About the role
We're looking for a hands-on
Marketing Operations Coordinator
to support our Demand Generation and Growth initiatives. In this role, you'll be the operational backbone of our marketing efforts, ensuring seamless execution of campaigns and field marketing programs, managing performance reporting and analytics, and maintaining a best-in-class marketing technology stack. You'll work closely with the marketing, sales, and partnership teams to execute multi-channel demand generation campaigns, drive conference and field marketing programs, optimize our HubSpot instance, manage marketing operations and provide data-driven insights that inform our go-to-market strategy across direct, channel, and partner segments. What You'll Do
Conference & Field Marketing Operations
Plan, coordinate, and execute logistics for industry conferences and field marketing events Manage vendor relationships and negotiate contracts for event services, booth materials, and promotional items Handle tactical execution details including booth setup, promotional materials, lead capture logistics, and post-event follow-up workflows Coordinate cross-functional event teams and ensure seamless on-site execution Campaign Management & Performance
Support execution of demand generation campaigns across multiple channels (LinkedIn ads, email, paid media, partner co-marketing) Build and maintain campaign reporting dashboards that track performance by segment (direct, channel partners, field marketing) Measure and report on pipeline created from marketing initiatives, tracking leads through the funnel to closed-won revenue Monitor key growth metrics including LTV:CAC and provide insights to optimize marketing spend efficiency Analyze campaign data to identify trends, measure ROI, and recommend optimization strategies Manage campaign deliverables, timelines, and coordination with internal stakeholders and external partners Marketing Operations & Technology
Maintain and continuously improve our HubSpot instance by ensuring data quality, workflow efficiency, and reporting accuracy Build and optimize automated workflows for lead management, nurture campaigns, and sales handoffs Maintain database hygiene through regular audits, deduplication, and data enrichment Create comprehensive dashboards and reports segmented by channel (direct, OEM partners, resellers, field marketing) Ensure proper lead routing, scoring, and attribution across marketing programs Document processes and create playbooks for marketing operations best practices Your Experience & Skills
2-5 years of experience in marketing operations, preferably in a B2B SaaS or technology company Required:
Hands-on expertise with HubSpot (workflows, reporting, database management, integrations) Proven experience managing field marketing logistics and event operations Strong project management skills with ability to juggle multiple campaigns and events simultaneously Experience building marketing dashboards and analyzing campaign performance data Proficiency with data enrichment and management tools Excel/Google Sheets proficiency for data analysis and reporting Experience with LinkedIn Campaign Manager or similar paid advertising platforms is a plus Familiarity with partner/channel marketing operations is a plus Who You Are
Execution-focused:
You thrive on getting things done and delivering results with high attention to detail Proactive and organized:
You anticipate needs, create systems, and keep multiple projects on track Data-driven:
You're comfortable analyzing metrics and translating data into actionable recommendations Resourceful problem-solver:
You find solutions and work independently to overcome obstacles Collaborative communicator:
You work effectively across teams and communicate clearly with stakeholders at all levels Adaptable:
You're comfortable in a fast-paced environment where priorities can shift quickly Quality-minded:
You take pride in delivering polished, professional work
#J-18808-Ljbffr
We're looking for a hands-on
Marketing Operations Coordinator
to support our Demand Generation and Growth initiatives. In this role, you'll be the operational backbone of our marketing efforts, ensuring seamless execution of campaigns and field marketing programs, managing performance reporting and analytics, and maintaining a best-in-class marketing technology stack. You'll work closely with the marketing, sales, and partnership teams to execute multi-channel demand generation campaigns, drive conference and field marketing programs, optimize our HubSpot instance, manage marketing operations and provide data-driven insights that inform our go-to-market strategy across direct, channel, and partner segments. What You'll Do
Conference & Field Marketing Operations
Plan, coordinate, and execute logistics for industry conferences and field marketing events Manage vendor relationships and negotiate contracts for event services, booth materials, and promotional items Handle tactical execution details including booth setup, promotional materials, lead capture logistics, and post-event follow-up workflows Coordinate cross-functional event teams and ensure seamless on-site execution Campaign Management & Performance
Support execution of demand generation campaigns across multiple channels (LinkedIn ads, email, paid media, partner co-marketing) Build and maintain campaign reporting dashboards that track performance by segment (direct, channel partners, field marketing) Measure and report on pipeline created from marketing initiatives, tracking leads through the funnel to closed-won revenue Monitor key growth metrics including LTV:CAC and provide insights to optimize marketing spend efficiency Analyze campaign data to identify trends, measure ROI, and recommend optimization strategies Manage campaign deliverables, timelines, and coordination with internal stakeholders and external partners Marketing Operations & Technology
Maintain and continuously improve our HubSpot instance by ensuring data quality, workflow efficiency, and reporting accuracy Build and optimize automated workflows for lead management, nurture campaigns, and sales handoffs Maintain database hygiene through regular audits, deduplication, and data enrichment Create comprehensive dashboards and reports segmented by channel (direct, OEM partners, resellers, field marketing) Ensure proper lead routing, scoring, and attribution across marketing programs Document processes and create playbooks for marketing operations best practices Your Experience & Skills
2-5 years of experience in marketing operations, preferably in a B2B SaaS or technology company Required:
Hands-on expertise with HubSpot (workflows, reporting, database management, integrations) Proven experience managing field marketing logistics and event operations Strong project management skills with ability to juggle multiple campaigns and events simultaneously Experience building marketing dashboards and analyzing campaign performance data Proficiency with data enrichment and management tools Excel/Google Sheets proficiency for data analysis and reporting Experience with LinkedIn Campaign Manager or similar paid advertising platforms is a plus Familiarity with partner/channel marketing operations is a plus Who You Are
Execution-focused:
You thrive on getting things done and delivering results with high attention to detail Proactive and organized:
You anticipate needs, create systems, and keep multiple projects on track Data-driven:
You're comfortable analyzing metrics and translating data into actionable recommendations Resourceful problem-solver:
You find solutions and work independently to overcome obstacles Collaborative communicator:
You work effectively across teams and communicate clearly with stakeholders at all levels Adaptable:
You're comfortable in a fast-paced environment where priorities can shift quickly Quality-minded:
You take pride in delivering polished, professional work
#J-18808-Ljbffr