Overview
HealthCare Professional (HCP) Advocacy Manager
— Location: Morristown, NJ
Opella
is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting. At the core of this mission are our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.
As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.
About The Job We are looking for an expert relationship-builder and detail-oriented strategist to join our team as the Health Care Professional (HCP) Advocacy Manager. This individual will lead the discovery, activation, and ongoing engagement of licensed medical and wellness professionals who partner with our brand to educate and empower health-focused audiences.
This is a highly collaborative and strategic role ideal for someone who understands both the nuances of health care communication and the power of digital influence. You’ll work closely with legal, regulatory, and brand teams to ensure that influencer content is credible, compliant, and impactful.
Main Responsibilities
Source and evaluate HCP influencers including physicians, nurses, pharmacists, registered dietitians, and other licensed professionals active on platforms like Instagram, YouTube, LinkedIn, and TikTok.
Develop campaign briefs and scientific messaging guides tailored for HCP audiences and communication standards.
Oversee the full lifecycle of influencer engagement: outreach, vetting, contracting, onboarding, and campaign management.
Ensure all influencer content adheres to industry regulations including FDA/FTC guidance, HIPAA, and brand-specific MLR (Medical, Legal, Regulatory) protocols.
Provide influencers with education and tools needed to accurately and responsibly represent product claims, usage instructions, and health data.
Partner with legal and medical affairs to review influencer content and streamline the approval process.
Collaborate with HCP influencers to co-develop trustworthy, patient-friendly health education and product awareness content.
Align HCP influencer campaigns with brand strategy, disease awareness moments, and public health initiatives.
Liaise with internal creative teams to coordinate multimedia deliverables (videos, reels, infographics, etc.).
Track influencer campaign performance in collaboration with the Data Analytics Manager using KPIs such as reach, engagement, professional credibility metrics, and audience sentiment.
Foster long-term relationships with HCP partners, offering them value-added engagement and opportunities for thought leadership.
Manage documentation, reporting, and insights to inform future HCP engagement strategies.
About You
Bachelor’s degree
4+ years of experience in influencer marketing, healthcare marketing, or communications strategy with licensed professionals.
Proven track record managing social or digital campaigns involving medical professionals.
Deep understanding of regulatory frameworks in healthcare marketing (e.g., FDA, FTC, HIPAA).
Familiarity with scientific and clinical content and ability to translate it into accessible messaging.
Strong relationship management and communication skills.
Experience navigating MLR review cycles and working with cross-functional partners including legal, medical, and compliance.
Background in consumer health, wellness, OTC/pharmaceuticals, or digital health brands preferred.
Experience with platforms like CreatorIQ, Upfluence, or Medfluence-specific tools preferred.
Understanding of current public health trends, trust-building in science communication, and the evolving digital landscape for medical professionals preferred.
Why Us? At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.
Our Culture We Are Challengers. We Are Dedicated To Making Self-care As Simple As It Should Be. That Starts With Our Culture. We Are Challengers By Nature, And This Is How We Do Things.
All In Together: We keep each other honest and have each other's backs.
Courageous: We break boundaries and take thoughtful risks with creativity.
Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.
Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.
Join us on our mission. Health. In your hands.
www.opella.com/en/careers
Opella Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
North America Applicants Only
The salary range for this position is: $125,000.00 - $175,000.00
All Compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs. Additional benefits information can be found through the Link.
#GD-SA
#J-18808-Ljbffr
— Location: Morristown, NJ
Opella
is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting. At the core of this mission are our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.
As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.
About The Job We are looking for an expert relationship-builder and detail-oriented strategist to join our team as the Health Care Professional (HCP) Advocacy Manager. This individual will lead the discovery, activation, and ongoing engagement of licensed medical and wellness professionals who partner with our brand to educate and empower health-focused audiences.
This is a highly collaborative and strategic role ideal for someone who understands both the nuances of health care communication and the power of digital influence. You’ll work closely with legal, regulatory, and brand teams to ensure that influencer content is credible, compliant, and impactful.
Main Responsibilities
Source and evaluate HCP influencers including physicians, nurses, pharmacists, registered dietitians, and other licensed professionals active on platforms like Instagram, YouTube, LinkedIn, and TikTok.
Develop campaign briefs and scientific messaging guides tailored for HCP audiences and communication standards.
Oversee the full lifecycle of influencer engagement: outreach, vetting, contracting, onboarding, and campaign management.
Ensure all influencer content adheres to industry regulations including FDA/FTC guidance, HIPAA, and brand-specific MLR (Medical, Legal, Regulatory) protocols.
Provide influencers with education and tools needed to accurately and responsibly represent product claims, usage instructions, and health data.
Partner with legal and medical affairs to review influencer content and streamline the approval process.
Collaborate with HCP influencers to co-develop trustworthy, patient-friendly health education and product awareness content.
Align HCP influencer campaigns with brand strategy, disease awareness moments, and public health initiatives.
Liaise with internal creative teams to coordinate multimedia deliverables (videos, reels, infographics, etc.).
Track influencer campaign performance in collaboration with the Data Analytics Manager using KPIs such as reach, engagement, professional credibility metrics, and audience sentiment.
Foster long-term relationships with HCP partners, offering them value-added engagement and opportunities for thought leadership.
Manage documentation, reporting, and insights to inform future HCP engagement strategies.
About You
Bachelor’s degree
4+ years of experience in influencer marketing, healthcare marketing, or communications strategy with licensed professionals.
Proven track record managing social or digital campaigns involving medical professionals.
Deep understanding of regulatory frameworks in healthcare marketing (e.g., FDA, FTC, HIPAA).
Familiarity with scientific and clinical content and ability to translate it into accessible messaging.
Strong relationship management and communication skills.
Experience navigating MLR review cycles and working with cross-functional partners including legal, medical, and compliance.
Background in consumer health, wellness, OTC/pharmaceuticals, or digital health brands preferred.
Experience with platforms like CreatorIQ, Upfluence, or Medfluence-specific tools preferred.
Understanding of current public health trends, trust-building in science communication, and the evolving digital landscape for medical professionals preferred.
Why Us? At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.
Our Culture We Are Challengers. We Are Dedicated To Making Self-care As Simple As It Should Be. That Starts With Our Culture. We Are Challengers By Nature, And This Is How We Do Things.
All In Together: We keep each other honest and have each other's backs.
Courageous: We break boundaries and take thoughtful risks with creativity.
Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.
Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.
Join us on our mission. Health. In your hands.
www.opella.com/en/careers
Opella Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
North America Applicants Only
The salary range for this position is: $125,000.00 - $175,000.00
All Compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs. Additional benefits information can be found through the Link.
#GD-SA
#J-18808-Ljbffr