Marketing and Communications Specialist
University of Florida, Gainesville, Florida, us, 32635
Overview
Marketing and Communications Specialist
— Job No: 538588 • Work Type: Full Time • Location: Jacksonville Campus • Categories: Communications/Public Relations/Marketing, Office/Administrative/Fiscal Support • Department: 01040000 - PR-VP Strategic Initiatives
Job Description Classification Title: Marketing and Communications Specialist III
Classification Minimum Requirements: Bachelor's degree and six years of relevant experience; or an Associate's degree and eight years of relevant experience; or an equivalent combination of education and experience.
About UF Jacksonville The University of Florida is expanding its statewide presence with the development of UF Jacksonville, a new graduate-focused campus designed to advance educational opportunity, fuel regional workforce development, and strengthen UF's impact across Northeast Florida. Offering graduate programs across engineering, computer science, AI, business, law, design, and health-related fields, UF Jacksonville is building a modern, student-centered environment that emphasizes hands-on learning, industry collaboration, and meaningful engagement with the Jacksonville community. As the campus grows, UF Jacksonville is developing a comprehensive operational infrastructure to support academic programs, student services, community-facing events, and the day-to-day activities that shape the campus experience. This role is central to that mission.
About the Position This position will be located at 801 W. Bay Street in Jacksonville, FL. It is a full-time role with a standard work schedule of Monday through Friday, 8:00 a.m. to 5:00 p.m. Occasional evening or weekend hours may be required to support student-facing events, orientations, or special campus activities. Flexibility is expected during peak enrollment periods and major campus events.
Responsibilities
Creative Development & Content Writing : Develop clear, compelling written content for a wide range of audiences and platforms, including news stories, student spotlights, faculty features, announcements, newsletters, event promotions, email campaigns, and printed marketing materials. Partner with UF Strategic Communications and Marketing (SCM), faculty, staff, and external vendors to produce and refine creative assets such as graphics, photography, video, and promotional materials that support strategic communication goals. Maintain a consistent tone, voice, and editorial style across all content in alignment with UF brand guidelines and support multi-channel marketing initiatives by ensuring cohesive messaging across digital, print, and social platforms. Include copyediting, proofreading, and quality review of campus communications to ensure clarity, accuracy, and brand alignment.
Digital Strategy & Website Management : Serve as the primary content manager for the UF Jacksonville website, ensuring pages are accurate, accessible, visually engaging, and aligned with university branding and messaging. Develop, update, and maintain program pages and student-facing resources in cooperation with academic departments and administrative units. Collaborate with UF SCM, UFIT, and campus partners to improve site structure, usability, accessibility, search functionality, and SEO performance, while ensuring WCAG accessibility standards. Monitor web analytics to identify trends and opportunities for improvement, and prepare reports to inform communication strategy and user experience enhancements. Maintain all digital content in accordance with UF branding, accessibility requirements, and editorial style guidelines.
Social Media Strategy & Engagement : Manage official UF Jacksonville social media channels, including content planning, creation, scheduling, posting, and ongoing community engagement across platforms such as Instagram, Facebook, LinkedIn, and X. Develop and execute social media campaigns that support enrollment goals, elevate campus events, highlight faculty expertise, and strengthen the UF Jacksonville brand. Maintain a strategic social media content calendar aligned with recruitment cycles, campus milestones, and institutional priorities; monitor performance metrics, track engagement, and prepare regular reports with insights and recommendations for growth. Respond to comments, messages, and inquiries in a timely and professional manner to foster a positive online presence.
Cross-Campus Coordination & Brand Stewardship : Collaborate with academic program teams to understand program updates, priorities, and stories that inform marketing and communication efforts. Work with UF Strategic Communications and Marketing to align UF Jacksonville messaging with university-wide initiatives, brand standards, and communication policies. Provide guidance to campus partners on brand usage, editorial standards, and digital best practices; support campus events such as open houses, orientations, workshops, and community engagements by developing promotional materials and capturing content for future marketing use.
Other : Performs other duties as assigned to support the mission and strategic priorities of UF Jacksonville.
Qualifications
Preferred: Proficiency in Microsoft Office.
Experience in marketing, communications, or digital content strategy, preferably in higher education or a mission-driven organization.
Strong skills in writing, editing, and storytelling for diverse digital and print platforms.
Proficiency with content management systems (e.g., Cascade), social media management tools, analytics dashboards, and basic design platforms (e.g., Canva, Adobe Creative Cloud).
Knowledge of web accessibility standards (WCAG), SEO best practices, and digital engagement trends.
Demonstrated ability to manage multiple projects, prioritize deadlines, and collaborate effectively with cross-functional teams.
Experience developing creative assets and coordinating photography or video projects.
Strong attention to detail, editorial precision, and commitment to high-quality communication.
Ability to represent the university with professionalism, clarity, and brand consistency.
Application Process Special Instructions to Applicants: In order to be considered, you must upload your cover letter and resume. Application must be submitted by 11:55 p.m. (ET) of the posting end date.
Health Assessment Required: No
Additional Information Applications Close:
20 February 2026
To apply, visit: https://explore.jobs.ufl.edu/en-us/job/538588
Our Commitment:
The University of Florida is an Equal Employment Opportunity Employer.
Hiring is contingent on eligibility to work in the U.S. The University of Florida is a public institution and is subject to all requirements under Florida Sunshine and Public Record laws. If an accommodation due to a disability is needed to apply for this position, please call 352-392- 2477 or the Florida Relay System at 800-955-8771 (TDD) or visit Accessibility at UF.
