Senior Director, Digital Channel Strategy & Publishing
Scorpion Therapeutics, San Francisco, California, United States, 94199
Role Summary
Senior Director, Digital Channel Strategy & Publishing leads the execution, publishing, and optimization of Gilead’s Public Affairs digital experiences across web, social media, and internal digital channels. The role ensures messaging from Public Affairs leadership is translated into high-quality, consistent, and timely digital experiences that meet usability, accessibility, performance, privacy, and brand safety standards. Reporting to the Executive Director, Public Affairs Omnichannel Strategy & Digital Transformation, this role leads the teams responsible for website operations, social media publishing, internal digital signage, and creative production workflows, partnering with Strategy, Platforms & AI, IT, Legal/Compliance, Privacy, and regional stakeholders for secure, data-driven execution. Location: Foster City, CA (Hybrid). Responsibilities
Own end-to-end publishing and execution of Public Affairs digital content across web, social media, and internal digital signage. Ensure digital experiences are on-brand, accessible (WCAG 2.2 AA), performant (Core Web Vitals), and aligned to Gilead’s global narrative. Translate messaging strategy and priorities into executable publishing plans, channel-specific content approaches, and always-on editorial calendars. Lead rapid-response publishing during issues and crisis situations, including real-time monitoring, escalation, and approvals with Legal/Compliance. Own channel execution strategy for corporate websites, corporate social platforms, employee/social advocacy, and internal signage. Establish and maintain publishing standards, cadence guidelines, governance, and operational playbooks, including MLR/MLC workflows. Oversee community management (triage, response matrices, brand safety, escalation) with Communications and Legal. Oversee corporate website operations, UX, information architecture, and content governance across regions and business units. Lead creative production workflows (intake, prioritization, timelines, QA, vendor/SOW management), optimizing for speed, quality, and compliance. Instrument measurement (tagging/UTM, dashboards, conversion/event taxonomies) and drive continuous optimization (A/B testing, experimentation). Partner with Strategy/Platforms & AI teams on martech roadmap, capabilities enablement, and integrations (e.g., SSO, analytics, consent, archiving). Drive accessibility remediation, SEO/GEO/SEM best practices, and content performance improvements across channels. Champion privacy, compliance, and security in all digital operations (consent, cookie management, retention/archiving, least-privilege access). Coach, develop, and scale a high-performing team (directors, associate directors, managers, specialists) and manage agencies to defined KPIs and SLAs. Qualifications
Required: Bachelor's degree + 10+ years in digital publishing, digital experience, or content operations, with enterprise-scale web and social ecosystems. Required: Proven leadership of multi-platform, global digital operations in regulated or high-stakes environments. Required: Strong understanding of CMS-driven and headless publishing, UX principles, WCAG 2.2 AA, and Core Web Vitals. Required: Experience managing creative operations, agencies, and complex approval workflows (including MLR/MLC). Required: Demonstrated ability to lead cross-functional teams and deliver at pace during issues/crisis scenarios. Required: Proficiency in analytics/insights, experimentation, and data-driven decision-making. Preferred: Advanced degree + experience in pharmaceuticals, biotech, healthcare, or other regulated industries. Preferred: Experience supporting global, multi-language digital operations and localization. Preferred: Familiarity with AI-assisted content operations and governance in the enterprise. Preferred: Comfort partnering with IT, Security, Privacy, and Legal/Compliance on integrations and policies. Skills
Content & Web Social & Community Data, Measurement & Experimentation Privacy, Security & Compliance Workflow, Collaboration & Creative Publishing & Signage Engineering-Adjacent & DevOps (Working Literacy) AI & Automation (Enterprise-Grade) Education
Bachelor’s degree or higher in a relevant field.
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Senior Director, Digital Channel Strategy & Publishing leads the execution, publishing, and optimization of Gilead’s Public Affairs digital experiences across web, social media, and internal digital channels. The role ensures messaging from Public Affairs leadership is translated into high-quality, consistent, and timely digital experiences that meet usability, accessibility, performance, privacy, and brand safety standards. Reporting to the Executive Director, Public Affairs Omnichannel Strategy & Digital Transformation, this role leads the teams responsible for website operations, social media publishing, internal digital signage, and creative production workflows, partnering with Strategy, Platforms & AI, IT, Legal/Compliance, Privacy, and regional stakeholders for secure, data-driven execution. Location: Foster City, CA (Hybrid). Responsibilities
Own end-to-end publishing and execution of Public Affairs digital content across web, social media, and internal digital signage. Ensure digital experiences are on-brand, accessible (WCAG 2.2 AA), performant (Core Web Vitals), and aligned to Gilead’s global narrative. Translate messaging strategy and priorities into executable publishing plans, channel-specific content approaches, and always-on editorial calendars. Lead rapid-response publishing during issues and crisis situations, including real-time monitoring, escalation, and approvals with Legal/Compliance. Own channel execution strategy for corporate websites, corporate social platforms, employee/social advocacy, and internal signage. Establish and maintain publishing standards, cadence guidelines, governance, and operational playbooks, including MLR/MLC workflows. Oversee community management (triage, response matrices, brand safety, escalation) with Communications and Legal. Oversee corporate website operations, UX, information architecture, and content governance across regions and business units. Lead creative production workflows (intake, prioritization, timelines, QA, vendor/SOW management), optimizing for speed, quality, and compliance. Instrument measurement (tagging/UTM, dashboards, conversion/event taxonomies) and drive continuous optimization (A/B testing, experimentation). Partner with Strategy/Platforms & AI teams on martech roadmap, capabilities enablement, and integrations (e.g., SSO, analytics, consent, archiving). Drive accessibility remediation, SEO/GEO/SEM best practices, and content performance improvements across channels. Champion privacy, compliance, and security in all digital operations (consent, cookie management, retention/archiving, least-privilege access). Coach, develop, and scale a high-performing team (directors, associate directors, managers, specialists) and manage agencies to defined KPIs and SLAs. Qualifications
Required: Bachelor's degree + 10+ years in digital publishing, digital experience, or content operations, with enterprise-scale web and social ecosystems. Required: Proven leadership of multi-platform, global digital operations in regulated or high-stakes environments. Required: Strong understanding of CMS-driven and headless publishing, UX principles, WCAG 2.2 AA, and Core Web Vitals. Required: Experience managing creative operations, agencies, and complex approval workflows (including MLR/MLC). Required: Demonstrated ability to lead cross-functional teams and deliver at pace during issues/crisis scenarios. Required: Proficiency in analytics/insights, experimentation, and data-driven decision-making. Preferred: Advanced degree + experience in pharmaceuticals, biotech, healthcare, or other regulated industries. Preferred: Experience supporting global, multi-language digital operations and localization. Preferred: Familiarity with AI-assisted content operations and governance in the enterprise. Preferred: Comfort partnering with IT, Security, Privacy, and Legal/Compliance on integrations and policies. Skills
Content & Web Social & Community Data, Measurement & Experimentation Privacy, Security & Compliance Workflow, Collaboration & Creative Publishing & Signage Engineering-Adjacent & DevOps (Working Literacy) AI & Automation (Enterprise-Grade) Education
Bachelor’s degree or higher in a relevant field.
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