Overview
Job Brief: We’re looking for a Field Marketing Manager (USA) to join our growing Marketing team. In this role, you’ll plan and execute field events that generate and accelerate pipeline from key accounts and regions to drive revenue targets. As a Field Marketing Manager, you’ll partner closely with Campaign, Marketing, and Account teams on aligning field event plans with larger campaigns to drive engagement between key accounts and representatives. This role is ideal for someone who loves working cross-functionally to combine a detail-oriented event planning approach with an understanding of sales needs into a cohesive field marketing plan. This role will report to our Director, Industry Partners & Field Marketing and has the opportunity to sit out of any of our US offices or remotely within the US. We’re looking for someone to join us immediately. Responsibilities
Strategic Collaboration: Collaborate with sales leaders, sales, campaign, and partner teams to build the right marketing programs and activities to support the business needs and drive pipeline generation, acceleration, and critical account contact relationship building. Market Expertise: Develop a deep understanding of the Revenue business, acting as the primary Marketing contact for (Owners/General Contractors/Speciality Contractors) North America sales teams for key Field hosted engagements. Event Strategy & Execution: Create and execute high-quality personal experiences/events to drive engagement and generate business for our clients and key prospective clients in each of our target markets. Project Management: Effectively manage the end-to-end process for all campaigns from initial strategy planning, logistics, and communications to execution and post-event reporting and proactively manage follow-up for business opportunities. Brand Visibility: Ensure is the leader in our key markets – keep branding visible in front of key targets. Relationship Management: Build strategic relationships with our key accounts and target executives. Performance Tracking & Analysis: Develop quarterly OKRs in line with overall marketing goals. Track metrics weekly and report on marketing contributions to pipeline and acceleration. Analyze performance and make adjustments to plans. Requirements
Bachelor’s degree or equivalent work experience required. 5+ years of experience working in customer and lead nurturing relationship management experience in B2B technology environment. Strong project management skills, very organized, extremely detail-oriented, and able to prioritize and juggle/meet multiple deadlines. Exceptional communication writing and editorial skills; creative mindset. Excellent interpersonal skills and highly collaborative nature, with a proven track record of establishing credibility with key customers, prospects, business partners, sales, customer support, and product teams. Experience assisting in the successful organization and coordination of trade shows or market-facing events; ability to be effective working remotely while travelling. Analytic, pragmatic, and action-oriented, with a proven track record of being a creative, strategic, problem solver. Experience using a CRM platform, preferably Salesforce, and proficiency using the latest versions of Microsoft Office, Google Applications, event management software; user experience preferred. Ability to travel domestically (~30%) to field events and tradeshows.
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Job Brief: We’re looking for a Field Marketing Manager (USA) to join our growing Marketing team. In this role, you’ll plan and execute field events that generate and accelerate pipeline from key accounts and regions to drive revenue targets. As a Field Marketing Manager, you’ll partner closely with Campaign, Marketing, and Account teams on aligning field event plans with larger campaigns to drive engagement between key accounts and representatives. This role is ideal for someone who loves working cross-functionally to combine a detail-oriented event planning approach with an understanding of sales needs into a cohesive field marketing plan. This role will report to our Director, Industry Partners & Field Marketing and has the opportunity to sit out of any of our US offices or remotely within the US. We’re looking for someone to join us immediately. Responsibilities
Strategic Collaboration: Collaborate with sales leaders, sales, campaign, and partner teams to build the right marketing programs and activities to support the business needs and drive pipeline generation, acceleration, and critical account contact relationship building. Market Expertise: Develop a deep understanding of the Revenue business, acting as the primary Marketing contact for (Owners/General Contractors/Speciality Contractors) North America sales teams for key Field hosted engagements. Event Strategy & Execution: Create and execute high-quality personal experiences/events to drive engagement and generate business for our clients and key prospective clients in each of our target markets. Project Management: Effectively manage the end-to-end process for all campaigns from initial strategy planning, logistics, and communications to execution and post-event reporting and proactively manage follow-up for business opportunities. Brand Visibility: Ensure is the leader in our key markets – keep branding visible in front of key targets. Relationship Management: Build strategic relationships with our key accounts and target executives. Performance Tracking & Analysis: Develop quarterly OKRs in line with overall marketing goals. Track metrics weekly and report on marketing contributions to pipeline and acceleration. Analyze performance and make adjustments to plans. Requirements
Bachelor’s degree or equivalent work experience required. 5+ years of experience working in customer and lead nurturing relationship management experience in B2B technology environment. Strong project management skills, very organized, extremely detail-oriented, and able to prioritize and juggle/meet multiple deadlines. Exceptional communication writing and editorial skills; creative mindset. Excellent interpersonal skills and highly collaborative nature, with a proven track record of establishing credibility with key customers, prospects, business partners, sales, customer support, and product teams. Experience assisting in the successful organization and coordination of trade shows or market-facing events; ability to be effective working remotely while travelling. Analytic, pragmatic, and action-oriented, with a proven track record of being a creative, strategic, problem solver. Experience using a CRM platform, preferably Salesforce, and proficiency using the latest versions of Microsoft Office, Google Applications, event management software; user experience preferred. Ability to travel domestically (~30%) to field events and tradeshows.
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