Senior Paid Social Strategist (Remote US) - Future Opening
Abe, New York, New York, United States
Senior Paid Social Strategist (Remote US) - Future Opening
Join to apply for the Senior Paid Social Strategist (Remote US) - Future Opening role at Abe. Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams! Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you! We use Customer Generation, a marketing methodology focused on SQLs and customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the social media team. Roles & Responsibilities Oversee and lead a collection of Social Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to ensure alignment on tasks and work quality Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns Provide fractional support for internal marketing within a boutique agency Deeply understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Responsible for personal productivity and utilization Work directly with Associate Director to ensure internal and client goals are being achieved Understand the value of programmatic campaigns Drive cross-sells, upsells and referrals via client relationships and professional network Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI
What You Offer
4+ years experience at a performance/digital marketing agency, supporting B2B clients Deep expertise across paid social advertising, specifically LinkedIn Ads Understanding of different Ad Units within LinkedIn Platform such as conversation, document, ctv and more Proficiency in using LinkedIn Campaign Manager, Zoominfo, 6Sense, and more Ability to delegate to junior team members to ensure success Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms Experience with audience segmentation by tier, job title, etc. Proven and measurable success with mid?market or enterprise accounts Ability to translate and articulate strategy and tell stories with data Equal parts competitive and curious; youre a true problem solver You live on the cutting edge of the industry, always looking for opportunities to grow and share Ability to organize, prioritize, and manage multiple projects simultaneously Youre quality?obsessed and have not lost your soul for advertising Travel to visit clients approximately once per year
What Success Looks Like
Effectively manage approximately five mid?tier and enterprise accounts Meet and exceed department level KPIs, such as client growth and goal attainment Build client trust and relationships that create consistent renewals Cross?sell services that align with client goals and objectives Clearly communicate results with client point of contact and executives Exceptional decision making related to strategic direction for accounts
Benefits
???? Annual base salary range for this position based in the United States is $85,000$95,000 USD. ???? Medical, dental, vision plans, disability, and life insurance coverage for you and your family. ???? Mental Health: Access to certified therapists through Spring Health, membership to Headspace. ???? Physical Health: Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care. ???? Time Off: Unlimited PTO (2?week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave. ???? Financial: Traditional and Roth 401(k) with a 3% company match. ???? Bonus: Annual bonus based on tenure, scaled over time.
Work Environment Requirements
The role is 100% virtual from your home office. Remote?first collaboration occurs via Zoom and Slack. You must have a reliable internet connection and a laptop (PC or Mac). Reasonable accommodations may be made for qualified individuals with disabilities. If you require an accommodation, please contact careers@directiveconsulting.com. EEO Statement
At Abe, one of our core values is People First. Were committed to fostering a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #J-18808-Ljbffr
Join to apply for the Senior Paid Social Strategist (Remote US) - Future Opening role at Abe. Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams! Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you! We use Customer Generation, a marketing methodology focused on SQLs and customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the social media team. Roles & Responsibilities Oversee and lead a collection of Social Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to ensure alignment on tasks and work quality Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns Provide fractional support for internal marketing within a boutique agency Deeply understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Responsible for personal productivity and utilization Work directly with Associate Director to ensure internal and client goals are being achieved Understand the value of programmatic campaigns Drive cross-sells, upsells and referrals via client relationships and professional network Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI
What You Offer
4+ years experience at a performance/digital marketing agency, supporting B2B clients Deep expertise across paid social advertising, specifically LinkedIn Ads Understanding of different Ad Units within LinkedIn Platform such as conversation, document, ctv and more Proficiency in using LinkedIn Campaign Manager, Zoominfo, 6Sense, and more Ability to delegate to junior team members to ensure success Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms Experience with audience segmentation by tier, job title, etc. Proven and measurable success with mid?market or enterprise accounts Ability to translate and articulate strategy and tell stories with data Equal parts competitive and curious; youre a true problem solver You live on the cutting edge of the industry, always looking for opportunities to grow and share Ability to organize, prioritize, and manage multiple projects simultaneously Youre quality?obsessed and have not lost your soul for advertising Travel to visit clients approximately once per year
What Success Looks Like
Effectively manage approximately five mid?tier and enterprise accounts Meet and exceed department level KPIs, such as client growth and goal attainment Build client trust and relationships that create consistent renewals Cross?sell services that align with client goals and objectives Clearly communicate results with client point of contact and executives Exceptional decision making related to strategic direction for accounts
Benefits
???? Annual base salary range for this position based in the United States is $85,000$95,000 USD. ???? Medical, dental, vision plans, disability, and life insurance coverage for you and your family. ???? Mental Health: Access to certified therapists through Spring Health, membership to Headspace. ???? Physical Health: Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care. ???? Time Off: Unlimited PTO (2?week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave. ???? Financial: Traditional and Roth 401(k) with a 3% company match. ???? Bonus: Annual bonus based on tenure, scaled over time.
Work Environment Requirements
The role is 100% virtual from your home office. Remote?first collaboration occurs via Zoom and Slack. You must have a reliable internet connection and a laptop (PC or Mac). Reasonable accommodations may be made for qualified individuals with disabilities. If you require an accommodation, please contact careers@directiveconsulting.com. EEO Statement
At Abe, one of our core values is People First. Were committed to fostering a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #J-18808-Ljbffr