Overview
FirstService Residential is looking for a dedicated SEO Marketing Specialist to play a key role in website content management for fsresidential.com. This role will be responsible for a variety of website operational tasks and duties, including SEO updates, maintaining content, and ensuring accuracy on the website through our Content Management System (CMS).
Responsibilities
Manage Marketing analytics, including creating reports, analyzing data, compiling and interpreting results.
Identify ways to improve execution and achieve organic traffic and lead generation goals through analytics and data findings.
Reporting traffic performance to senior leaders.
Work closely with creative teams to identify and explore opportunities to improve processes based on company objectives and implement innovative methodologies.
Manage and optimize website content, regularly following appropriate search engine friendly guidelines and best practices.
Review, edit, and deliver copy that reflect latest SEO best practices based on most up-to-date SEO tools, trends, and news.
Perform overall site maintenance.
Create new site content, including landing pages, through marketing automation tool for lead generation or events.
Responsible for testing and validating links, forms, and images.
Skills & Qualifications
Associate's degree in computer science or a related field preferred.
Knowledge of SEO and the various tools associated with it, such as Google Analytics, Google Tag Manager, BrightEdge, Moz, SEM Rush, etc.
Website management, HTML, and CSS knowledge.
At least one year of Digital Marketing experience.
Knowledge of and experience using Content Management Systems (CMS) like Kentico, SiteCore, or WordPress.
Proficient in MS Office Programs (Outlook, Excel, Word, PowerPoint).
Graphic Design – basic knowledge for resizing and cropping images.
Ability to coordinate with staff to gather assets to implement changes.
Knowledge of Marketing Automation tools such as HubSpot, Act On, Marketo, etc.
Organized with a strong attention to detail.
Customer-service mindset to solve issues.
Excellent verbal and written communication skills, to include high level of grammar and spelling expertise.
Critical thinker with problem-solving mind, willingness to learn.
Ability to manage multiple deadlines and competing priorities, adapt to changing direction of projects and strategies, work collaboratively within a team as well as independently, and work well with staff and leadership team.
What We Offer As a full-time associate, you will be eligible for full comprehensive benefits to include your choice of multiple medical plans, dental, and vision. In addition, you will be eligible for time-off benefits, paid holidays, and a 401(k) with a competitive company match. Occasional travel may be required to attend training and other company functions.
AEDT Usage and Selection Process Automated Employment Decision Tool (AEDT) Usage:
We may utilize an Automated Employment Decision Tool (AEDT) in connection with the assessment or evaluation of candidates. The AEDT is designed to assist in objectively evaluating candidate qualifications based on specific job-related characteristics.
Job Qualifications and Characteristics Assessed:
The AEDT evaluates candidates based on job qualifications and characteristics pertinent to the role, including skills, experience, and competencies relevant to the position requirements. These qualifications are determined by the unique needs of each role within our company.
Alternative Selection Process or Reasonable Accommodations:
Candidates who require an alternative selection process or a “reasonable accommodation,” as defined under applicable disability laws, may make a request through our designated contact channel national_recruiting@fsresidential.com.
Requesting Information About the AEDT - NYC Local Law 144:
Candidates who reside in New York City and are subject to NYC Local Law 144 may request information about the AEDT, including details on the type of data collected, the sources of such data, and our data retention policies. To submit a request, please contact us at national_recruiting@fsresidential.com; we will respond in accordance with Local Law 144, within 30 days.
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Responsibilities
Manage Marketing analytics, including creating reports, analyzing data, compiling and interpreting results.
Identify ways to improve execution and achieve organic traffic and lead generation goals through analytics and data findings.
Reporting traffic performance to senior leaders.
Work closely with creative teams to identify and explore opportunities to improve processes based on company objectives and implement innovative methodologies.
Manage and optimize website content, regularly following appropriate search engine friendly guidelines and best practices.
Review, edit, and deliver copy that reflect latest SEO best practices based on most up-to-date SEO tools, trends, and news.
Perform overall site maintenance.
Create new site content, including landing pages, through marketing automation tool for lead generation or events.
Responsible for testing and validating links, forms, and images.
Skills & Qualifications
Associate's degree in computer science or a related field preferred.
Knowledge of SEO and the various tools associated with it, such as Google Analytics, Google Tag Manager, BrightEdge, Moz, SEM Rush, etc.
Website management, HTML, and CSS knowledge.
At least one year of Digital Marketing experience.
Knowledge of and experience using Content Management Systems (CMS) like Kentico, SiteCore, or WordPress.
Proficient in MS Office Programs (Outlook, Excel, Word, PowerPoint).
Graphic Design – basic knowledge for resizing and cropping images.
Ability to coordinate with staff to gather assets to implement changes.
Knowledge of Marketing Automation tools such as HubSpot, Act On, Marketo, etc.
Organized with a strong attention to detail.
Customer-service mindset to solve issues.
Excellent verbal and written communication skills, to include high level of grammar and spelling expertise.
Critical thinker with problem-solving mind, willingness to learn.
Ability to manage multiple deadlines and competing priorities, adapt to changing direction of projects and strategies, work collaboratively within a team as well as independently, and work well with staff and leadership team.
What We Offer As a full-time associate, you will be eligible for full comprehensive benefits to include your choice of multiple medical plans, dental, and vision. In addition, you will be eligible for time-off benefits, paid holidays, and a 401(k) with a competitive company match. Occasional travel may be required to attend training and other company functions.
AEDT Usage and Selection Process Automated Employment Decision Tool (AEDT) Usage:
We may utilize an Automated Employment Decision Tool (AEDT) in connection with the assessment or evaluation of candidates. The AEDT is designed to assist in objectively evaluating candidate qualifications based on specific job-related characteristics.
Job Qualifications and Characteristics Assessed:
The AEDT evaluates candidates based on job qualifications and characteristics pertinent to the role, including skills, experience, and competencies relevant to the position requirements. These qualifications are determined by the unique needs of each role within our company.
Alternative Selection Process or Reasonable Accommodations:
Candidates who require an alternative selection process or a “reasonable accommodation,” as defined under applicable disability laws, may make a request through our designated contact channel national_recruiting@fsresidential.com.
Requesting Information About the AEDT - NYC Local Law 144:
Candidates who reside in New York City and are subject to NYC Local Law 144 may request information about the AEDT, including details on the type of data collected, the sources of such data, and our data retention policies. To submit a request, please contact us at national_recruiting@fsresidential.com; we will respond in accordance with Local Law 144, within 30 days.
#J-18808-Ljbffr