Director of Product Marketing
Parachute Health is transforming post-acute care through the leading digital ordering platform for medical equipment and supplies. We replace the outdated, error-prone paper and fax process, which negatively impacts over 30 million patients annually, with a system that's 10 times faster. Our platform connects a vast network of Home Medical Equipment (HME) providers, clinicians, and payors across all 50 states, ensuring millions of patients get the life-saving products they need quickly and efficiently. Join our team and make a difference in patient care. About the Role
Parachute Health is seeking a Director of Product Marketing to lead our product marketing strategy for key products as we scale. This leader will be responsible for defining our value narrative, orchestrating go-to-market initiatives, and driving our product-led growth strategy. You'll be a key partner to our product and commercial teams, bringing market perspectives that shape how we develop, position, and bring solutions to market. As a strategic leader, you'll focus on: Crafting compelling product narratives and positioning Leading cross-functional commercialization efforts Accelerating our product-led growth strategy Guiding packaging decisions Mentoring 1-2 PMMs What You'll Own
1. Strategic Market Insights & Positioning Synthesize market trends, competitive intelligence, and user feedback to inform positioning Partner with Product to ensure market perspectives influence roadmap priorities Develop differentiated messaging frameworks that resonate with target personas Lead strategic thinking around product bundling and portfolio positioning 2. Product-Led Growth Strategy Set vision and strategic direction for user education and in-app campaigns Guide development of scalable user activation and retention frameworks Establish metrics and success criteria for product adoption and PLG initiatives 3. GTM & Launch Excellence Own the launch framework and go-to-market playbook for major releases Orchestrate cross-functional launch readiness and commercial planning Define launch tiering methodology and resource allocation Ensure consistent positioning and messaging across launch activities 4. Packaging & Pricing Direction Develop pricing frameworks that align with customer value perception Collaborate with sales and finance leadership on market feedback and refine pricing strategy evolution 5. Team Leadership & Enablement Mentor PMM associate(s) to support their career growth and Marketing team goals Establish clear roles and processes between PMM, Product, Sales, and Marketing Create systems that enable your team to scale content production, delivery, and enablement Drive executive-level communication and stakeholder alignment Requirements 7+ years in Product Marketing with progressive leadership experience Strong background in B2B SaaS, with PLG experience Track record of successfully leading major product launches Experience developing GTM strategies that drive measurable adoption Proven ability to collaborate effectively with Product leadership Experience building or guiding user education strategies Experience working with AI-powered products and positioning automation Strong leadership skills with experience mentoring PMM talent Strategic thinking around packaging, positioning, and pricing You must reside in the United States Nice-to-Have Experience in healthcare, specifically provider and/or payor organizations Background in both enterprise sales and PLG motions Why This Role Matters
Parachute's growth and widening set of stakeholders requires a strategic product marketing leader who can elevate how we bring solutions to market. You'll be instrumental in: Crafting our go-to-market strategy across key product investments and audiences Building the systems to support our scaling Product Marketing organization Ensuring our product narrative resonates with our diverse user base Driving adoption through strategic product-led and sales-led initiatives Benefits
Medical, Dental, and Vision Coverage 401(k) Retirement Plan Equity Incentive Plan Remote-First Company with a NYC office, offering a physical workspace for our greater New York City area employees. Annual Company Wide Bonus (up to 15%) Flexible Vacation Policy Summer Fridays - 5 Fridays Off During Summer (Separate From PTO) Monthly Internet Stipend Annual Home Office Stipend Co-Working Space Reimbursement Annual stipend for education and development Base Salary Bands (based on level and experience)
$140,000 - $195,000
Parachute Health is transforming post-acute care through the leading digital ordering platform for medical equipment and supplies. We replace the outdated, error-prone paper and fax process, which negatively impacts over 30 million patients annually, with a system that's 10 times faster. Our platform connects a vast network of Home Medical Equipment (HME) providers, clinicians, and payors across all 50 states, ensuring millions of patients get the life-saving products they need quickly and efficiently. Join our team and make a difference in patient care. About the Role
Parachute Health is seeking a Director of Product Marketing to lead our product marketing strategy for key products as we scale. This leader will be responsible for defining our value narrative, orchestrating go-to-market initiatives, and driving our product-led growth strategy. You'll be a key partner to our product and commercial teams, bringing market perspectives that shape how we develop, position, and bring solutions to market. As a strategic leader, you'll focus on: Crafting compelling product narratives and positioning Leading cross-functional commercialization efforts Accelerating our product-led growth strategy Guiding packaging decisions Mentoring 1-2 PMMs What You'll Own
1. Strategic Market Insights & Positioning Synthesize market trends, competitive intelligence, and user feedback to inform positioning Partner with Product to ensure market perspectives influence roadmap priorities Develop differentiated messaging frameworks that resonate with target personas Lead strategic thinking around product bundling and portfolio positioning 2. Product-Led Growth Strategy Set vision and strategic direction for user education and in-app campaigns Guide development of scalable user activation and retention frameworks Establish metrics and success criteria for product adoption and PLG initiatives 3. GTM & Launch Excellence Own the launch framework and go-to-market playbook for major releases Orchestrate cross-functional launch readiness and commercial planning Define launch tiering methodology and resource allocation Ensure consistent positioning and messaging across launch activities 4. Packaging & Pricing Direction Develop pricing frameworks that align with customer value perception Collaborate with sales and finance leadership on market feedback and refine pricing strategy evolution 5. Team Leadership & Enablement Mentor PMM associate(s) to support their career growth and Marketing team goals Establish clear roles and processes between PMM, Product, Sales, and Marketing Create systems that enable your team to scale content production, delivery, and enablement Drive executive-level communication and stakeholder alignment Requirements 7+ years in Product Marketing with progressive leadership experience Strong background in B2B SaaS, with PLG experience Track record of successfully leading major product launches Experience developing GTM strategies that drive measurable adoption Proven ability to collaborate effectively with Product leadership Experience building or guiding user education strategies Experience working with AI-powered products and positioning automation Strong leadership skills with experience mentoring PMM talent Strategic thinking around packaging, positioning, and pricing You must reside in the United States Nice-to-Have Experience in healthcare, specifically provider and/or payor organizations Background in both enterprise sales and PLG motions Why This Role Matters
Parachute's growth and widening set of stakeholders requires a strategic product marketing leader who can elevate how we bring solutions to market. You'll be instrumental in: Crafting our go-to-market strategy across key product investments and audiences Building the systems to support our scaling Product Marketing organization Ensuring our product narrative resonates with our diverse user base Driving adoption through strategic product-led and sales-led initiatives Benefits
Medical, Dental, and Vision Coverage 401(k) Retirement Plan Equity Incentive Plan Remote-First Company with a NYC office, offering a physical workspace for our greater New York City area employees. Annual Company Wide Bonus (up to 15%) Flexible Vacation Policy Summer Fridays - 5 Fridays Off During Summer (Separate From PTO) Monthly Internet Stipend Annual Home Office Stipend Co-Working Space Reimbursement Annual stipend for education and development Base Salary Bands (based on level and experience)
$140,000 - $195,000