Americas Partner Field Marketing Manager
iMatch Technical Services, Bellevue, Washington, us, 98009
Overview
Job Title:
Americas Partner Field Marketing Manager
Employment Type:
Contract
Employment Duration:
44 weeks
Working Location:
Remote
Required Core Hours/Time Zone:
Monday-Friday, 40 hours a week, with possible overtime, and 10% travel
Pay Range:
$50-57/hour
Work Authorization Requirements:
This position is open to all candidates with valid U.S. work authorization. iMatch is unable to provide visa sponsorship.
Job Description
Looking for an experienced partner field marketing manager to lead field campaigns and programs with our partner ecosystem in the Americas. This is a strategic, highly visible role responsible for executing a wide range of event, account-based marketing (ABM) and digital campaigns with solution partners, system integrators, distributors, and technology partners in the United States, Canada, and Latin America.
The Partner Marketing team is a small, globally distributed group of passionate partner marketers who manage partner-facing communications, partner events, and with- and through-partner demand generation campaigns. Collaborating closely with Americas Partnerships, Americas Regional Marketing, Demand Generation, Integrated Campaigns and other internal teams, this role will own management of marketing programs, including MDF workflows, joint marketing planning and campaign guidance for top regional partners. Responsibilities include helping partners launch lead-generation campaigns, executing those campaigns and nurturing resulting leads with the objective of creating an accelerating pipeline of new-logo and expansion opportunities.
Responsibilities
Lead Marketing onboarding for new partners including training on MDF program
Provide Marketing enablement such as managing monthly regional Partner Marketing Office Hours and responding to Marketing Requests
Own marketing workflows associated with the Aligned partner program, including MDF, partner customer stories and partner solution showcase publishing
Coordinate with designated top partner accounts and Partner Sales on annual and quarterly marketing planning
Provide guidance to designated partners on available content, campaigns and other resources available to them under the aligned partner program to generate pipeline
Counsel designated partners on best campaign fit for their target buyer personas, partner type and business model and help them execute campaigns, which could include in-person events, virtual events, account-based marketing and/or digital campaign
Provide ongoing guidance to partners on optimizing campaign results with a focus on growing new-logo deal registrations
Organize partner dinners and partner tracks at regional summits and other events
Job Requirements
Partner Field Marketing experience, working with a range of partner types to execute a broad range of campaigns
Track record delivering strong ROI campaigns, with concrete examples from past roles including in-person events, virtual events and digital campaigns
Relentless focus on driving pipeline and optimizing pipeline conversion to bookings
High energy, resourceful and proactive at proposing and finding solutions and comfortable working in a fast-paced growth environment
Experienced in MDF management and delivery of strong MDF program ROI
Knowledge of partner portals and the deal registration process
Understanding of partner lead nurture, and how this differs from direct marketing lead flow
Familiarity with the IT channel as a route to market
Comfortable presenting to colleagues and business partners, such as on campaign best practices
Strong verbal and written communications skills
Nice to Have
Experience with Impartner as the PRM or partner portal vendor
Familiarity with various virtual event platforms such as Zoom Meeting
Spanish or Portuguese language
Please Note: Any pay ranges displayed are estimations. Actual pay is determined by an applicant''s experience, technical expertise, and other qualifications as listed in the job description. All qualified applicants are welcome to apply.
To perform this job successfully, an individual must be able to perform each essential function satisfactorily. Please note this job description is not designed to cover or contain a comprehensive list of duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
iMatch values diversity and is committed to providing equal employment opportunity for all employees and all applicants seeking employment. All employment decisions at iMatch are based on the candidate''s or employee''s capabilities and qualifications without regard to race, color, creed, religion, sex, sexual orientation, gender expression or identity, age, national origin, citizenship, veteran, military, or marital status, sensory, physical, or mental disability, genetic information or any other status or characteristic protected by applicable law. If you need assistance and/or reasonable accommodation due to a disability during the application or recruiting process, please contact info@imatch.com.
