Director, Adcetris HCP and Lifecycle Strategy Lead
Scorpion Therapeutics, New York, New York, us, 10261
Role Summary
Drive lifecycle management strategies for Adcetris and lead the US HCP marketing strategy across verticals, messaging, segmentation, and investments. Lead US lifecycle management and GTN strategies in collaboration with cross-functional teams; monitor competitive activity and KPIs to inform strategy and HCP messaging. This role reports to the Sr Director, US Adcetris Marketing Team Lead within US Oncology. Requires senior marketing expertise with US experience and a proven track record of leading cross-functional initiatives. Responsibilities
Lead end-to-end HCP strategy development, including insights gathering, strategy formation, and cross-functional alignment. Lead Adcetris campaign and core messaging development, and evolve Adcetris messaging in response to market and competitor dynamics. Provide day-to-day oversight of HCP marketing activities across HCP marketers and MRPs/Fellows, mentoring and developing teammates. Support development of Strategic and Tactical Plan, including integration with omnichannel strategy and execution. Lead field-force deployment decisions in partnership with sales leadership, area sales managers, and SEM, including targeting, segmentation, dashboards, and insights tools. Collaborate with the Adcetris CD30 Testing Lead to pull-through relevant HCP tactics and training for the field force. Coordinate with the Adcetris Key Accounts Marketer on GPO promotional strategy and tactics. Understand the clinical development strategy for the brand and work with Clinical and Medical to compliantly disseminate publication of scientific data. Own HCP agency relationships and HCP budget management, fostering collaboration across HCP, medical education, and key account marketing; advise on budget trade-offs. Evaluate and prioritize new promotional delivery methods, obtain approvals, and work with HCP marketers to pull through. Guide end-to-end strategic development of sales force training materials and programs in collaboration with the sales training team. Across Brand Activities: Review HCP tactics for quality and RC compliance; manage content updates (e.g., label changes, piece expirations); lead HCP analytics and insights, including KPI tracking and market research. Lifecycle Management Strategies: Lead US lifecycle management and GTN strategy in partnership with Data Science, Market Research, Contracting, Account Marketing, and Sales to optimize brand performance; identify contracting opportunities to expand access and drive uptake; co-create GTN and lifecycle KPI dashboards to guide data-driven decision making and forecast revenue impact. Qualifications
Required: BA or BS; 8+ years of pharma experience. Required: Substantial commercial and execution experience, plus project and cross-functional team management skills. Required: Comfort with ambiguity and ability to operate in complex “white space” environments. Required: Active contributor with a collaborative mindset, fostering innovation and teamwork. Required: Pharma industry and oncology business knowledge, including understanding trends, drug development, regulatory and access environments, and US/developed market dynamics. Required: Research and analytics capability to generate customer insights and market intelligence and translate them into strategy and execution. Required: Collaboration skills to work across teams and functions, share responsibilities and drive urgency and ownership. Required: Influencing and communications skills with the ability to articulate strategy and present to Global BU Leadership, ELT, and external audiences. Required: Prioritization skills to allocate resources and focus on value drivers to optimize growth. Required: Demonstrated matrixed leadership, agility, and a willingness to experiment and iterate; openness and inclusiveness in cross-functional settings. Required: Engagement across levels with diverse perspectives and the ability to foster open environments with transparent communication. Skills
Strategic thinking and leadership in a cross-functional environment. Strong analytical capabilities and market research methodology. Collaborative mindset and stakeholder management across medical, value and access, advocacy, policy, sales, and analytics teams. Influencing and communications; ability to present complex data to diverse audiences. Prioritization and resource allocation to optimize growth initiatives. Adaptability and agility in evolving market conditions; willingness to experiment and iterate. Education
Bachelor’s degree (BA/BS) required. MBA or MS with 7+ years of experience; or PhD or JD with 5+ years of experience (preferred). Additional Requirements
Strong analytical and mathematical skills. Proficiency in Outlook, Excel, and PowerPoint. Willingness to travel up to 30%.
