b2b / Enterprise Marketing Manager 100% Remote
Vori Health, Nashville, Tennessee, United States, 37247
Overview
Vori Health is an award-winning, nationwide, virtual-first, musculoskeletal medical practice focused on evidence-based care that treats the whole person. Using a unique care model to help patients find the best path forward, Vori Health connects patients to a trained care team that includes a nonoperative physical medicine physician, a health coach navigator, and a physical therapist who manage the initial patient assessment and then work to coordinate all aspects of care. We are on a mission to empower humanity to lead a healthier life. Responsibilities
The Manager, B2B / Enterprise Marketing will own demand generation and sales enablement for Vori Healths employer, health plan, consultant, and channel partner audiences. This role partners closely with Sales to drive pipeline growth, improve sales effectiveness, and scale repeatable B2B marketing programs. This is a hands-on, strategic IC role with ownership of B2B marketing performance. Essential Functions: Demand Generation & Pipeline Growth Own and execute B2B demand generation strategy aligned to revenue goals Plan and manage campaigns across events, paid media, digital marketing, ABM, and email Own event management, coordinating event planning and prep in collaboration with sales team. Own sponsorships, swag, speaking, exhibiting, booth, outreach and follow-up, collateral, etc. Develop targeted campaigns by buyer persona (employers, plans, consultants) Partner with Sales to define MQL criteria and pipeline targets Sales Enablement Own creation and evolution of sales enablement assets (pitch decks, one-pagers, case studies, leave-behinds) Collaborate with sales operations role to ensure the growth team has the right content for each stage of the buyer journey Support RFPs and large enterprise deals with marketing inputs Messaging & Positioning Translate core Vori Health messaging into B2B-specific narratives Develop persona-based messaging and value propositions Maintain consistency across campaigns and assets Optimize Vori messaging based on market feedback Measurement & Optimization Track and report on campaign performance, MQLs, pipeline influence, and ROI Continuously optimize campaigns based on performance data Working relationships and tools Work cross functional with teams such as Sales, Operations, Marketing and external partners. Utilization of support tools such as Salesforce (reporting and dashboards), Ad platforms (e.g., LinkedIn, Meta, Google), Event platforms, Marketing automation (Hubspot, Marketo), and Campaign reporting dashboards Supervisory & Additional Leadership Responsibilities N/A Perform other projects and duties as assigned Qualifications
Note: The following is kept as plain text where appropriate to comply with formatting rules. Required: 3–5+ years B2B marketing experience, preferably in healthcare, SaaS, or B2B2C Proven experience driving pipeline through demand gen Strong sales partnership and enablement background Experience with Salesforce and B2B marketing analytics Comfortable operating in a fast-paced, scaling environment Nice-to-Haves: Strategic and execution-oriented – able to think at the enterprise level while driving day-to-day results Strong cross-functional collaborator – builds trust and momentum with Sales, Product, and Revenue teams Data-informed decision maker – uses insights and performance metrics to guide priorities and optimize impact Clear, compelling communicator – translates complex ideas into messaging that resonates with enterprise audiences Adaptable and comfortable with ambiguity – thrives in fast-moving environments with evolving priorities Work Authorization / Security Clearance
Authorized or able to provide required documents to work in United States or Canada. Physical Requirements / Work Environment
Remote work environment. While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, reach, stoop, kneel, and use hands and fingers to operate a computer, telephone, and keyboard. Specific vision abilities required by this job include close vision requirements due to computer work. Company Benefits
At Vori Health, we believe in fostering a supportive and rewarding work environment for our team members. We offer a comprehensive benefits package designed to support your overall well-being, growth, and work-life balance: Competitive Salary & Equity: We offer competitive pay based on experience and the value you bring to the team. Equity Options: As part of our commitment to long-term success, we offer equity options, giving you the opportunity to share in the growth of the company. Health & Wellness: Our health benefits include medical, dental, and vision coverage to keep you and your family healthy. We also offer wellness programs and mental health resources to help you thrive both personally and professionally. Retirement Plans: We provide a 401(k) plan and Roth options to help you plan for the future and enjoy peace of mind. Paid Time Off (PTO): Enjoy generous paid time off, including vacation days, holidays, and sick leave, to recharge and maintain a healthy work-life balance. Fully Remote Work: Work from your home or private office location! We offer a flexible, fully remote work environment that allows you to manage your workspace in a way that best suits your lifestyle. Professional Development: We encourage continuous learning and growth with access to training, workshops, and Professional Development stipend for further education. Parental Leave: We offer paid parental leave to support team members through important life moments, whether you're welcoming a child or expanding your family. Employee Assistance Program (EAP): Access confidential counseling and support for personal or work-related challenges to maintain your well-being along with additional employee assistance programs. EEO Statement
Vori Health is an Equal Opportunity Employer. We are committed to a work environment that supports, inspires and respects all individuals without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship or other protected characteristics.