Copyright ©2025 Jobelephant.com Inc. All rights reserved.
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— Job No: 538588 • Work Type: Full Time • Location: Jacksonville Campus • Categories: Communications/Public Relations/Marketing, Office/Administrative/Fiscal Support • Department: 01040000 - PR-VP Strategic Initiatives
Job Description Classification Title: Marketing and Communications Specialist III
Classification Minimum Requirements: Bachelor's degree and six years of relevant experience; or an Associate's degree and eight years of relevant experience; or an equivalent combination of education and experience.
About UF Jacksonville The University of Florida is expanding its statewide presence with the development of UF Jacksonville, a new graduate-focused campus designed to advance educational opportunity, fuel regional workforce development, and strengthen UF's impact across Northeast Florida. Offering graduate programs across engineering, computer science, AI, business, law, design, and health-related fields, UF Jacksonville is building a modern, student-centered environment that emphasizes hands-on learning, industry collaboration, and meaningful engagement with the Jacksonville community. As the campus grows, UF Jacksonville is developing a comprehensive operational infrastructure to support academic programs, student services, community-facing events, and the day-to-day activities that shape the campus experience. This role is central to that mission.
About the Position This position will be located at 801 W. Bay Street in Jacksonville, FL. It is a full-time role with a standard work schedule of Monday through Friday, 8:00 a.m. to 5:00 p.m. Occasional evening or weekend hours may be required to support student-facing events, orientations, or special campus activities. Flexibility is expected during peak enrollment periods and major campus events.
Responsibilities
Creative Development & Content Writing : Develop clear, compelling written content for a wide range of audiences and platforms, including news stories, student spotlights, faculty features, announcements, newsletters, event promotions, email campaigns, and printed marketing materials. Partner with UF Strategic Communications and Marketing (SCM), faculty, staff, and external vendors to produce and refine creative assets such as graphics, photography, video, and promotional materials that support strategic communication goals. Maintain a consistent tone, voice, and editorial style across all content in alignment with UF brand guidelines and support multi-channel marketing initiatives by ensuring cohesive messaging across digital, print, and social platforms. Include copyediting, proofreading, and quality review of campus communications to ensure clarity, accuracy, and brand alignment.
Digital Strategy & Website Management : Serve as the primary content manager for the UF Jacksonville website, ensuring pages are accurate, accessible, visually engaging, and aligned with university branding and messaging. Develop, update, and maintain program pages and student-facing resources in cooperation with academic departments and administrative units. Collaborate with UF SCM, UFIT, and campus partners to improve site structure, usability, accessibility, search functionality, and SEO performance, while ensuring WCAG accessibility standards. Monitor web analytics to identify trends and opportunities for improvement, and prepare reports to inform communication strategy and user experience enhancements. Maintain all digital content in accordance with UF branding, accessibility requirements, and editorial style guidelines.
Social Media Strategy & Engagement : Manage official UF Jacksonville social media channels, including content planning, creation, scheduling, posting, and ongoing community engagement across platforms such as Instagram, Facebook, LinkedIn, and X. Develop and execute social media campaigns that support enrollment goals, elevate campus events, highlight faculty expertise, and strengthen the UF Jacksonville brand. Maintain a strategic social media content calendar aligned with recruitment cycles, campus milestones, and institutional priorities; monitor performance metrics, track engagement, and prepare regular reports with insights and recommendations for growth. Respond to comments, messages, and inquiries in a timely and professional manner to foster a positive online presence.
Cross-Campus Coordination & Brand Stewardship : Collaborate with academic program teams to understand program updates, priorities, and stories that inform marketing and communication efforts. Work with UF Strategic Communications and Marketing to align UF Jacksonville messaging with university-wide initiatives, brand standards, and communication policies. Provide guidance to campus partners on brand usage, editorial standards, and digital best practices; support campus events such as open houses, orientations, workshops, and community engagements by developing promotional materials and capturing content for future marketing use.
Other : Performs other duties as assigned to support the mission and strategic priorities of UF Jacksonville.
Qualifications
Preferred: Proficiency in Microsoft Office.
Experience in marketing, communications, or digital content strategy, preferably in higher education or a mission-driven organization.
Strong skills in writing, editing, and storytelling for diverse digital and print platforms.
Proficiency with content management systems (e.g., Cascade), social media management tools, analytics dashboards, and basic design platforms (e.g., Canva, Adobe Creative Cloud).
Knowledge of web accessibility standards (WCAG), SEO best practices, and digital engagement trends.
Demonstrated ability to manage multiple projects, prioritize deadlines, and collaborate effectively with cross-functional teams.
Experience developing creative assets and coordinating photography or video projects.
Strong attention to detail, editorial precision, and commitment to high-quality communication.
Ability to represent the university with professionalism, clarity, and brand consistency.
Application Process Special Instructions to Applicants: In order to be considered, you must upload your cover letter and resume. Application must be submitted by 11:55 p.m. (ET) of the posting end date.
Health Assessment Required: No
Additional Information Applications Close:
20 February 2026
To apply, visit: https://explore.jobs.ufl.edu/en-us/job/538588
Our Commitment:
The University of Florida is an Equal Employment Opportunity Employer.
Hiring is contingent on eligibility to work in the U.S. The University of Florida is a public institution and is subject to all requirements under Florida Sunshine and Public Record laws. If an accommodation due to a disability is needed to apply for this position, please call 352-392- 2477 or the Florida Relay System at 800-955-8771 (TDD) or visit Accessibility at UF.
Copyright ©2025 Jobelephant.com Inc. All rights reserved.
#J-18808-Ljbffr