Overview
Addison Group
is partnering with
one of our clients in the financial services industry
to build out a team of marketing professionals. We are actively hiring
a Marketing Segmentation Specialist
to drive targeted marketing efforts by identifying and segmenting audience groups across digital channels.
This is a
hybrid role (2 days onsite per week)
located in the
Chicagoland suburbs .
Compensation:
$35-$40/hr
Type : Contract
Responsibilities
Develop and manage audience segmentation strategies based on behavioral, demographic, and firmographic data
Partner with analytics and data teams to define audience criteria and build actionable segments
Collaborate with business stakeholders to align audience strategies with campaign goals and KPIs
Extract ad hoc reports from the Enterprise Data Warehouse (EDW) to support marketing initiatives
Automate tasks in collaboration with project leads, data analysts, and end-users
Maintain data loads in marketing automation platform and troubleshoot failures with internal and external teams
Support A/B testing and audience experimentation to refine targeting strategies
Document audience definitions, workflows, and best practices for cross-functional visibility
Qualifications
Bachelors Degree in Data Analytics, Business, or related
3 Years of Audience segmentation, digital marketing, marketing operations or related
Experience with SQL for querying or reporting
This position is eligible for Medical, Dental, Vision benefits
#J-18808-Ljbffr
is partnering with
one of our clients in the financial services industry
to build out a team of marketing professionals. We are actively hiring
a Marketing Segmentation Specialist
to drive targeted marketing efforts by identifying and segmenting audience groups across digital channels.
This is a
hybrid role (2 days onsite per week)
located in the
Chicagoland suburbs .
Compensation:
$35-$40/hr
Type : Contract
Responsibilities
Develop and manage audience segmentation strategies based on behavioral, demographic, and firmographic data
Partner with analytics and data teams to define audience criteria and build actionable segments
Collaborate with business stakeholders to align audience strategies with campaign goals and KPIs
Extract ad hoc reports from the Enterprise Data Warehouse (EDW) to support marketing initiatives
Automate tasks in collaboration with project leads, data analysts, and end-users
Maintain data loads in marketing automation platform and troubleshoot failures with internal and external teams
Support A/B testing and audience experimentation to refine targeting strategies
Document audience definitions, workflows, and best practices for cross-functional visibility
Qualifications
Bachelors Degree in Data Analytics, Business, or related
3 Years of Audience segmentation, digital marketing, marketing operations or related
Experience with SQL for querying or reporting
This position is eligible for Medical, Dental, Vision benefits
#J-18808-Ljbffr