The Marketing Program Analyst will act as a central coordinator for marketing content and program activities. You will gather information from internal systems and subject-matter experts, organize it into standardized templates, manage review and approval workflows, and ensure the final materials are accurate, consistent, and easily accessible for the field. You will also support market and account research to help inform targeting, segmentation, and planning activities.
Key Responsibilities
1. Content & Asset Development
Support the end-to-end creation of structured sales and marketing assets for multiple product lines and business segments.
Collect product, application, and technical data from internal systems and repositories.
Work with subject-matter experts (marketing managers, product managers, technical specialists, and sales leaders) to gather, clarify, and validate required content.
Organize complex information into standardized templates and formats that are easy for the field to understand and use.
Prepare polished assets in Microsoft PowerPoint, Excel, and SharePoint for internal review and external field use.
Maintain accuracy, branding and formatting consistency, and version control across all materials.
2. Review & Workflow Management
Route draft assets through established review and approval workflows, ensuring the right stakeholders are engaged at the right time. Track comments, feedback, and required revisions, and incorporate updates in a timely and organized manner. Monitor progress against timelines and ensure materials are completed, approved, and released on schedule. Verify that all final materials meet quality standards for accuracy, completeness, and usability for the sales organization.
3. Market & Account Research
Gather and organize company, industry, and firmographic data from public and internal sources to support targeting and segmentation. Build structured lists and segmentation models in Excel or similar tools to support campaigns and sales programs. Summarize findings in clear, visually clean formats (tables, charts, concise summaries) to support marketing and sales planning discussions. Ensure data sets are maintained, updated, and stored in a way that allows easy reuse for future initiatives.
4. Program & Task Coordination
Track timelines, deliverables, milestones, and dependencies for assigned marketing programs and content projects using Microsoft Teams, Planner, and SharePoint. Coordinate with sales, marketing, and technical teams to ensure all necessary inputs are requested, collected, and aligned with program objectives. Maintain organized repositories of all working files and final assets, ensuring the field can easily find the most current versions. Support day-to-day operational tasks that keep programs running smoothly, including documentation, status updates, and follow-ups with stakeholders.
Required Skills & Experience
Experience in marketing, sales enablement, or program / project support in a corporate, agency, or B2B environment. Strong proficiency with Microsoft Office 365, specifically: PowerPoint creating and refining decks, visual organization of content. Excel building structured lists, basic analysis, segmentation models, and data management. SharePoint organizing content repositories, managing access to assets. Teams & Planner coordinating tasks, timelines, and collaboration with cross-functional partners. Demonstrated ability to gather, organize, and synthesize information from multiple systems and stakeholders into clear, usable outputs. Comfort working with structured templates, product information, and technical or application-focused content. Highly self-directed, with strong organizational skills and the ability to manage multiple tasks and deadlines independently. Exceptional attention to detail and follow-through, especially with version control, formatting, and data accuracy. Effective written and verbal communication skills; able to work productively with sales, marketing, and technical teams.
Education
Bachelor's degree in Marketing, Business, Communications, or a related field.
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2. Review & Workflow Management
Route draft assets through established review and approval workflows, ensuring the right stakeholders are engaged at the right time. Track comments, feedback, and required revisions, and incorporate updates in a timely and organized manner. Monitor progress against timelines and ensure materials are completed, approved, and released on schedule. Verify that all final materials meet quality standards for accuracy, completeness, and usability for the sales organization.
3. Market & Account Research
Gather and organize company, industry, and firmographic data from public and internal sources to support targeting and segmentation. Build structured lists and segmentation models in Excel or similar tools to support campaigns and sales programs. Summarize findings in clear, visually clean formats (tables, charts, concise summaries) to support marketing and sales planning discussions. Ensure data sets are maintained, updated, and stored in a way that allows easy reuse for future initiatives.
4. Program & Task Coordination
Track timelines, deliverables, milestones, and dependencies for assigned marketing programs and content projects using Microsoft Teams, Planner, and SharePoint. Coordinate with sales, marketing, and technical teams to ensure all necessary inputs are requested, collected, and aligned with program objectives. Maintain organized repositories of all working files and final assets, ensuring the field can easily find the most current versions. Support day-to-day operational tasks that keep programs running smoothly, including documentation, status updates, and follow-ups with stakeholders.
Required Skills & Experience
Experience in marketing, sales enablement, or program / project support in a corporate, agency, or B2B environment. Strong proficiency with Microsoft Office 365, specifically: PowerPoint creating and refining decks, visual organization of content. Excel building structured lists, basic analysis, segmentation models, and data management. SharePoint organizing content repositories, managing access to assets. Teams & Planner coordinating tasks, timelines, and collaboration with cross-functional partners. Demonstrated ability to gather, organize, and synthesize information from multiple systems and stakeholders into clear, usable outputs. Comfort working with structured templates, product information, and technical or application-focused content. Highly self-directed, with strong organizational skills and the ability to manage multiple tasks and deadlines independently. Exceptional attention to detail and follow-through, especially with version control, formatting, and data accuracy. Effective written and verbal communication skills; able to work productively with sales, marketing, and technical teams.
Education
Bachelor's degree in Marketing, Business, Communications, or a related field.
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