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Drive lifecycle management strategies for Adcetris and lead the US HCP marketing strategy across verticals, messaging, segmentation, and investments. Lead US lifecycle management and GTN strategies in collaboration with cross-functional teams; monitor competitive activity and KPIs to inform strategy and HCP messaging. This role reports to the Sr Director, US Adcetris Marketing Team Lead within US Oncology. Requires senior marketing expertise with US experience and a proven track record of leading cross-functional initiatives. Responsibilities
Lead end-to-end HCP strategy development, including insights gathering, strategy formation, and cross-functional alignment. Lead Adcetris campaign and core messaging development, and evolve Adcetris messaging in response to market and competitor dynamics. Provide day-to-day oversight of HCP marketing activities across HCP marketers and MRPs/Fellows, mentoring and developing teammates. Support development of Strategic and Tactical Plan, including integration with omnichannel strategy and execution. Lead field-force deployment decisions in partnership with sales leadership, area sales managers, and SEM, including targeting, segmentation, dashboards, and insights tools. Collaborate with the Adcetris CD30 Testing Lead to pull-through relevant HCP tactics and training for the field force. Coordinate with the Adcetris Key Accounts Marketer on GPO promotional strategy and tactics. Understand the clinical development strategy for the brand and work with Clinical and Medical to compliantly disseminate publication of scientific data. Own HCP agency relationships and HCP budget management, fostering collaboration across HCP, medical education, and key account marketing; advise on budget trade-offs. Evaluate and prioritize new promotional delivery methods, obtain approvals, and work with HCP marketers to pull through. Guide end-to-end strategic development of sales force training materials and programs in collaboration with the sales training team. Across Brand Activities: Review HCP tactics for quality and RC compliance; manage content updates (e.g., label changes, piece expirations); lead HCP analytics and insights, including KPI tracking and market research. Lifecycle Management Strategies: Lead US lifecycle management and GTN strategy in partnership with Data Science, Market Research, Contracting, Account Marketing, and Sales to optimize brand performance; identify contracting opportunities to expand access and drive uptake; co-create GTN and lifecycle KPI dashboards to guide data-driven decision making and forecast revenue impact. Qualifications
Required: BA or BS; 8+ years of pharma experience. Required: Substantial commercial and execution experience, plus project and cross-functional team management skills. Required: Comfort with ambiguity and ability to operate in complex “white space” environments. Required: Active contributor with a collaborative mindset, fostering innovation and teamwork. Required: Pharma industry and oncology business knowledge, including understanding trends, drug development, regulatory and access environments, and US/developed market dynamics. Required: Research and analytics capability to generate customer insights and market intelligence and translate them into strategy and execution. Required: Collaboration skills to work across teams and functions, share responsibilities and drive urgency and ownership. Required: Influencing and communications skills with the ability to articulate strategy and present to Global BU Leadership, ELT, and external audiences. Required: Prioritization skills to allocate resources and focus on value drivers to optimize growth. Required: Demonstrated matrixed leadership, agility, and a willingness to experiment and iterate; openness and inclusiveness in cross-functional settings. Required: Engagement across levels with diverse perspectives and the ability to foster open environments with transparent communication. Skills
Strategic thinking and leadership in a cross-functional environment. Strong analytical capabilities and market research methodology. Collaborative mindset and stakeholder management across medical, value and access, advocacy, policy, sales, and analytics teams. Influencing and communications; ability to present complex data to diverse audiences. Prioritization and resource allocation to optimize growth initiatives. Adaptability and agility in evolving market conditions; willingness to experiment and iterate. Education
Bachelor’s degree (BA/BS) required. MBA or MS with 7+ years of experience; or PhD or JD with 5+ years of experience (preferred). Additional Requirements
Strong analytical and mathematical skills. Proficiency in Outlook, Excel, and PowerPoint. Willingness to travel up to 30%.
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