Overview
WROC-TV Channel 8 is the CBS affiliate serving Rochester, New York, delivering outstanding local news, weather, and sports coverage to the community. We are dedicated to supporting local businesses through results-driven marketing solutions that foster economic growth and success. As Rochester's official broadcast station for the Buffalo Bills and the PGA Championship at Oak Hill Country Club, our station is deeply connected to the community it serves. Owned by Nexstar Media Inc., the largest local TV and media company in the nation, WROC-TV offers employees unique opportunities for career development both locally and across the country. Nexstar's expanding digital media operations also enable innovative advertising and content solutions.
Role Description This full-time, on-site role is based in Rochester, NY, and involves supporting the sales and marketing efforts of WROC-TV Channel 8. As a Sales and Marketing Specialist, you will engage with clients to develop tailored marketing strategies, provide excellent customer service, and maintain relationships with local businesses. Responsibilities include analyzing market trends, identifying new sales opportunities, coordinating marketing campaigns, collaborating with internal teams, and delivering impactful presentations to stakeholders. Consistent communication and training will also be integral aspects of the role.
Qualifications
Strong Communication and Customer Service skills, with the ability to build and maintain client relationships
Proven experience in Sales and Sales Management, including meeting and exceeding sales goals
Experience in providing Training and support to clients and teams
Proficiency in tools and technologies related to digital media, marketing strategies, and data analytics
Ability to work collaboratively in a team-focused, fast-paced, on-site environment
Strong organizational and time-management skills
Prior experience in media, broadcast, or marketing is a plus
Bachelor’s degree in Marketing, Business, Communications, or a related field preferred
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Role Description This full-time, on-site role is based in Rochester, NY, and involves supporting the sales and marketing efforts of WROC-TV Channel 8. As a Sales and Marketing Specialist, you will engage with clients to develop tailored marketing strategies, provide excellent customer service, and maintain relationships with local businesses. Responsibilities include analyzing market trends, identifying new sales opportunities, coordinating marketing campaigns, collaborating with internal teams, and delivering impactful presentations to stakeholders. Consistent communication and training will also be integral aspects of the role.
Qualifications
Strong Communication and Customer Service skills, with the ability to build and maintain client relationships
Proven experience in Sales and Sales Management, including meeting and exceeding sales goals
Experience in providing Training and support to clients and teams
Proficiency in tools and technologies related to digital media, marketing strategies, and data analytics
Ability to work collaboratively in a team-focused, fast-paced, on-site environment
Strong organizational and time-management skills
Prior experience in media, broadcast, or marketing is a plus
Bachelor’s degree in Marketing, Business, Communications, or a related field preferred
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