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Vori Health is an award-winning, nationwide, virtual-first, musculoskeletal medical practice focused on evidence-based care that treats the whole person. Using a unique care model to help patients find the best path forward, Vori Health connects patients to a trained care team that includes a nonoperative physical medicine physician, a health coach navigator, and a physical therapist who manage the initial patient assessment and then work to coordinate all aspects of care. We are on a mission to empower humanity to lead a healthier life. Responsibilities
The Manager, B2B / Enterprise Marketing will own demand generation and sales enablement for Vori Healths employer, health plan, consultant, and channel partner audiences. This role partners closely with Sales to drive pipeline growth, improve sales effectiveness, and scale repeatable B2B marketing programs. This is a hands-on, strategic IC role with ownership of B2B marketing performance. Essential Functions: Demand Generation & Pipeline Growth Own and execute B2B demand generation strategy aligned to revenue goals Plan and manage campaigns across events, paid media, digital marketing, ABM, and email Own event management, coordinating event planning and prep in collaboration with sales team. Own sponsorships, swag, speaking, exhibiting, booth, outreach and follow-up, collateral, etc. Develop targeted campaigns by buyer persona (employers, plans, consultants) Partner with Sales to define MQL criteria and pipeline targets Sales Enablement Own creation and evolution of sales enablement assets (pitch decks, one-pagers, case studies, leave-behinds) Collaborate with sales operations role to ensure the growth team has the right content for each stage of the buyer journey Support RFPs and large enterprise deals with marketing inputs Messaging & Positioning Translate core Vori Health messaging into B2B-specific narratives Develop persona-based messaging and value propositions Maintain consistency across campaigns and assets Optimize Vori messaging based on market feedback Measurement & Optimization Track and report on campaign performance, MQLs, pipeline influence, and ROI Continuously optimize campaigns based on performance data Working relationships and tools Work cross functional with teams such as Sales, Operations, Marketing and external partners. Utilization of support tools such as Salesforce (reporting and dashboards), Ad platforms (e.g., LinkedIn, Meta, Google), Event platforms, Marketing automation (Hubspot, Marketo), and Campaign reporting dashboards Supervisory & Additional Leadership Responsibilities N/A Perform other projects and duties as assigned Qualifications
Note: The following is kept as plain text where appropriate to comply with formatting rules. Required: 3–5+ years B2B marketing experience, preferably in healthcare, SaaS, or B2B2C Proven experience driving pipeline through demand gen Strong sales partnership and enablement background Experience with Salesforce and B2B marketing analytics Comfortable operating in a fast-paced, scaling environment Nice-to-Haves: Strategic and execution-oriented – able to think at the enterprise level while driving day-to-day results Strong cross-functional collaborator – builds trust and momentum with Sales, Product, and Revenue teams Data-informed decision maker – uses insights and performance metrics to guide priorities and optimize impact Clear, compelling communicator – translates complex ideas into messaging that resonates with enterprise audiences Adaptable and comfortable with ambiguity – thrives in fast-moving environments with evolving priorities Work Authorization / Security Clearance
Authorized or able to provide required documents to work in United States or Canada. Physical Requirements / Work Environment
Remote work environment. While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, reach, stoop, kneel, and use hands and fingers to operate a computer, telephone, and keyboard. Specific vision abilities required by this job include close vision requirements due to computer work. Company Benefits
At Vori Health, we believe in fostering a supportive and rewarding work environment for our team members. We offer a comprehensive benefits package designed to support your overall well-being, growth, and work-life balance: Competitive Salary & Equity: We offer competitive pay based on experience and the value you bring to the team. Equity Options: As part of our commitment to long-term success, we offer equity options, giving you the opportunity to share in the growth of the company. Health & Wellness: Our health benefits include medical, dental, and vision coverage to keep you and your family healthy. We also offer wellness programs and mental health resources to help you thrive both personally and professionally. Retirement Plans: We provide a 401(k) plan and Roth options to help you plan for the future and enjoy peace of mind. Paid Time Off (PTO): Enjoy generous paid time off, including vacation days, holidays, and sick leave, to recharge and maintain a healthy work-life balance. Fully Remote Work: Work from your home or private office location! We offer a flexible, fully remote work environment that allows you to manage your workspace in a way that best suits your lifestyle. Professional Development: We encourage continuous learning and growth with access to training, workshops, and Professional Development stipend for further education. Parental Leave: We offer paid parental leave to support team members through important life moments, whether you're welcoming a child or expanding your family. Employee Assistance Program (EAP): Access confidential counseling and support for personal or work-related challenges to maintain your well-being along with additional employee assistance programs. EEO Statement
Vori Health is an Equal Opportunity Employer. We are committed to a work environment that supports, inspires and respects all individuals without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship or other protected characteristics.
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