Kruncher is hiring its first
Founding Commercial Lead . You’ll own revenue end-to-end from day one, generating pipeline, running deals, and
closing new business personally . As we scale, you’ll help shape how the commercial function grows, but the immediate mandate is simple:
win customers . We’re looking for someone who can sell and build: close deals personally, shape our positioning and process, and lay the foundation for a commercial team as we scale. This is a
player-first role . Leadership contribution is a bonus;
closing revenue is the job . This role is East Coast-based, with a strong preference for New York City. While you’ll own the East Coast as your core territory, you may also support strategic opportunities outside the region as needed. What You’ll Do
Own new revenue end-to-end:
source pipeline, run deals, close new business, and expand early accounts. Be our first consistent closer:
build a weekly rhythm that reliably creates meetings, qualified pipeline, and closed-won outcomes. Build our repeatable sales motion:
define ICP, refine messaging, create qualification criteria, and establish best practices. Sell into senior stakeholders
at PE/VC and adjacent M&A organizations: Partners, Principals, Platform/Portfolio Ops, Deal Teams, Research/Value Creation. Create lightweight commercial infrastructure (seed-stage appropriate):
CRM setup/discipline, pipeline stages, forecasting rhythm, and reporting that’s useful. Partner closely with Product and Founders:
feed market signal into roadmap priorities and improve win rates through sharper product + positioning. Develop customer proof points:
turn early wins into crisp case studies, ROI narratives, and repeatable talk tracks. Lay the groundwork to hire (later):
when the time is right, help define the next commercial roles, support hiring, and set the team up to scale. What We’re Looking For
5+ years of B2B sales experience, with a strong track record of
closing and exceeding quota . You’ve been the person who
carried a number , built pipeline, and consistently closed in a high-trust B2B sale. Domain experience selling technology to Private Equity / Venture Capital / growth equity / family offices / investment banking / corp dev / or other M&A-adjacent buyers. Demonstrated ability to run
multi-stakeholder, consultative sales cycles
(pilot-heavy environments a plus). Comfortable selling a product where
trust, credibility, and accuracy
matter (data, research, workflow, AI, or analytics preferred). Strong discovery skills: you can diagnose pain, quantify ROI, and create urgency without hype. Entrepreneurial operator: thrives with ambiguity, moves fast, and builds systems without needing a big support org. Excellent written and verbal communication, so that customers trust you quickly. You’re willing to be hands-on: outreach, follow-ups, proposals, procurement wrangling e.g. whatever it takes to get deals closed. Nice to Have
Experience as an early commercial hire at a Seed/Series A company (or scaling from ~$0 to the first few million in ARR). Existing network across NYC/East Coast PE/VC ecosystem (partners, platform leaders, diligence/research teams). Familiarity with investment workflows: sourcing, diligence, market mapping, competitive research, expert calls, portfolio value creation. Experience hiring, coaching, or mentoring sales reps (even informally). Location & Travel
Based on the East Coast, NYC strongly preferred. Travel for customer meetings, events, and occasional time with the broader team. You may support strategic deals outside the East Coast when it makes sense. Competitive base + performance-based commission + meaningful equity (Seed-stage ownership). Benefits and flexible work setup. What Success Looks Like (First 90–180 Days)
Build a high-quality pipeline with clear ICP and repeatable qualification. Close initial logos
and convert pilots into annual contracts (primary success metric). Deliver sharp market feedback that improves product, pricing, and positioning. Set a clear plan for when and how to hire the next commercial roles. Compensation:
$100,000–$140,000 base salary + uncapped commission. On-target earnings (OTE):
50/50 plan (base + commission).
#J-18808-Ljbffr
Founding Commercial Lead . You’ll own revenue end-to-end from day one, generating pipeline, running deals, and
closing new business personally . As we scale, you’ll help shape how the commercial function grows, but the immediate mandate is simple:
win customers . We’re looking for someone who can sell and build: close deals personally, shape our positioning and process, and lay the foundation for a commercial team as we scale. This is a
player-first role . Leadership contribution is a bonus;
closing revenue is the job . This role is East Coast-based, with a strong preference for New York City. While you’ll own the East Coast as your core territory, you may also support strategic opportunities outside the region as needed. What You’ll Do
Own new revenue end-to-end:
source pipeline, run deals, close new business, and expand early accounts. Be our first consistent closer:
build a weekly rhythm that reliably creates meetings, qualified pipeline, and closed-won outcomes. Build our repeatable sales motion:
define ICP, refine messaging, create qualification criteria, and establish best practices. Sell into senior stakeholders
at PE/VC and adjacent M&A organizations: Partners, Principals, Platform/Portfolio Ops, Deal Teams, Research/Value Creation. Create lightweight commercial infrastructure (seed-stage appropriate):
CRM setup/discipline, pipeline stages, forecasting rhythm, and reporting that’s useful. Partner closely with Product and Founders:
feed market signal into roadmap priorities and improve win rates through sharper product + positioning. Develop customer proof points:
turn early wins into crisp case studies, ROI narratives, and repeatable talk tracks. Lay the groundwork to hire (later):
when the time is right, help define the next commercial roles, support hiring, and set the team up to scale. What We’re Looking For
5+ years of B2B sales experience, with a strong track record of
closing and exceeding quota . You’ve been the person who
carried a number , built pipeline, and consistently closed in a high-trust B2B sale. Domain experience selling technology to Private Equity / Venture Capital / growth equity / family offices / investment banking / corp dev / or other M&A-adjacent buyers. Demonstrated ability to run
multi-stakeholder, consultative sales cycles
(pilot-heavy environments a plus). Comfortable selling a product where
trust, credibility, and accuracy
matter (data, research, workflow, AI, or analytics preferred). Strong discovery skills: you can diagnose pain, quantify ROI, and create urgency without hype. Entrepreneurial operator: thrives with ambiguity, moves fast, and builds systems without needing a big support org. Excellent written and verbal communication, so that customers trust you quickly. You’re willing to be hands-on: outreach, follow-ups, proposals, procurement wrangling e.g. whatever it takes to get deals closed. Nice to Have
Experience as an early commercial hire at a Seed/Series A company (or scaling from ~$0 to the first few million in ARR). Existing network across NYC/East Coast PE/VC ecosystem (partners, platform leaders, diligence/research teams). Familiarity with investment workflows: sourcing, diligence, market mapping, competitive research, expert calls, portfolio value creation. Experience hiring, coaching, or mentoring sales reps (even informally). Location & Travel
Based on the East Coast, NYC strongly preferred. Travel for customer meetings, events, and occasional time with the broader team. You may support strategic deals outside the East Coast when it makes sense. Competitive base + performance-based commission + meaningful equity (Seed-stage ownership). Benefits and flexible work setup. What Success Looks Like (First 90–180 Days)
Build a high-quality pipeline with clear ICP and repeatable qualification. Close initial logos
and convert pilots into annual contracts (primary success metric). Deliver sharp market feedback that improves product, pricing, and positioning. Set a clear plan for when and how to hire the next commercial roles. Compensation:
$100,000–$140,000 base salary + uncapped commission. On-target earnings (OTE):
50/50 plan (base + commission).
#J-18808-Ljbffr