Description
Role Overview D4C Dental Brands is a dental services organization with 60 distinct brands and over 200 physical locations located across ten states. The corporate marketing team serves as an agency, providing advertising, communication and data reports to office teams and regional leadership.
We are seeking a results-driven Digital Marketing Manager to aid in scaling paid media efforts across Google Ads (PPC), Meta (Facebook/Instagram), and TikTok. This role is ideal for a hands-on performance marketer who is equally comfortable launching campaigns, optimizing funnels, managing marketing technology, and translating data into clear business insights.
Key Responsibilities
Paid Media & Performance Marketing: Launch, manage, and optimize campaigns across Google Ads (Search, Performance Max), Meta Ads, and TikTok Ads
Help with budgets, pacing, bids, and performance targets (CPA, ROAS, CAC, LTV)
Help with developing testing roadmaps for ad creative, audiences, offers, and landing pages
Stay current on platform updates, policy changes, and emerging ad formats
Analytics, Attribution & Reporting
Build and maintain dashboards using GA4, Google Tag Manager, Looker Studio, and platform-native reporting
Monitor and report on KPIs weekly and monthly with actionable insights
Ensure accurate tracking of conversions, events, pixels, and server-side tagging where applicable
Analyze funnel performance and identify optimization opportunities across traffic, UX, and messaging
Marketing Technology & Infrastructure
Maintain the paid media tech stack (tracking, attribution, feeds, integrations)
Collaborate with team members on pixel implementation, dataLayer events, and troubleshooting
Evaluate and recommend tools to improve performance, automation, and reporting efficiency
Website & Conversion Optimization
Manage and deploy WordPress updates related to landing pages, forms, tags, site performance and user experience
Coordinate A/B testing for landing pages and conversion flows
Ensure site updates align with paid media objectives and tracking requirements
Cross-Functional Collaboration
Partner with creative teams to guide ad concepts, formats, and performance-driven messaging
Work with leadership to align paid media strategy with revenue and growth goals
Coordinate with SEO, email, and lifecycle marketing to ensure a cohesive digital strategy
Required Qualifications
4-6+ years of experience in digital marketing with a strong focus on paid media
Hands-on experience managing Google Ads, Meta Ads, and TikTok Ads at scale
Deep understanding of performance metrics, attribution, and optimization frameworks
Strong experience with GA4, Google Tag Manager, Looker Studio, and ad platform analytics
Working knowledge of WordPress, including page updates and basic technical troubleshooting
Proven ability to manage multiple campaigns, budgets, and priorities simultaneously
Preferred Qualifications
Experience with lead generation funnels
Familiarity with server-side tracking, enhanced conversions, and privacy-first measurement
Experience in regulated industries (healthcare) a plus
Advanced Excel / Google Sheets skills
Agency or high-growth in-house experience
#J-18808-Ljbffr
Role Overview D4C Dental Brands is a dental services organization with 60 distinct brands and over 200 physical locations located across ten states. The corporate marketing team serves as an agency, providing advertising, communication and data reports to office teams and regional leadership.
We are seeking a results-driven Digital Marketing Manager to aid in scaling paid media efforts across Google Ads (PPC), Meta (Facebook/Instagram), and TikTok. This role is ideal for a hands-on performance marketer who is equally comfortable launching campaigns, optimizing funnels, managing marketing technology, and translating data into clear business insights.
Key Responsibilities
Paid Media & Performance Marketing: Launch, manage, and optimize campaigns across Google Ads (Search, Performance Max), Meta Ads, and TikTok Ads
Help with budgets, pacing, bids, and performance targets (CPA, ROAS, CAC, LTV)
Help with developing testing roadmaps for ad creative, audiences, offers, and landing pages
Stay current on platform updates, policy changes, and emerging ad formats
Analytics, Attribution & Reporting
Build and maintain dashboards using GA4, Google Tag Manager, Looker Studio, and platform-native reporting
Monitor and report on KPIs weekly and monthly with actionable insights
Ensure accurate tracking of conversions, events, pixels, and server-side tagging where applicable
Analyze funnel performance and identify optimization opportunities across traffic, UX, and messaging
Marketing Technology & Infrastructure
Maintain the paid media tech stack (tracking, attribution, feeds, integrations)
Collaborate with team members on pixel implementation, dataLayer events, and troubleshooting
Evaluate and recommend tools to improve performance, automation, and reporting efficiency
Website & Conversion Optimization
Manage and deploy WordPress updates related to landing pages, forms, tags, site performance and user experience
Coordinate A/B testing for landing pages and conversion flows
Ensure site updates align with paid media objectives and tracking requirements
Cross-Functional Collaboration
Partner with creative teams to guide ad concepts, formats, and performance-driven messaging
Work with leadership to align paid media strategy with revenue and growth goals
Coordinate with SEO, email, and lifecycle marketing to ensure a cohesive digital strategy
Required Qualifications
4-6+ years of experience in digital marketing with a strong focus on paid media
Hands-on experience managing Google Ads, Meta Ads, and TikTok Ads at scale
Deep understanding of performance metrics, attribution, and optimization frameworks
Strong experience with GA4, Google Tag Manager, Looker Studio, and ad platform analytics
Working knowledge of WordPress, including page updates and basic technical troubleshooting
Proven ability to manage multiple campaigns, budgets, and priorities simultaneously
Preferred Qualifications
Experience with lead generation funnels
Familiarity with server-side tracking, enhanced conversions, and privacy-first measurement
Experience in regulated industries (healthcare) a plus
Advanced Excel / Google Sheets skills
Agency or high-growth in-house experience
#J-18808-Ljbffr