Alcohol Brand Ambassador (Georgia – Newnan, Columbus and Albany )
Buffalo Rock Company, Columbus, Georgia, United States, 31900
Overview
Alcohol Brand Ambassador
Organization Name: Buffalo Rock Company
Website: https://www.buffalorock.com/careers/
Department: COR Customer Strategy, Marketing, & Brand Development
Reports to: Corporate Director of Alcohol Sales and Strategic Partnerships
Work Schedule: Flexible - Must be available on weekdays and weekends (up to 20 hours per week)
Job Type: Seasonal Part-Time
FLSA Status: Non-Exempt
Amount of Travel Required: 100%
Summary/Objective Buffalo Rock is an award-winning Pepsi and Keurig Dr Pepper bottler founded in Birmingham, AL more than 124 years ago. Buffalo Rock manages the best beverage portfolio in the country, which includes several beloved global and regional brands. As a Brand Ambassador, you will be the face of Buffalo Rock Company’s alcoholic beverage portfolio in various marketing and promotional activities. The primary responsibility will be to engage with consumers, promote a brand’s story, and encourage sales through events, tastings, and social media interactions. This role is ideal for someone who is passionate about beer and the beverage industry, and enjoys engaging with people in an energetic, fun environment.
The Alcohol Brand Ambassador will host promotional demos at bars/liquor, grocery, and convenience stores (approximately 4 hours each, including setup and breakdown). Ambassadors will also have the opportunity to work local events and festivals as available.
Essential Functions Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
Must be able to travel throughout the assigned region (Georgia – Newnan, Columbus and Albany).
Must be able to work evenings and weekends when events and tastings are scheduled (typically Thursday – Sunday).
Actively represent and promote the alcoholic beverage portfolio at retailers, events, festivals, and bars to increase visibility and consumer engagement.
Maintain a professional appearance and demeanor.
Interact with customers to create excitement and inform them about the product's features, benefits, and unique selling points.
Organize and participate in tastings, product samplings, and giveaways to increase product trials.
Plan and coordinate events with the customer, Corporate Director of Alcohol Sales and Strategic Partnerships, and the local franchise. Include setup/breakdown of the event and maintenance of sampling materials.
Track and report on the effectiveness of events and promotional campaigns, providing insights and recommendations for future initiatives. Weekly status calls and coordination with the Corporate Director of Alcohol Sales and Strategic Partnerships.
Share brand-related content across social media platforms to create organic engagement and foster a positive image.
Provide feedback to the brand’s marketing and sales teams on consumer preferences, market trends, and competitor activity.
Assist in promoting sales through partnerships with bars, restaurants, and retail outlets.
Educate consumers on beer styles, brewing techniques, and the brand’s history.
Present a strong enthusiasm for beer and the beverage industry with knowledge of the local beer and beverage scene.
Competencies
Accuracy – Ability to perform work accurately and thoroughly.
Communication, Oral – Ability to communicate effectively using the spoken word.
Dependability – Consistent and predictable performance; responsible and dependable in fulfilling duties.
Energetic – Ability to work at a sustained pace and produce quality work.
Organized – Ability to follow a systematic method of performing tasks.
Outgoing personality and Excellent Communication Skills – Ability to engage and educate customers, build relationships, and represent the brand professionally. Comfortable interacting with the public and enthusiastic about the brand portfolio.
Safety Awareness – Ability to identify and correct conditions affecting employee safety.
Social Media Savvy – Experience using social media platforms to promote a brand and engage with consumers
Teamwork – Ability to work with others toward daily goals, sharing responsibility and rewards.
Working Under Pressure – Ability to complete tasks in stressful situations.
Other Duties and Responsibilities
Maintain a high level of ethical conduct while at work or at any off-site function during work hours or after hours while representing Buffalo Rock Company.
Commit to continuous self-improvement through Buffalo Rock training (web-based, in-house, or other). Complete assigned training curriculum.
Protect the company from damages, theft, or liabilities; ensure safety of employees, partners, customers, and company property.
Honor and follow through on business commitments. Embrace Buffalo Rock’s purpose and core values.
Live Buffalo Rock’s Core Values: Commit to serving communities; customer success; integrity; continuous improvement; care for each other; win the day.
Supervisory Responsibilities None
Work Environment Mix of indoor and outdoor depending on the event or customer location. Temperature conditions vary from extreme heat to extreme cold.
Physical Demands Refer to physical demands matrix in the original posting. Activities include standing, walking, sitting, reaching, speaking, and other listed tasks with varying frequency.
Required Education and Experience
Education
High School Diploma or GED: Required
Some College or Continued Education: Preferred
Experience
Previous experience in brand ambassadorship, sales, or hospitality: Preferred
Beverage or foodservice experience: Preferred
Brand or marketing experience: Preferred
Computer & Media Skills
Experience with Microsoft Office 365 (Outlook, Word, Excel, PowerPoint, SharePoint, Access, etc.): Required
Experience with social media platforms and scheduling programs (Instagram, Facebook, TikTok, etc.): Required
Certifications & Licenses
Valid driver license in state of residence with a good driving record: Required
Transportation
Must provide your own reliable transportation with required insurance: Required
Other Requirements
Must be at least 21 years of age to work with alcohol
Must have smartphone device
Affirmative Action / EEO Statement All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, genetic makeup, veteran status, or any other factor prohibited by applicable law.
Other Duties The company has reviewed this job description to ensure essential functions and basic duties are included. It is not intended to be an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the company reserves the right to change this job description and/or assign tasks as needed.
I have reviewed this job description, and I can perform the essential functions with or without reasonable accommodation.
