Overview
A New York–based integrated advertising agency is looking for a Media Planner to help design and manage cross-channel campaigns for major entertainment, culture, tourism, and live event brands. This role partners closely with the paid media team and reports to the Head of Paid Media.
Location:
NYC (hybrid preferred, open to remote talent for freelance only)
Rate:
$28-33 per hour ($55-70k if offered full-time + benefits)
Type:
Temp-to-perm position
Responsibilities
Build and execute media plans spanning digital video, display, print, out-of-home (OOH), and email channels.
Track day-to-day delivery and performance of online campaigns, making adjustments to improve outcomes.
Develop and send RFPs to media partners; review and compare proposals, and support rate and placement negotiations.
Contribute to client-facing decks, including media recommendations, rationale, and performance readouts.
Leverage campaign management platforms, Google Analytics, and verification tools to interpret data and refine strategy.
Set up and maintain insertion orders and ensure all campaign details are accurate and current.
Maintain and distribute updated creative specifications to internal teams and external partners.
Arrange and coordinate meetings with vendors and manage related logistics.
Regularly research new media opportunities, tools, and approaches relevant to media planning.
Qualifications
Approximately 2–3 years of experience in advertising, marketing, communications, media planning/buying, or a similar discipline.
Direct, hands-on experience using CM360 Google Campaign Manager and DV360 (required).
Strong written and verbal communication abilities, including comfort presenting information to stakeholders.
Solid working knowledge of Microsoft PowerPoint, Excel, Word, Outlook, and general Office tools.
Proven ability to take ownership of tasks, lead pieces of work, and collaborate effectively with cross-functional teams.
Resourceful, proactive, and comfortable working under deadlines in a high-activity environment.
Highly organized with a focus on accuracy, consistency, and follow-through.
Authentic enthusiasm for advertising and a real interest in theatre, arts, cultural institutions, travel, and tourism.
Skilled at juggling multiple campaigns and priorities simultaneously without sacrificing quality.
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Location:
NYC (hybrid preferred, open to remote talent for freelance only)
Rate:
$28-33 per hour ($55-70k if offered full-time + benefits)
Type:
Temp-to-perm position
Responsibilities
Build and execute media plans spanning digital video, display, print, out-of-home (OOH), and email channels.
Track day-to-day delivery and performance of online campaigns, making adjustments to improve outcomes.
Develop and send RFPs to media partners; review and compare proposals, and support rate and placement negotiations.
Contribute to client-facing decks, including media recommendations, rationale, and performance readouts.
Leverage campaign management platforms, Google Analytics, and verification tools to interpret data and refine strategy.
Set up and maintain insertion orders and ensure all campaign details are accurate and current.
Maintain and distribute updated creative specifications to internal teams and external partners.
Arrange and coordinate meetings with vendors and manage related logistics.
Regularly research new media opportunities, tools, and approaches relevant to media planning.
Qualifications
Approximately 2–3 years of experience in advertising, marketing, communications, media planning/buying, or a similar discipline.
Direct, hands-on experience using CM360 Google Campaign Manager and DV360 (required).
Strong written and verbal communication abilities, including comfort presenting information to stakeholders.
Solid working knowledge of Microsoft PowerPoint, Excel, Word, Outlook, and general Office tools.
Proven ability to take ownership of tasks, lead pieces of work, and collaborate effectively with cross-functional teams.
Resourceful, proactive, and comfortable working under deadlines in a high-activity environment.
Highly organized with a focus on accuracy, consistency, and follow-through.
Authentic enthusiasm for advertising and a real interest in theatre, arts, cultural institutions, travel, and tourism.
Skilled at juggling multiple campaigns and priorities simultaneously without sacrificing quality.
#J-18808-Ljbffr