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Enrollment and Outreach Specialist Telemarketing and CRM

CHILDREN's LIGHTHOUSE of CHANTILLY (South Riding), Chantilly, Virginia, United States, 22021

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Benefits:

401(k)

Bonus based on performance

Employee discounts

Flexible schedule

Free uniforms

Paid time off

Signing bonus

Title: Enrollment & Outreach Specialist (Telemarketing + CRM + Community Outreach) Location: Children’s Lighthouse of Chantilly — Early Learning School | Chantilly, VA Type: In-person | Full-time preferred (part-time considered) Mission: Create Joy

Role Summary: We’re hiring an energetic, confident Enrollment & Outreach Specialist to drive tours and enrollments through high-volume calling, fast follow-up, and excellent CRM discipline—plus local community outreach to build relationships and visibility.

This is a people-forward role: you must be great on the phone, warm, engaging, and able to create trust quickly.

Primary Objective (what you own): Turn inquiries into tours and keeping our CRM clean and our community presence active.

Non-Negotiable Requirements :

Telemarketing / high-volume outbound calling experience is mandatory

Daycare/childcare CRM experience is mandatory (IntelliKIDS is a strong plus)

Extremely fluent English (clear, friendly, professional—easy on the ears)

Jovial, bubbly, inviting personality—you genuinely enjoy talking to families

Strong follow-through: you do what you say, when you say

Key Responsibilities

Telemarketing & Lead Conversion (Primary)

Call new leads quickly and consistently (speed-to-lead matters)

Qualify families (child age, start date, schedule needs) and book tours

Confirm tours, reduce no-shows, and handle follow-ups

Re-engage older leads and missed calls with a structured cadence

Communicate confidently and warmly—help families feel welcome

CRM Management (IntelliKIDS)

Log every call/text/email with clear notes and next steps

Maintain clean pipeline stages (new → contacted → tour set → tour completed → enrolling)

Weekly pipeline reporting: leads, contacts, tours booked/held, deposits/enrollments, top blockers

Grassroots Marketing / Community Outreach

Build partnerships with local businesses and community groups

Coordinate small outreach efforts: drop-offs, flyers, table events, community touchpoints

Help plan/host simple events that generate tours (open houses, family nights)

Teacher/Operations Support (As Needed)

Help with light classroom support tasks when requested (materials prep, transitions, setup/cleanup)

Not a primary classroom role—enrollment work stays protected

What Success Looks Like

Leads contacted quickly and consistently

Tours booked every week and show rates improving

CRM is always current—no dead leads, no missing notes

Community touchpoints happening weekly

Families leave calls feeling “I want to tour this school”

Qualifications

1–3+ years in telemarketing, inside sales, admissions, appointment setting, or call-center sales

Experience using a childcare/daycare CRM (IntelliKIDS preferred)

Comfortable hitting daily call activity targets and booking goals

Organized, tech-comfortable, and calm under pressure