Performance Marketing Manager, LoopNet
CoStar Group, Inc., Richmond, Virginia, United States, 23214
Overview
Performance Marketing Manager, LoopNet — Richmond, VA (in office, Monday–Friday). This senior role leads the optimization of auction marketing programs, leveraging an unparalleled audience, rich datasets, and advanced marketing technology. You will connect data, audience insights, and automation into a cohesive strategy that drives auction outcomes with autonomy and measurable impact. Key Responsibilities
Define and execute a performance marketing vision for auctions, leveraging audience insights, data, and technology. Continuously optimize campaigns to maximize ROI and auction listing effectiveness. Inform and implement advanced tactics including automated communications and triggered campaigns. Build scalable processes for campaign delivery and optimization across multiple channels. Use our extensive data to inform targeting, bidding strategies, and personalization. Conduct rigorous testing and performance analysis to identify growth and optimization opportunities. Work closely with leadership while operating with autonomy to push initiatives forward. Partner with marketing stakeholders, product managers, and data analytics to ensure alignment and innovation. Basic Qualifications
Bachelor’s degree required from an accredited in-person college/university. Track record of commitment to prior employers. 5+ years of experience in performance marketing, ideally in a marketplace environment. Deep technical knowledge of marketing automation, programmatic buying, and personalization. Proven ability to manage large-scale campaigns and budgets with a focus on measurable results. Excellent analytical skills and experience with data-driven decision-making. Preferred Qualifications
Track record of defining and executing long-term performance strategies. Experience in marketplace dynamics, auction marketing, or listing optimization at scale. Expertise in marketing tech stacks, automation platforms, and personalization engines. Skilled in synthesizing large datasets into actionable insights; familiarity with attribution modeling and predictive analytics. Comfortable driving transformation in evolving programs and implementing scalable processes. Ability to present insights and recommendations to senior leadership. What’s In It For You?
If you are a driven professional looking for a high-growth, high-reward career, CoStar Group offers the ideal opportunity. Be part of a best-in-class company with strong year-over-year growth that invests in your success. Enjoy a rewarding atmosphere where you can learn, excel, and grow. When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training and tuition reimbursement. Benefits
Our benefits package includes comprehensive healthcare coverage (Medical / Vision / Dental / Prescription Drug), life and other insurance, mental health counseling, commuter and parking benefits, 401(k) with company match, employee stock purchase plan, paid time off, tuition reimbursement, on-site fitness center or reimbursement, access to Diversity, Equity, & Inclusion Employee Resource Groups, and wellness perks. Sponsorship and Eligibility
We welcome all qualified candidates who are eligible to work full-time in the United States. CoStar Group is not able to provide visa sponsorship for this position. Equal Employment Opportunity
CoStar Group is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or citizenship. We comply with applicable employment laws regarding immigration status. If you require a reasonable accommodation during the application process, contact recruiting@costargroup.com or 1-855-840-1715.
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Performance Marketing Manager, LoopNet — Richmond, VA (in office, Monday–Friday). This senior role leads the optimization of auction marketing programs, leveraging an unparalleled audience, rich datasets, and advanced marketing technology. You will connect data, audience insights, and automation into a cohesive strategy that drives auction outcomes with autonomy and measurable impact. Key Responsibilities
Define and execute a performance marketing vision for auctions, leveraging audience insights, data, and technology. Continuously optimize campaigns to maximize ROI and auction listing effectiveness. Inform and implement advanced tactics including automated communications and triggered campaigns. Build scalable processes for campaign delivery and optimization across multiple channels. Use our extensive data to inform targeting, bidding strategies, and personalization. Conduct rigorous testing and performance analysis to identify growth and optimization opportunities. Work closely with leadership while operating with autonomy to push initiatives forward. Partner with marketing stakeholders, product managers, and data analytics to ensure alignment and innovation. Basic Qualifications
Bachelor’s degree required from an accredited in-person college/university. Track record of commitment to prior employers. 5+ years of experience in performance marketing, ideally in a marketplace environment. Deep technical knowledge of marketing automation, programmatic buying, and personalization. Proven ability to manage large-scale campaigns and budgets with a focus on measurable results. Excellent analytical skills and experience with data-driven decision-making. Preferred Qualifications
Track record of defining and executing long-term performance strategies. Experience in marketplace dynamics, auction marketing, or listing optimization at scale. Expertise in marketing tech stacks, automation platforms, and personalization engines. Skilled in synthesizing large datasets into actionable insights; familiarity with attribution modeling and predictive analytics. Comfortable driving transformation in evolving programs and implementing scalable processes. Ability to present insights and recommendations to senior leadership. What’s In It For You?
If you are a driven professional looking for a high-growth, high-reward career, CoStar Group offers the ideal opportunity. Be part of a best-in-class company with strong year-over-year growth that invests in your success. Enjoy a rewarding atmosphere where you can learn, excel, and grow. When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training and tuition reimbursement. Benefits
Our benefits package includes comprehensive healthcare coverage (Medical / Vision / Dental / Prescription Drug), life and other insurance, mental health counseling, commuter and parking benefits, 401(k) with company match, employee stock purchase plan, paid time off, tuition reimbursement, on-site fitness center or reimbursement, access to Diversity, Equity, & Inclusion Employee Resource Groups, and wellness perks. Sponsorship and Eligibility
We welcome all qualified candidates who are eligible to work full-time in the United States. CoStar Group is not able to provide visa sponsorship for this position. Equal Employment Opportunity
CoStar Group is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or citizenship. We comply with applicable employment laws regarding immigration status. If you require a reasonable accommodation during the application process, contact recruiting@costargroup.com or 1-855-840-1715.
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