Marketing Manager, Virginia Film Festival & Virginia Theatre Festival
The Rector & Visitors of the University of Virginia, Charlottesville, Virginia, United States, 22904
Overview
The Virginia Film Festival (VAFF) and Virginia Theatre Festival (VTF) seek a full-time Marketing Manager. The position shapes and executes the marketing and promotional strategy for both Festivals. The role will help conceptualize, pitch, and create promotional content across social media, e-newsletters, and websites, and lead advertising, targeted marketing, and PR campaigns. It will involve working with leadership to maximize marketing and communications to strengthen relationships with sponsors and partners, and to advance community outreach and engagement. The position reports to the VAFF/VTF Managing Director. Now in its 39th year, the
Virginia Film Festival
is widely recognized as a leading regional festival in America and is known for encouraging audiences to explore important issues beyond the screen. The
Virginia Theatre Festival , UVA’s professional summer theatre for over 50 years, presents an annual summer festival of musicals, classic works, and new plays for Charlottesville, Albemarle, and UVA communities. Job Responsibilities
Work with leadership to create a mission-driven, creative, welcoming, and consistent brand strategy across all marketing and communications streams. Create and curate content across a variety of platforms to increase engagement, attendance, and brand recognition. Collaborate with leadership and fundraising staff to connect marketing and communications strategies to fundraising, donor engagement, sponsorships, partnerships, and community outreach. Forge and maintain strong relationships with partners across UVA and Charlottesville-area groups, individuals, and businesses. Oversee local and non-local media and community engagement partnerships. Lead and oversee all advertising campaigns (print, web, radio, TV) including reserving ad space, copy/script writing, project management, graphic design, submission, ROI analysis, and archiving. Manage social media and email marketing campaigns, content, and calendar. Create social media and marketing content, including video and photo editing, graphic design, and copywriting. Help write, edit, and distribute press releases and media alerts. Assist in organizing and scheduling press conferences, photo shoots, live remotes, and interviews. Support media relations, credentials, and other PR needs. Maintain up-to-date, accurate, and user-friendly websites and web presence. Support the production of branded event signage/displays, pre-event video content, and more. Oversee ticket buyer and patron communications and audience surveys. Research, write, and proof copy for event blurbs, artist bios, and other promotional copy. Represent Festivals at events, fairs, community events, and other promotional opportunities. Monitor ticket sales, attendance, and survey data and produce post-season impact reports. Supervise seasonal marketing support staff and UVA student interns. Required
Bachelor's degree in marketing, arts administration, or a related field. At least three years of relevant experience. Strong skills in social media and email marketing; an eye for good design and aesthetics is a plus. Exceptional attention to detail, time management, communications, and organizational skills. Ability to solve problems and manage competing priorities effectively. Willingness to work evenings and weekends for events. Ability to work independently and within a team environment. Preferred
Self-starter with a positive attitude and excellent work ethic. Working knowledge of Canva, Adobe Creative Suite, WordPress, and other design and photo/video editing tools. Experience promoting arts and cultural events and creating engaging promotional content and campaigns. Experience in community engagement and partnership building. Proficient knowledge of Outlook, Excel, shared calendaring, and other collaborative apps. Knowledge of UVA and local communities and the broader arts and cultural scene. Passion for the arts, particularly theatre and film. About the Position
The anticipated start date is April 2026. This position is in-person, located in Charlottesville, VA. This is an exempt-level, benefited position. The role will not sponsor immigration applications now or in the future. This is a restricted position dependent on project need, funding availability, and performance. Anticipated Hiring Range: $55,000–$65,000, commensurate with education and experience. This is primarily a sedentary role involving extensive use of desktop computers and occasional travel to attend meetings and programs. About UVA and the Community
To learn more about UVA and the Charlottesville area, visit UVA Life and Embark CVA. Application Timeline
This position will remain open until filled. Review of applicants will begin February 9, 2026. How to Apply
Applicants not employed at UVA should apply through the UVA job board; current employees should search and apply for jobs on the UVA Internal Careers website and complete an application. Please provide the following documents: Resume Cover Letter Upload all materials into the resume submission field. You may submit multiple documents or combine them into one PDF. Applications without all required documents will not receive full consideration. Reference Check Process
Reference checks will be conducted by UVA's third-party partner, SkillSurvey, during the final phase of the interview. Five references will be requested, with at least three responses required. The University will perform background checks on all new hires prior to employment. Contact
For questions about the application process, please contact Michele Jarman, Academic Recruiter. The University of Virginia is an equal opportunity employer. All interested persons are encouraged to apply, including veterans and individuals with disabilities. Learn more about UVA's commitment to non-discrimination and equal opportunity employment.
