Overview
The position is primarily virtual but will require travel to the office in Olympia, WA occasionally.
The ideal candidate for the Digital Media Specialist role is a strategic communicator who thrives at the intersection of creativity, analytics, and public service. They bring a deep understanding of social media best practices and know how to translate agency goals into compelling, audience-focused content. With experience managing enterprise-level social media programs, they are comfortable planning and executing campaigns, scheduling posts across multiple platforms, and using data to refine messaging and strengthen awareness of ESD’s mission.
This individual is an agile storyteller who serves as the agency’s social media voice, engaging thoughtfully with the public, monitoring trends, and responding to comments with professionalism and clarity. They excel at interpreting platform metrics and providing leadership with meaningful insights that inform decision-making. Their collaborative nature allows them to work with the Web Manager, interdivisional web team, and Communications Division to maintain accurate, accessible, and up-to-date web content across internal and external sites.
A strong candidate is proactive, adaptable, and eager to contribute beyond their core responsibilities. They participate in staff meetings, trainings, and professional development opportunities, and are ready to support broader communications projects, events, and initiatives as needed. They take pride in being a reliable team member who can step in as backup for colleagues, ensuring continuity and consistency across the agency’s communications efforts.
Duties
Develop comprehensive social media strategies to meet agency/division objectives, including identifying, proposing, and implementing new social media opportunities while staying current with agency trends
Apply new media technology and best practices
Collect, review, and report social media analytics and monitoring to leadership
Work collaboratively with ESD’s Web Manager, Interdivisional Web Team, and Communications Team to update and maintain the agency’s internal and external websites
Use content management systems (CMS) to review, edit, format, and publish content across websites following agency web and accessibility standards
Collaborate with internal program staff and Communications team to gather and refine content for digital distribution and ensure accuracy and timeliness of updates
Assist the Web Manager in planning, coordinating, and implementing web governance tasks
Attend staff meetings, trainings, and professional development sessions as required
Provide support to broader Communications Division projects, events, and initiatives as directed by supervisor or Communications Director
Serve as backup for other communications team members
Qualifications
7 years of equivalent education/experience that includes writing and editing experience
OR Associate’s degree in English, Communications, Journalism, Humanities, Public Relations, or related field AND 5 years of writing and editing experience
A Bachelor’s degree in English, communications, journalism, humanities, public relations, or related field AND 3 years of writing and editing experience
Required Equity Competencies
The ability to take action to learn and grow
The ability to take action to meet the needs of others
Required Competencies
Media Relations & Content Dissemination Skills: Proficiency in managing communication with mass media
Copyediting & attention to detail: Strong ability to identify and correct errors and improve readability
Interpersonal & outreach skills: Effectiveness in engaging external stakeholders and coordinating events
Public Speaking & Advisory Competency: Effectiveness in representing the department and advising leadership
Adaptability & Multitasking Skills: Flexibility to handle evolving responsibilities
Special Requirements/Conditions Of Employment
Must be able to pass an Unemployment Insurance (UI) and Paid Family Medical and Leave (PFML) claim and fraud check
Application Information Please submit the required documents as noted below and ensure all Personal Identifying Information (PII) is edited out for privacy. Do not include photographs or external links within your documents. Uploads will be securely transmitted to support application review. Submit your Cover Letter and Resume with your Online Application through the "Add Attachments" field. A resume will not substitute for the "work experience" section of the application or vice versa. Applications with blank fields or supplemental question responses may be considered incomplete.
Supplemental Information Our agency's mission and values drive every decision we make. We value Access, Love, Belonging, Equity, and Stewardship. We offer flexible work schedules and teleworking opportunities. We are an equal opportunity employer/program. Auxiliary aids are available upon request to individuals with disabilities.
If you are a person needing assistance in the application process, or if you have general questions about this opportunity, please contact the Talent Acquisition Team prior to the position closing.
Benefits Overview Washington State offers a comprehensive benefits package, including medical, dental, and basic life insurance, retirement programs, paid leave, and wellness programs. Details vary by appointment type. Visit the State HR site for more information.
Note: This recruitment may be used to fill additional agency-wide positions. This Organization Participates in E-Verify.