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Americas Partner Field Marketing Manager
Employment Type:
Contract
Employment Duration:
44 weeks
Working Location:
Remote
Required Core Hours/Time Zone:
Monday-Friday, 40 hours a week, with possible overtime, and 10% travel
Pay Range:
$50-57/hour
Work Authorization Requirements:
This position is open to all candidates with valid U.S. work authorization. iMatch is unable to provide visa sponsorship.
Job Description
Looking for an experienced partner field marketing manager to lead field campaigns and programs with our partner ecosystem in the Americas. This is a strategic, highly visible role responsible for executing a wide range of event, account-based marketing (ABM) and digital campaigns with solution partners, system integrators, distributors, and technology partners in the United States, Canada, and Latin America.
The Partner Marketing team is a small, globally distributed group of passionate partner marketers who manage partner-facing communications, partner events, and with- and through-partner demand generation campaigns. Collaborating closely with Americas Partnerships, Americas Regional Marketing, Demand Generation, Integrated Campaigns and other internal teams, this role will own management of marketing programs, including MDF workflows, joint marketing planning and campaign guidance for top regional partners. Responsibilities include helping partners launch lead-generation campaigns, executing those campaigns and nurturing resulting leads with the objective of creating an accelerating pipeline of new-logo and expansion opportunities.
Responsibilities
Lead Marketing onboarding for new partners including training on MDF program
Provide Marketing enablement such as managing monthly regional Partner Marketing Office Hours and responding to Marketing Requests
Own marketing workflows associated with the Aligned partner program, including MDF, partner customer stories and partner solution showcase publishing
Coordinate with designated top partner accounts and Partner Sales on annual and quarterly marketing planning
Provide guidance to designated partners on available content, campaigns and other resources available to them under the aligned partner program to generate pipeline
Counsel designated partners on best campaign fit for their target buyer personas, partner type and business model and help them execute campaigns, which could include in-person events, virtual events, account-based marketing and/or digital campaign
Provide ongoing guidance to partners on optimizing campaign results with a focus on growing new-logo deal registrations
Organize partner dinners and partner tracks at regional summits and other events
Job Requirements
Partner Field Marketing experience, working with a range of partner types to execute a broad range of campaigns
Track record delivering strong ROI campaigns, with concrete examples from past roles including in-person events, virtual events and digital campaigns
Relentless focus on driving pipeline and optimizing pipeline conversion to bookings
High energy, resourceful and proactive at proposing and finding solutions and comfortable working in a fast-paced growth environment
Experienced in MDF management and delivery of strong MDF program ROI
Knowledge of partner portals and the deal registration process
Understanding of partner lead nurture, and how this differs from direct marketing lead flow
Familiarity with the IT channel as a route to market
Comfortable presenting to colleagues and business partners, such as on campaign best practices
Strong verbal and written communications skills
Nice to Have
Experience with Impartner as the PRM or partner portal vendor
Familiarity with various virtual event platforms such as Zoom Meeting
Spanish or Portuguese language
Please Note: Any pay ranges displayed are estimations. Actual pay is determined by an applicant''s experience, technical expertise, and other qualifications as listed in the job description. All qualified applicants are welcome to apply.
To perform this job successfully, an individual must be able to perform each essential function satisfactorily. Please note this job description is not designed to cover or contain a comprehensive list of duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
iMatch values diversity and is committed to providing equal employment opportunity for all employees and all applicants seeking employment. All employment decisions at iMatch are based on the candidate''s or employee''s capabilities and qualifications without regard to race, color, creed, religion, sex, sexual orientation, gender expression or identity, age, national origin, citizenship, veteran, military, or marital status, sensory, physical, or mental disability, genetic information or any other status or characteristic protected by applicable law. If you need assistance and/or reasonable accommodation due to a disability during the application or recruiting process, please contact info@imatch.com.
#J-18808-Ljbffr