Social Media Manager, Hearthstone (Contract) | Irvine, CA
Activision, Irvine, California, United States, 92713
Overview
Team Name:
Blizzard Social Media – Hearthstone (Contract) | Irvine, CA
Job Title:
Social Media Manager, Hearthstone (Contract)
Reporting To:
Product Marketing Manager, Hearthstone
Duration:
6 months
Start Date:
Immediate preferred
Location:
Irvine, CA (Hybrid)
This is a contingent worker position and will be staffed through Volt, a staffing and workforce management company.
Your Mission Blizzard Entertainment is looking for a
Social Media Manager
to guide Hearthstone’s global social presence through thoughtful coordination, cross functional integration, and stakeholder management. This role plays a critical role in bringing our brand to life for our players, aligning internal stakeholders around best in class social activations tied to brand and product campaigns, partnering closely with community and influencer teams to ensure strategic continuity and franchise integration.
Key Responsibilities
Be a Hearthstone Expert:
Liaise with other departments to support content releases. Partner with internal stakeholders to align on brand, product, and campaign priorities that inform social media planning to blend the stories of each expansion to life whilst helping support commercial objectives.
Global Channel Ownership:
Oversee the operation of our social channels, driving Hearthstone’s social strategy across X, Bluesky, Instagram, YouTube, TikTok, Facebook, and Twitch.
Develop and Execute Social Engagement Strategies:
Craft and implement effective, measurable social strategies and tactics for Hearthstone, guiding players through pre-launch, launch, and post-launch phases. Your work will directly influence the game's visibility and engagement across diverse audiences.
Player Interaction:
Monitor social sentiment on game posts and manage real-time responses with players to boost engagement.
Brand Guardian on Social Platforms:
Ensure social media programming reflects the Hearthstone brand voice, franchise goals, and campaign timelines.
Analytical Focus:
Leverage analytics tools to measure campaign performance, identify opportunities, and inform future strategies.
Stay Trend and Culturally-Savvy:
Maintain visibility and understanding of new and ongoing trends and platforms within the social environment. Your insights will keep Hearthstone at the forefront of industry trends and best practices.
Cross Functional Collaboration:
Partner with cross-functional teams to gather timely inputs that support content planning and campaign activations bringing expert strategic insight to real time decision making. Provide social media input in marketing project and expansion retrospectives.
Requirements
Blizzard and Category Knowledge:
Keen understanding of Trading Card Games as well as product knowledge of Hearthstone and Warcraft.
Experience:
8+ years' experience in Social Media Management, demonstrating measurable impact.
Project Management:
Proven ability to manage multiple projects simultaneously, with strategic and creative thinking.
Communication Skills:
Experience working with developers and communicating complex concepts in a player-friendly manner.
Detail-Oriented:
Ability to prioritize and re-prioritize tasks under shifting requirements and deadlines.
Team Player:
Strong ability to balance and blend the needs of various departments and team members into effective strategies.
Organizational Skills:
Excellent time-management and organizational skills.
Communication:
Exceptional written and verbal communication skills.
Critical Thinking:
Strong critical thinking skills and the ability to communicate challenges with clarity and a focus on resolution.
Passion for Gaming:
A passion for gaming on PC and mobile.
Industry Knowledge:
Awareness of mobile gaming behavioral trends and familiarity with Sprinklr, Tableau and project management tools such as Monday.com.
Additional Information Including a cover letter with your application is strongly encouraged, highlighting your familiarity with Hearthstone, why you are interested in working at Blizzard, and relevant knowledge/experience within the gaming industry and working with content creators/influencers.
Your Platform Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®; Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft, is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.
Our World Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!
We aim to foster an inclusive environment where everyone can thrive. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered.
The videogame industry and therefore our business is fast-paced and will continue to evolve. Duties and responsibilities may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.
We are committed to diversity and encourage applicants from under-represented groups. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.
Rewards
Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, life and AD&D insurance, disability insurance;
401(k) with Company match, tuition reimbursement, charitable donation matching;
Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
Mental health & wellbeing programs, fitness programs, free and discounted games, and other voluntary benefit programs;
Relocation assistance if required to move geographic locations for the job.
Eligibility to participate in these benefits may vary for part-time and temporary full-time employees and interns. For more information, please refer to the benefits resources of the company.
In the U.S., the standard base pay range for this role is $72,720.00 - $134,460.00 annually. Specific range will depend on factors including experience and location. Incentive compensation may apply and is not guaranteed.
