Ten Little is looking for a creative, data-driven Associate Lifecycle Marketing Manager to build and scale our customer journey and owned-channel campaign strategy, from first sign-up through fit education, purchase, growth through sizes, and long-term loyalty.
This role is for someone who sees lifecycle marketing as a system of thoughtful touchpoints, not just a set of sends. You’ll lead our lifecycle programs across core channels, design high-impact journeys, and partner cross-functionally to deliver experiences that are both performance-driven and genuinely helpful to families. This is a doer role for someone who wants to create impactful and delightful experiences.
What You'll Do
Lead lifecycle marketing across core owned channels, with email and SMS as the foundation, shaping strategy and executing campaigns and programs end-to-end.
Manage and evolve our Klaviyo strategy and execution, including email and SMS campaigns, automated flows, segmentation, deliverability, and reporting
Develop scalable segmentation and personalization frameworks informed by customer behavior and lifecycle stage; build and optimize key lifecycle flows
Own the full lifecycle and campaign calendar across email and SMS, including product launches, promotions, and key seasonal and holiday moments
Run hypothesis-driven A/B tests across messaging, creative, cadence, and timing
Maintain lifecycle channel health, including deliverability, list hygiene, compliance, and frequency management
Track and report on lifecycle KPIs including revenue contribution, engagement, churn, and retention; translate performance insights into clear recommendations and optimizations that improve conversion, retention, and customer experience.
Partner with Brand, Growth, Product, Merchandising, and CX to improve the customer journey and ensure lifecycle messaging is accurate, timely, and customer-first
Create clear processes and documentation to support reliability and scale
Description
3-5 years of lifecycle, CRM, or retention marketing experience, preferably in consumer brands and ecommerce
Ownership of Klaviyo or similar software in a DTC or ecommerce environment
Hands-on experience with Shopify as well as review and loyalty software providers
Deep experience with email & SMS automation, segmentation, and testing
Excellent project management and cross-functional communication and collaboration skills
Strong attention to detail (We’re big on the little things!)
Analytical and data-driven with experience in analytics and attribution platforms; ability to perform data dives to surface actionable insights
Entrepreneurial spirit; comfortable owning outcomes, not just execution in a dynamic, fast-paced environment
This role will report to the Senior Director of Marketing & Brand
Nice to Have:
Copywriting experience, ability to design emails with an eye for clean, on-brand layouts
Experience with customer acquisition-focused channels like affiliate and paid social
Experience working in kids, apparel, footwear, subscription- or membership-based ecommerce
Competitive annual salary of $80-95K based on experience
Equity options for long-term alignment and ownership
Paid parental leave and a family-friendly culture that supports parents at every stage
401(k) plan with employer contribution
Employee discounts on Ten Little products and partner brands
Company Description:
Ten Little was created by two moms in collaboration with world-class physicians to support healthy development and natural movement in babies, toddlers, and kids. Ten Little’s APMA-approved shoes are designed with wide, foot-shaped toe boxes and flat, flexible soles to help little feet grow strong and move freely. With thousands of 5-star reviews and loyal fans including Meghan Markle & Prince Harry, Gayle King, Paris Hilton, Gigi Hadid, Hilary Swank, Olivia Munn, Emma Roberts, and Chrissy Teigen, Ten Little has become the trusted go-to for little feet on big adventures.
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