Overview
Timing:
Feb/Mar
Duration:
Ongoing full-time
Hours per week:
40+
Location:
Fully remote (ET/CT required)
Salary:
$130-150K DOE + up to 20% bonus potential
One of our fast growing DTC lifestyle and consumer electronics clients is looking for a Director of DTC Growth and eCommerce to join their team for a brand new exciting role.
This Director of DTC Growth and eCommerce will own and scale the brand’s entire direct-to-consumer engine and work closely with a small internal team spanning creative, influencer marketing, partnerships, paid media, product, etc.
The Director of DTC Growth and eCommerce must be equal parts growth leader, operator, and creative partner, someone who lives in the data, obsesses over conversion, and knows how to turn brand heat into sustained revenue.
This is a senior role with real ownership, real accountability, and real upside. The right person will live by organization, but also execution, and will have proven experience driving results for other Shopify businesses.
Ideal qualifications
At least 6-10+ years of experience in eCommerce or DTC growth roles, with real P&L ownership
Proven experience scaling a consumer brand online, preferably via Shopify (product-led or viral brand is a plus)
Proven experience and a passion for optimizing conversion rates
Comfortable tracking success against metrics including revenue growth, contribution margin, CAC, LTV, payback periods, conversion rate, AOV, repeat purchase rates, and cohort retention
Deep hands-on experience with paid media platforms, not just managing agencies
Highly analytical, but equally creative
Comfortable moving fast, testing aggressively, and making calls with imperfect data
A strong communicator who can align creative, finance, ops, and leadership
Job Responsibilities
Paid Media/Acquisition
Own and scale paid acquisition across Meta, TikTok, Google, and affiliate networks
Work with the Paid Media Team to set CAC targets, allocate budgets, and dynamically shift spend based on performance
Partner closely with creative to continuously test formats, hooks, and storytelling
Build a repeatable system for launching and scaling winning creatives
Owned Media/Retention
Own email, SMS, and push as meaningful revenue drivers (not afterthoughts)
Build lifecycle flows (welcome, post-purchase, replenishment, win-back)
Improve LTV, repeat purchase rate, and cohort performance over time
Organic Channels
Partner with the social, creator and influencer team to translate organic momentum into revenue
Oversee SEO and content strategy with a focus on demand capture, not vanity traffic
Ensure organic and paid efforts reinforce each other, not compete
Conversion & Site Experience
Be obsessed with conversion rate – daily, weekly, relentlessly
Own CRO strategy: testing roadmap, merchandising, PDP optimization, bundles, pricing tests
Improve onsite experience across mobile and desktop by overseeing landing page design and working with web designers & web developers
Manage loyalty, referral, and promotional strategy
Analytics & Data
Own attribution strategy and measurement across channels
Build and maintain dashboards that actually drive decisions
Forecast revenue, CAC, and contribution margin with confidence
Partner with finance and leadership on planning and growth scenarios
Brand & Creative Leadership
Translate brand strategy into high-performing campaigns
Partner with creative on ad production, messaging, and storytelling
Ensure performance marketing never sacrifices brand integrity – and vice versa
Revenue Driving
Own the promotional strategy, roll out & execution
Strategize & execute new product launches, up-sells & cross-sells
Research & onboard new technology/Shopify apps to drive more top & bottom line
Note End of description. No application portal boilerplate included here.
#J-18808-Ljbffr
Feb/Mar
Duration:
Ongoing full-time
Hours per week:
40+
Location:
Fully remote (ET/CT required)
Salary:
$130-150K DOE + up to 20% bonus potential
One of our fast growing DTC lifestyle and consumer electronics clients is looking for a Director of DTC Growth and eCommerce to join their team for a brand new exciting role.
This Director of DTC Growth and eCommerce will own and scale the brand’s entire direct-to-consumer engine and work closely with a small internal team spanning creative, influencer marketing, partnerships, paid media, product, etc.
The Director of DTC Growth and eCommerce must be equal parts growth leader, operator, and creative partner, someone who lives in the data, obsesses over conversion, and knows how to turn brand heat into sustained revenue.
This is a senior role with real ownership, real accountability, and real upside. The right person will live by organization, but also execution, and will have proven experience driving results for other Shopify businesses.
Ideal qualifications
At least 6-10+ years of experience in eCommerce or DTC growth roles, with real P&L ownership
Proven experience scaling a consumer brand online, preferably via Shopify (product-led or viral brand is a plus)
Proven experience and a passion for optimizing conversion rates
Comfortable tracking success against metrics including revenue growth, contribution margin, CAC, LTV, payback periods, conversion rate, AOV, repeat purchase rates, and cohort retention
Deep hands-on experience with paid media platforms, not just managing agencies
Highly analytical, but equally creative
Comfortable moving fast, testing aggressively, and making calls with imperfect data
A strong communicator who can align creative, finance, ops, and leadership
Job Responsibilities
Paid Media/Acquisition
Own and scale paid acquisition across Meta, TikTok, Google, and affiliate networks
Work with the Paid Media Team to set CAC targets, allocate budgets, and dynamically shift spend based on performance
Partner closely with creative to continuously test formats, hooks, and storytelling
Build a repeatable system for launching and scaling winning creatives
Owned Media/Retention
Own email, SMS, and push as meaningful revenue drivers (not afterthoughts)
Build lifecycle flows (welcome, post-purchase, replenishment, win-back)
Improve LTV, repeat purchase rate, and cohort performance over time
Organic Channels
Partner with the social, creator and influencer team to translate organic momentum into revenue
Oversee SEO and content strategy with a focus on demand capture, not vanity traffic
Ensure organic and paid efforts reinforce each other, not compete
Conversion & Site Experience
Be obsessed with conversion rate – daily, weekly, relentlessly
Own CRO strategy: testing roadmap, merchandising, PDP optimization, bundles, pricing tests
Improve onsite experience across mobile and desktop by overseeing landing page design and working with web designers & web developers
Manage loyalty, referral, and promotional strategy
Analytics & Data
Own attribution strategy and measurement across channels
Build and maintain dashboards that actually drive decisions
Forecast revenue, CAC, and contribution margin with confidence
Partner with finance and leadership on planning and growth scenarios
Brand & Creative Leadership
Translate brand strategy into high-performing campaigns
Partner with creative on ad production, messaging, and storytelling
Ensure performance marketing never sacrifices brand integrity – and vice versa
Revenue Driving
Own the promotional strategy, roll out & execution
Strategize & execute new product launches, up-sells & cross-sells
Research & onboard new technology/Shopify apps to drive more top & bottom line
Note End of description. No application portal boilerplate included here.
#J-18808-Ljbffr