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Blizzard Social Media – Hearthstone (Contract) | Irvine, CA
Job Title:
Social Media Manager, Hearthstone (Contract)
Reporting To:
Product Marketing Manager, Hearthstone
Duration:
6 months
Start Date:
Immediate preferred
Location:
Irvine, CA (Hybrid)
This is a contingent worker position and will be staffed through Volt, a staffing and workforce management company.
Your Mission Blizzard Entertainment is looking for a
Social Media Manager
to guide Hearthstone’s global social presence through thoughtful coordination, cross functional integration, and stakeholder management. This role plays a critical role in bringing our brand to life for our players, aligning internal stakeholders around best in class social activations tied to brand and product campaigns, partnering closely with community and influencer teams to ensure strategic continuity and franchise integration.
Key Responsibilities
Be a Hearthstone Expert:
Liaise with other departments to support content releases. Partner with internal stakeholders to align on brand, product, and campaign priorities that inform social media planning to blend the stories of each expansion to life whilst helping support commercial objectives.
Global Channel Ownership:
Oversee the operation of our social channels, driving Hearthstone’s social strategy across X, Bluesky, Instagram, YouTube, TikTok, Facebook, and Twitch.
Develop and Execute Social Engagement Strategies:
Craft and implement effective, measurable social strategies and tactics for Hearthstone, guiding players through pre-launch, launch, and post-launch phases. Your work will directly influence the game's visibility and engagement across diverse audiences.
Player Interaction:
Monitor social sentiment on game posts and manage real-time responses with players to boost engagement.
Brand Guardian on Social Platforms:
Ensure social media programming reflects the Hearthstone brand voice, franchise goals, and campaign timelines.
Analytical Focus:
Leverage analytics tools to measure campaign performance, identify opportunities, and inform future strategies.
Stay Trend and Culturally-Savvy:
Maintain visibility and understanding of new and ongoing trends and platforms within the social environment. Your insights will keep Hearthstone at the forefront of industry trends and best practices.
Cross Functional Collaboration:
Partner with cross-functional teams to gather timely inputs that support content planning and campaign activations bringing expert strategic insight to real time decision making. Provide social media input in marketing project and expansion retrospectives.
Requirements
Blizzard and Category Knowledge:
Keen understanding of Trading Card Games as well as product knowledge of Hearthstone and Warcraft.
Experience:
8+ years' experience in Social Media Management, demonstrating measurable impact.
Project Management:
Proven ability to manage multiple projects simultaneously, with strategic and creative thinking.
Communication Skills:
Experience working with developers and communicating complex concepts in a player-friendly manner.
Detail-Oriented:
Ability to prioritize and re-prioritize tasks under shifting requirements and deadlines.
Team Player:
Strong ability to balance and blend the needs of various departments and team members into effective strategies.
Organizational Skills:
Excellent time-management and organizational skills.
Communication:
Exceptional written and verbal communication skills.
Critical Thinking:
Strong critical thinking skills and the ability to communicate challenges with clarity and a focus on resolution.
Passion for Gaming:
A passion for gaming on PC and mobile.
Industry Knowledge:
Awareness of mobile gaming behavioral trends and familiarity with Sprinklr, Tableau and project management tools such as Monday.com.
Additional Information Including a cover letter with your application is strongly encouraged, highlighting your familiarity with Hearthstone, why you are interested in working at Blizzard, and relevant knowledge/experience within the gaming industry and working with content creators/influencers.
Your Platform Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®; Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft, is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.
Our World Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!
We aim to foster an inclusive environment where everyone can thrive. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered.
The videogame industry and therefore our business is fast-paced and will continue to evolve. Duties and responsibilities may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.
We are committed to diversity and encourage applicants from under-represented groups. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.
Rewards
Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, life and AD&D insurance, disability insurance;
401(k) with Company match, tuition reimbursement, charitable donation matching;
Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
Mental health & wellbeing programs, fitness programs, free and discounted games, and other voluntary benefit programs;
Relocation assistance if required to move geographic locations for the job.
Eligibility to participate in these benefits may vary for part-time and temporary full-time employees and interns. For more information, please refer to the benefits resources of the company.
In the U.S., the standard base pay range for this role is $72,720.00 - $134,460.00 annually. Specific range will depend on factors including experience and location. Incentive compensation may apply and is not guaranteed.
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