Updated 01-07-2026
#J-18808-Ljbffr
The ideal candidate for the Digital Media Specialist role is a strategic communicator who thrives at the intersection of creativity, analytics, and public service. They bring a deep understanding of social media best practices and know how to translate agency goals into compelling, audience-focused content. With experience managing enterprise-level social media programs, they are comfortable planning and executing campaigns, scheduling posts across multiple platforms, and using data to refine messaging and strengthen awareness of ESD’s mission.
This individual is an agile storyteller who serves as the agency’s social media voice, engaging thoughtfully with the public, monitoring trends, and responding to comments with professionalism and clarity. They excel at interpreting platform metrics and providing leadership with meaningful insights that inform decision-making. Their collaborative nature allows them to work with the Web Manager, interdivisional web team, and Communications Division to maintain accurate, accessible, and up-to-date web content across internal and external sites.
A strong candidate is proactive, adaptable, and eager to contribute beyond their core responsibilities. They participate in staff meetings, trainings, and professional development opportunities, and are ready to support broader communications projects, events, and initiatives as needed. They take pride in being a reliable team member who can step in as backup for colleagues, ensuring continuity and consistency across the agency’s communications efforts.
Duties
Develop comprehensive social media strategies to meet agency/division objectives, including identifying, proposing, and implementing new social media opportunities while staying current with agency trends
Apply new media technology and best practices
Collect, review, and report social media analytics and monitoring to leadership
Work collaboratively with ESD’s Web Manager, Interdivisional Web Team, and Communications Team to update and maintain the agency’s internal and external websites
Use content management systems (CMS) to review, edit, format, and publish content across websites following agency web and accessibility standards
Collaborate with internal program staff and Communications team to gather and refine content for digital distribution and ensure accuracy and timeliness of updates
Assist the Web Manager in planning, coordinating, and implementing web governance tasks
Attend staff meetings, trainings, and professional development sessions as required
Provide support to broader Communications Division projects, events, and initiatives as directed by supervisor or Communications Director
Serve as backup for other communications team members
Qualifications
7 years of equivalent education/experience that includes writing and editing experience
OR Associate’s degree in English, Communications, Journalism, Humanities, Public Relations, or related field AND 5 years of writing and editing experience
A Bachelor’s degree in English, communications, journalism, humanities, public relations, or related field AND 3 years of writing and editing experience
Required Equity Competencies
The ability to take action to learn and grow
The ability to take action to meet the needs of others
Required Competencies
Media Relations & Content Dissemination Skills: Proficiency in managing communication with mass media
Copyediting & attention to detail: Strong ability to identify and correct errors and improve readability
Interpersonal & outreach skills: Effectiveness in engaging external stakeholders and coordinating events
Public Speaking & Advisory Competency: Effectiveness in representing the department and advising leadership
Adaptability & Multitasking Skills: Flexibility to handle evolving responsibilities
Special Requirements/Conditions Of Employment
Must be able to pass an Unemployment Insurance (UI) and Paid Family Medical and Leave (PFML) claim and fraud check
Application Information Please submit the required documents as noted below and ensure all Personal Identifying Information (PII) is edited out for privacy. Do not include photographs or external links within your documents. Uploads will be securely transmitted to support application review. Submit your Cover Letter and Resume with your Online Application through the "Add Attachments" field. A resume will not substitute for the "work experience" section of the application or vice versa. Applications with blank fields or supplemental question responses may be considered incomplete.
Supplemental Information Our agency's mission and values drive every decision we make. We value Access, Love, Belonging, Equity, and Stewardship. We offer flexible work schedules and teleworking opportunities. We are an equal opportunity employer/program. Auxiliary aids are available upon request to individuals with disabilities.
If you are a person needing assistance in the application process, or if you have general questions about this opportunity, please contact the Talent Acquisition Team prior to the position closing.
Benefits Overview Washington State offers a comprehensive benefits package, including medical, dental, and basic life insurance, retirement programs, paid leave, and wellness programs. Details vary by appointment type. Visit the State HR site for more information.
Note: This recruitment may be used to fill additional agency-wide positions. This Organization Participates in E-Verify.
Updated 01-07-2026
#J-18808-Ljbffr