Applicant/Employee-Partner _____________________________ Date ________________
Interviewer/Supervisor _____________________________ Date __________________
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Organization Name: Buffalo Rock Company
Website: https://www.buffalorock.com/careers/
Department: COR Customer Strategy, Marketing, & Brand Development
Reports to: Corporate Director of Alcohol Sales and Strategic Partnerships
Work Schedule: Flexible - Must be available on weekdays and weekends (up to 20 hours per week)
Job Type: Seasonal Part-Time
FLSA Status: Non-Exempt
Amount of Travel Required: 100%
Summary/Objective Buffalo Rock is an award-winning Pepsi and Keurig Dr Pepper bottler founded in Birmingham, AL more than 124 years ago. Buffalo Rock manages the best beverage portfolio in the country, which includes several beloved global and regional brands. As a Brand Ambassador, you will be the face of Buffalo Rock Company’s alcoholic beverage portfolio in various marketing and promotional activities. The primary responsibility will be to engage with consumers, promote a brand’s story, and encourage sales through events, tastings, and social media interactions. This role is ideal for someone who is passionate about beer and the beverage industry, and enjoys engaging with people in an energetic, fun environment.
The Alcohol Brand Ambassador will host promotional demos at bars/liquor, grocery, and convenience stores (approximately 4 hours each, including setup and breakdown). Ambassadors will also have the opportunity to work local events and festivals as available.
Essential Functions Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
Must be able to travel throughout the assigned region (Georgia – Newnan, Columbus and Albany).
Must be able to work evenings and weekends when events and tastings are scheduled (typically Thursday – Sunday).
Actively represent and promote the alcoholic beverage portfolio at retailers, events, festivals, and bars to increase visibility and consumer engagement.
Maintain a professional appearance and demeanor.
Interact with customers to create excitement and inform them about the product's features, benefits, and unique selling points.
Organize and participate in tastings, product samplings, and giveaways to increase product trials.
Plan and coordinate events with the customer, Corporate Director of Alcohol Sales and Strategic Partnerships, and the local franchise. Include setup/breakdown of the event and maintenance of sampling materials.
Track and report on the effectiveness of events and promotional campaigns, providing insights and recommendations for future initiatives. Weekly status calls and coordination with the Corporate Director of Alcohol Sales and Strategic Partnerships.
Share brand-related content across social media platforms to create organic engagement and foster a positive image.
Provide feedback to the brand’s marketing and sales teams on consumer preferences, market trends, and competitor activity.
Assist in promoting sales through partnerships with bars, restaurants, and retail outlets.
Educate consumers on beer styles, brewing techniques, and the brand’s history.
Present a strong enthusiasm for beer and the beverage industry with knowledge of the local beer and beverage scene.
Competencies
Accuracy – Ability to perform work accurately and thoroughly.
Communication, Oral – Ability to communicate effectively using the spoken word.
Dependability – Consistent and predictable performance; responsible and dependable in fulfilling duties.
Energetic – Ability to work at a sustained pace and produce quality work.
Organized – Ability to follow a systematic method of performing tasks.
Outgoing personality and Excellent Communication Skills – Ability to engage and educate customers, build relationships, and represent the brand professionally. Comfortable interacting with the public and enthusiastic about the brand portfolio.
Safety Awareness – Ability to identify and correct conditions affecting employee safety.
Social Media Savvy – Experience using social media platforms to promote a brand and engage with consumers
Teamwork – Ability to work with others toward daily goals, sharing responsibility and rewards.
Working Under Pressure – Ability to complete tasks in stressful situations.
Other Duties and Responsibilities
Maintain a high level of ethical conduct while at work or at any off-site function during work hours or after hours while representing Buffalo Rock Company.
Commit to continuous self-improvement through Buffalo Rock training (web-based, in-house, or other). Complete assigned training curriculum.
Protect the company from damages, theft, or liabilities; ensure safety of employees, partners, customers, and company property.
Honor and follow through on business commitments. Embrace Buffalo Rock’s purpose and core values.
Live Buffalo Rock’s Core Values: Commit to serving communities; customer success; integrity; continuous improvement; care for each other; win the day.
Supervisory Responsibilities None
Work Environment Mix of indoor and outdoor depending on the event or customer location. Temperature conditions vary from extreme heat to extreme cold.
Physical Demands Refer to physical demands matrix in the original posting. Activities include standing, walking, sitting, reaching, speaking, and other listed tasks with varying frequency.
Required Education and Experience
Education
High School Diploma or GED: Required
Some College or Continued Education: Preferred
Experience
Previous experience in brand ambassadorship, sales, or hospitality: Preferred
Beverage or foodservice experience: Preferred
Brand or marketing experience: Preferred
Computer & Media Skills
Experience with Microsoft Office 365 (Outlook, Word, Excel, PowerPoint, SharePoint, Access, etc.): Required
Experience with social media platforms and scheduling programs (Instagram, Facebook, TikTok, etc.): Required
Certifications & Licenses
Valid driver license in state of residence with a good driving record: Required
Transportation
Must provide your own reliable transportation with required insurance: Required
Other Requirements
Must be at least 21 years of age to work with alcohol
Must have smartphone device
Affirmative Action / EEO Statement All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, genetic makeup, veteran status, or any other factor prohibited by applicable law.
Other Duties The company has reviewed this job description to ensure essential functions and basic duties are included. It is not intended to be an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the company reserves the right to change this job description and/or assign tasks as needed.
I have reviewed this job description, and I can perform the essential functions with or without reasonable accommodation.
Applicant/Employee-Partner _____________________________ Date ________________
Interviewer/Supervisor _____________________________ Date __________________
#J-18808-Ljbffr