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The Virginia Film Festival (VAFF) and Virginia Theatre Festival (VTF) seek a full-time Marketing Manager. The position shapes and executes the marketing and promotional strategy for both Festivals. The role will help conceptualize, pitch, and create promotional content across social media, e-newsletters, and websites, and lead advertising, targeted marketing, and PR campaigns. It will involve working with leadership to maximize marketing and communications to strengthen relationships with sponsors and partners, and to advance community outreach and engagement. The position reports to the VAFF/VTF Managing Director. Now in its 39th year, the
Virginia Film Festival
is widely recognized as a leading regional festival in America and is known for encouraging audiences to explore important issues beyond the screen. The
Virginia Theatre Festival , UVA’s professional summer theatre for over 50 years, presents an annual summer festival of musicals, classic works, and new plays for Charlottesville, Albemarle, and UVA communities. Job Responsibilities
Work with leadership to create a mission-driven, creative, welcoming, and consistent brand strategy across all marketing and communications streams. Create and curate content across a variety of platforms to increase engagement, attendance, and brand recognition. Collaborate with leadership and fundraising staff to connect marketing and communications strategies to fundraising, donor engagement, sponsorships, partnerships, and community outreach. Forge and maintain strong relationships with partners across UVA and Charlottesville-area groups, individuals, and businesses. Oversee local and non-local media and community engagement partnerships. Lead and oversee all advertising campaigns (print, web, radio, TV) including reserving ad space, copy/script writing, project management, graphic design, submission, ROI analysis, and archiving. Manage social media and email marketing campaigns, content, and calendar. Create social media and marketing content, including video and photo editing, graphic design, and copywriting. Help write, edit, and distribute press releases and media alerts. Assist in organizing and scheduling press conferences, photo shoots, live remotes, and interviews. Support media relations, credentials, and other PR needs. Maintain up-to-date, accurate, and user-friendly websites and web presence. Support the production of branded event signage/displays, pre-event video content, and more. Oversee ticket buyer and patron communications and audience surveys. Research, write, and proof copy for event blurbs, artist bios, and other promotional copy. Represent Festivals at events, fairs, community events, and other promotional opportunities. Monitor ticket sales, attendance, and survey data and produce post-season impact reports. Supervise seasonal marketing support staff and UVA student interns. Required
Bachelor's degree in marketing, arts administration, or a related field. At least three years of relevant experience. Strong skills in social media and email marketing; an eye for good design and aesthetics is a plus. Exceptional attention to detail, time management, communications, and organizational skills. Ability to solve problems and manage competing priorities effectively. Willingness to work evenings and weekends for events. Ability to work independently and within a team environment. Preferred
Self-starter with a positive attitude and excellent work ethic. Working knowledge of Canva, Adobe Creative Suite, WordPress, and other design and photo/video editing tools. Experience promoting arts and cultural events and creating engaging promotional content and campaigns. Experience in community engagement and partnership building. Proficient knowledge of Outlook, Excel, shared calendaring, and other collaborative apps. Knowledge of UVA and local communities and the broader arts and cultural scene. Passion for the arts, particularly theatre and film. About the Position
The anticipated start date is April 2026. This position is in-person, located in Charlottesville, VA. This is an exempt-level, benefited position. The role will not sponsor immigration applications now or in the future. This is a restricted position dependent on project need, funding availability, and performance. Anticipated Hiring Range: $55,000–$65,000, commensurate with education and experience. This is primarily a sedentary role involving extensive use of desktop computers and occasional travel to attend meetings and programs. About UVA and the Community
To learn more about UVA and the Charlottesville area, visit UVA Life and Embark CVA. Application Timeline
This position will remain open until filled. Review of applicants will begin February 9, 2026. How to Apply
Applicants not employed at UVA should apply through the UVA job board; current employees should search and apply for jobs on the UVA Internal Careers website and complete an application. Please provide the following documents: Resume Cover Letter Upload all materials into the resume submission field. You may submit multiple documents or combine them into one PDF. Applications without all required documents will not receive full consideration. Reference Check Process
Reference checks will be conducted by UVA's third-party partner, SkillSurvey, during the final phase of the interview. Five references will be requested, with at least three responses required. The University will perform background checks on all new hires prior to employment. Contact
For questions about the application process, please contact Michele Jarman, Academic Recruiter. The University of Virginia is an equal opportunity employer. All interested persons are encouraged to apply, including veterans and individuals with disabilities. Learn more about UVA's commitment to non-discrimination and equal opportunity employment.
#J-18808-Ljbffr