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Growth Marketing Associate

SalaryGuide, El Paso, Texas, United States

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Responsibilities

Help shape brand voice, visual identity, and messaging across three distinct verticals. Develop narratives that resonate with technical, high-context audiences skeptical of traditional marketing. Draft high-converting copy for landing pages, social, and newsletters—translating complex topics into must-read headlines. Design "flywheel" campaigns where content types feed each other (newsletter insights drive event registrations; event highlights grow social following). Own the marketing calendar across all Arkaea properties, ensuring consistent brand voice across email, LinkedIn, X, and web. Build and optimize conversion funnels for premium subscriptions and event sales. Lead end-to-end promotion for flagship events, from teaser campaigns through post-event content syndication. Collaborate with design on brand-consistent on-site activations and virtual attendee experiences. Requirements

3-5 years of experience in B2B marketing, growth marketing, media, or a related field. Previous experience driving measurable audience growth and/or revenue outcomes. Ability to manage multi-channel campaigns: email, paid social, organic social, partnerships. Strong writing and content creation skills—you can craft copy that converts. Proficiency with core marketing tools: email platforms, analytics (GA4), paid ads (Meta, LinkedIn, Google). Analytical mindset—comfortable with data, spreadsheets, and making decisions based on metrics. Excellent project management skills; able to juggle multiple workstreams and deadlines. Self-starter who thrives with autonomy and takes full ownership of outcomes. Benefits

100% paid Medical & Dental insurance for employees; dependent insurance coverage available (spouse, child(ren), domestic partner). Vision insurance options for employees and dependents. Medical FSA, Dependent FSA, and HSA (with employer contribution) options Life and AD&D employer sponsored + voluntary plans 11 Company Holidays + Winter Break (closed between Christmas & New Years) Flexible Personal Time Off (PTO) Remote-first work environment

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