Responsibilities
Segmentation: Develop and manage sophisticated customer database segmentation strategies that create targeted messaging for different customer segments and journey stages based on booking history, preferences, and behavioral triggers. Implement dynamic segmentation models that enable personalized campaign delivery while maintaining database hygiene and ensuring compliance with data privacy regulations. Collaborate with data teams to continuously refine segmentation criteria and identify new opportunities for audience targeting and engagement optimization. Email Journey Building: Enhance and implement compelling email campaigns including welcome series, promotional campaigns, lifecycle communications, and loyalty program messaging that drive engagement and repeat ridership. Develop email templates and content frameworks that maintain brand consistency while enabling personalization at scale through dynamic content and behavioral triggers. Collaborate with creative and content teams to produce visually appealing, mobile-optimized emails that deliver clear value propositions and strong calls-to-action. Email Deployment: Execute comprehensive email marketing campaigns through marketing automation workflows and CRM platforms, ensuring optimal timing, frequency, and deliverability across all communications. Manage campaign scheduling, A/B testing protocols, and deployment processes while maintaining high deliverability rates and inbox placement. Reporting & Analytics: Analyze email performance metrics, customer engagement data, and campaign ROI to provide actionable insights and drive continuous optimization of email marketing strategies. Create comprehensive reporting frameworks that track key performance indicators including open rates, click-through rates, conversion rates, and revenue attribution across all campaign types. Present data-driven recommendations to stakeholders and implement testing strategies to improve campaign effectiveness and customer lifetime value.
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Segmentation: Develop and manage sophisticated customer database segmentation strategies that create targeted messaging for different customer segments and journey stages based on booking history, preferences, and behavioral triggers. Implement dynamic segmentation models that enable personalized campaign delivery while maintaining database hygiene and ensuring compliance with data privacy regulations. Collaborate with data teams to continuously refine segmentation criteria and identify new opportunities for audience targeting and engagement optimization. Email Journey Building: Enhance and implement compelling email campaigns including welcome series, promotional campaigns, lifecycle communications, and loyalty program messaging that drive engagement and repeat ridership. Develop email templates and content frameworks that maintain brand consistency while enabling personalization at scale through dynamic content and behavioral triggers. Collaborate with creative and content teams to produce visually appealing, mobile-optimized emails that deliver clear value propositions and strong calls-to-action. Email Deployment: Execute comprehensive email marketing campaigns through marketing automation workflows and CRM platforms, ensuring optimal timing, frequency, and deliverability across all communications. Manage campaign scheduling, A/B testing protocols, and deployment processes while maintaining high deliverability rates and inbox placement. Reporting & Analytics: Analyze email performance metrics, customer engagement data, and campaign ROI to provide actionable insights and drive continuous optimization of email marketing strategies. Create comprehensive reporting frameworks that track key performance indicators including open rates, click-through rates, conversion rates, and revenue attribution across all campaign types. Present data-driven recommendations to stakeholders and implement testing strategies to improve campaign effectiveness and customer lifetime value.
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