OB TITLE: Creative Director, Performance Marketing
LOCATION: Remote
DURATION: 2/16/2026 - 3/31/2026
PAY RANGE: $138 - $148/hr.
- TOP 3 SKILLS:
- Drive Upstream Ideation and Concept Development – Strong conceptual, problem-solving, and strategic thinking skills; elevated taste and creative direction
- AI & GenAI Integration – Utilize AI and generative AI tools for ideation, asset creation, and production efficiency
- B2B Marketing Expertise – Solid understanding of B2B marketing, direct response/performance marketing, and advertising tools
Company
Our client is a Fortune 500 multi-national technology company headquartered in Menlo Park, CA.
Overview
We are seeking an exceptional advertising Creative Director with art direction expertise to drive the development of innovative, concept-driven performance campaigns that engage small and mid-size business audiences across multiple digital platforms. As a creative leader, you will be responsible for guiding external creative agencies and cross-functional teams to deliver high-impact, strategic work that drives revenue for the business.
- Key Responsibilities
- Develops and leads creative concepts for ongoing marketing campaigns, ensuring alignment with business objectives and brand strategy
- Excels in the ability to ideate, develop, and refine campaign ideas
- Leverages historical campaign performance and trends to inform future creative decisions
- Works with AI and GenAI tools for creative ideation and production
- Provides constructive guidance to external agencies and cross-functional teams to ensure high-quality creative output across on- and off-platform deliverables such as digital ads, websites, sales enablement materials
- Leads regular creative reviews and presentations to internal stakeholders, including senior leadership
- Sets the creative inputs across creative testing plans to optimize creative
- Fosters strong relationships with cross-functional teams and partners to ensure seamless collaboration and effective communication
- Designs and develops visual concepts, including typography, color palette, and imagery, to support campaign messaging and branding
- Creates design assets, such as graphics, icons, and illustrations, to enhance campaign visuals
- Stays up-to-date with industry trends, emerging technologies, and best practices in advertising and marketing and implements relevant insights on the work
- Software Proficiencies Figma
- GenAI tools
- After Effects
- Media Encoder
- Well versed in GenAI tools, e.g., Google Nano Banana (Gemini 2.5 Flash Image), Midjourney, etc.
- Requirements
- 5-8 years of work experience as a Creative Director in advertising or marketing or lead in a creative/design related occupation
- Motion Design
- Bachelor's degree in Digital Design, Visual Design, Advertising Art Direction, or equivalent experience
- Experience with AI and generative AI tools used for creative ideation and production
- Portfolio that showcases ability to develop innovative, concept-driven campaigns that drive results, a mastery of art direction, and design principles
- Excellent communication, presentation, and interpersonal skills
- Strong understanding of the B2B marketing landscape and advertising tools
- Ability to collaborate effectively with external agencies and cross-functional teams
- Strong problem-solving skills and ability to think strategically
- Energized by working in a fast-paced environment