable business outcomes. This role owns how approved positioning and proof are activated across campaigns, programs, and field motions to drive pipeline growth, conversion, and efficiency.
Operating in tight alignment with Sales, Product, and Revenue leadership, this role connects storytelling to execution. Success is defined by pipeline, conversion, and CAC — not content volume or brand sentiment alone.
This is a high-ownership role with direct responsibility for how marketing contributes to revenue.
What You’ll Get To Do
Own value propositions, customer segmentation, and competitive framing across all GTM motions
Translate product capabilities into field-ready sales enablement that aligns with product readiness and customer verification
Support launches with clear positioning, packaging narratives, and launch plans aligned to sales capacity
Design, run, and optimize demand generation programs across performance marketing, ABM, and lifecycle campaigns
Build and continuously improve conversion paths across landing pages, campaign journeys, and lead-to-opportunity flows
Operate against clear targets for pipeline, CAC, and conversion, with structured testing and iteration
Own trade shows, customer events, partner activations, and executive programs as pipeline-driving motions
Ensure events produce credible proof, qualified pipeline, and clear follow-up aligned to sales priorities
Activate campaigns in close coordination with sales leadership, RevOps, and customer success
Ensure GTM programs reinforce territory strategy, ICP focus, and deal-stage needs
Own marketing operations, tooling, analytics, attribution, budgeting, and performance reporting
Run a disciplined operating cadence to track pipeline health, efficiency, and continuous improvement
What You Have
Experience in go-to-market, demand generation, revenue marketing, or growth roles
Proven ownership of pipeline-driving programs in B2B or technical markets
Strong ability to translate complex product capabilities into sales and revenue impact
Experience owning value propositions, segmentation, positioning, and competitive messaging
Deep comfort operating against quantitative targets and performance metrics
Experience partnering closely with Sales, RevOps, Product, and Customer Success
Strong analytical judgment with experience running experimentation and optimization programs
Ability to operate in fast-moving, ambiguous environments with high accountability
Clear, precise written and verbal communication skills
The Extras That Set You Apart
Experience driving GTM for technical products such as AI, robotics, autonomy, or infrastructure software
Background working in credibility-sensitive or emerging categories
Strong point of view on sales-aligned marketing versus abstract brand plays
Experience scaling GTM motions from early traction to repeatable growth
Comfort owning both strategy and execution without handoffs
Experience integrating events, partners, and field marketing into pipeline strategy
Ability to balance speed, efficiency, and rigor without compromising credibility
Compensation and Benefits Our salary range is between ($100,000 - $300,000 annual), but we take into consideration an individual's background and experience in determining final salary; base pay offered may vary considerably depending on geographic location, job‑related knowledge, skills, and experience. Also, while we enjoy being together on‑site, we are open to exploring a hybrid or remote option.
Why Join Field AI? We are solving one of the world’s most complex challenges: deploying robots in unstructured, previously unknown environments. Our Field Foundational Models™ set a new standard in perception, planning, localization, and manipulation, ensuring our approach is explainable and safe for deployment.
You will have the opportunity to work with a world‑class team that thrives on creativity, resilience, and bold thinking. With a decade‑long track record of deploying solutions in the field, winning DARPA challenge segments, and bringing expertise from organizations like DeepMind, NASA JPL, Boston Dynamics, NVIDIA, Amazon, Tesla Autopilot, Cruise Self‑Driving, Zoox, Toyota Research Institute, and SpaceX, we are set to achieve our ambitious goals.
Be Part of the Next Robotics Revolution To tackle such ambitious challenges, we need a team as unique as our vision — innovators who go beyond conventional methods and are eager to tackle tough, uncharted questions. We’re seeking individuals who challenge the status quo, dive into uncharted territory, and bring interdisciplinary expertise. Our team requires not only top AI talent but also exceptional software developers, engineers, product designers, field deployment experts, and communicators.
We are headquartered in always‑sunny Irvine, Southern California and have US‑based and global teammates.
Join us, shape the future, and be part of a fun, close‑knit team on an exciting journey!
We celebrate diversity and are committed to creating an inclusive environment for all employees. Candidates and employees are always evaluated based on merit, qualifications, and performance. We will never discriminate on the basis of race, color, gender, national origin, ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability, or any other legally protected status.
#J-18808-Ljbffr