Senior Paid Social Strategist (Remote US) - Future Opening
Abe, New York, New York, United States
Senior Paid Social Strategist (Remote US) - Future Opening
Join the role at Abe as a Senior Paid Social Strategist. Are you a marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? This is your opportunity to shape innovative strategies utilized across LinkedIn, Meta, and more. Abe is a specialized consultancy focused exclusively on social media advertising, helping clients reach, engage, and convert target audiences. We are a hub for bold, transformational campaigns and our culture values the best idea wins. This role reports to the Associate Director and is a crucial part of a fast?growing specialty agency using Customer Generation, a method focused on SQLs and customers rather than traditional metrics. Roles & Responsibilities Oversee and lead a collection of Social Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns Provide fractional support for internal marketing within a boutique agency framework Deeply understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Take responsibility for personal productivity and utilization Work directly with the Associate Director to ensure internal and client goals are achieved Understand the value of programmatic campaigns Drive cross?sells, upsells, and referrals through client relationships and professional network Execute and optimize LinkedIn advertising campaigns, including ad copywriting, TAM development, and targeting to maximize ROI
What You Offer
4+ years experience working at a performance/digital marketing agency, supporting B2B clients Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads Understanding of different ad units within LinkedIn such as conversation ads, document ads, CTV, and more Proficiency in using platforms and tools such as LinkedIn Campaign Manager, ZoomInfo, 6Sense, and others Ability to delegate to junior team members for joint success Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms Ability to drive results and measure via OCT Experience with audience segmentation by tier, job title, etc. Proven and measurable success with mid?market or enterprise accounts Ability to translate and articulate strategy and tell stories with data Equal parts competitive and curious problem?solver mindset Stay on the cutting edge of the industry, always exploring growth opportunities Organize, prioritize, and manage multiple projects simultaneously Quality?obsessed with a strong focus on advertising excellence Travel to visit clients approximately once per year, per client or as needed
What Success Looks Like
Encompass core values in every interaction, internally and externally Effectively manage approximately five mid?tier and enterprise accounts Meet and exceed department KPIs, such as client growth and goal attainment; core KPIs include client NSMs (North Star Metrics) and Client Satisfaction scores Build client trust and relationships that foster consistent renewals Cross?sell services aligned with client goals and objectives Clearly communicate results to client point of contact and executives Make exceptional strategic decisions for account direction
Benefits
???? We have a set living wage at Abe; the annual base salary range for this position based in the United States is $85,000$95,000 USD. This range is an estimate and may vary based on compensation practices, job?related skills, and depth of experience. ???? Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle Including a 100% employer?paid plan for you and a 50% employer contribution for your dependents
Benefits to Support the Whole Person:
???? Mental Access to certified therapists through Spring Health, membership to Headspace ???? Physical Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care ???? Time Off Unlimited PTO (minimum 2 weeks), paid company holidays, Your Birthday Off, End of Year Recharge (Closed December 24January 1), paid parental leave ???? Financial Traditional and Roth 401(k) with a 3% company match ???? Bonus Annual bonus based on tenure, which scales in total amount over time
Work Environment Requirements
As a remote?first company, youll have the ability to work from anywhere in the U.S., with the option to enjoy our state?of?the?art offices in Irvine, California. For some positions, we accommodate global opportunities, including Canada, the U.K., and Australia. Applicants for global locations must have established and current work authorization and permanently reside in that country. This role operates 100% virtually from your home office. Collaboration occurs primarily through virtual meetings (Zoom) and Slack. Required technology includes a laptop (PC or Mac), necessary software platforms, and other office productivity tools. The position requires sitting in a stationary manner, observing written and/or verbal communication, having reliable internet access, and a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre?employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com. Additional Information
At Abe, one of our core values is People First. Were committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Referrals increase your chances of interviewing at Abe by 2x. #J-18808-Ljbffr
Join the role at Abe as a Senior Paid Social Strategist. Are you a marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? This is your opportunity to shape innovative strategies utilized across LinkedIn, Meta, and more. Abe is a specialized consultancy focused exclusively on social media advertising, helping clients reach, engage, and convert target audiences. We are a hub for bold, transformational campaigns and our culture values the best idea wins. This role reports to the Associate Director and is a crucial part of a fast?growing specialty agency using Customer Generation, a method focused on SQLs and customers rather than traditional metrics. Roles & Responsibilities Oversee and lead a collection of Social Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns Provide fractional support for internal marketing within a boutique agency framework Deeply understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Take responsibility for personal productivity and utilization Work directly with the Associate Director to ensure internal and client goals are achieved Understand the value of programmatic campaigns Drive cross?sells, upsells, and referrals through client relationships and professional network Execute and optimize LinkedIn advertising campaigns, including ad copywriting, TAM development, and targeting to maximize ROI
What You Offer
4+ years experience working at a performance/digital marketing agency, supporting B2B clients Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads Understanding of different ad units within LinkedIn such as conversation ads, document ads, CTV, and more Proficiency in using platforms and tools such as LinkedIn Campaign Manager, ZoomInfo, 6Sense, and others Ability to delegate to junior team members for joint success Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms Ability to drive results and measure via OCT Experience with audience segmentation by tier, job title, etc. Proven and measurable success with mid?market or enterprise accounts Ability to translate and articulate strategy and tell stories with data Equal parts competitive and curious problem?solver mindset Stay on the cutting edge of the industry, always exploring growth opportunities Organize, prioritize, and manage multiple projects simultaneously Quality?obsessed with a strong focus on advertising excellence Travel to visit clients approximately once per year, per client or as needed
What Success Looks Like
Encompass core values in every interaction, internally and externally Effectively manage approximately five mid?tier and enterprise accounts Meet and exceed department KPIs, such as client growth and goal attainment; core KPIs include client NSMs (North Star Metrics) and Client Satisfaction scores Build client trust and relationships that foster consistent renewals Cross?sell services aligned with client goals and objectives Clearly communicate results to client point of contact and executives Make exceptional strategic decisions for account direction
Benefits
???? We have a set living wage at Abe; the annual base salary range for this position based in the United States is $85,000$95,000 USD. This range is an estimate and may vary based on compensation practices, job?related skills, and depth of experience. ???? Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle Including a 100% employer?paid plan for you and a 50% employer contribution for your dependents
Benefits to Support the Whole Person:
???? Mental Access to certified therapists through Spring Health, membership to Headspace ???? Physical Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care ???? Time Off Unlimited PTO (minimum 2 weeks), paid company holidays, Your Birthday Off, End of Year Recharge (Closed December 24January 1), paid parental leave ???? Financial Traditional and Roth 401(k) with a 3% company match ???? Bonus Annual bonus based on tenure, which scales in total amount over time
Work Environment Requirements
As a remote?first company, youll have the ability to work from anywhere in the U.S., with the option to enjoy our state?of?the?art offices in Irvine, California. For some positions, we accommodate global opportunities, including Canada, the U.K., and Australia. Applicants for global locations must have established and current work authorization and permanently reside in that country. This role operates 100% virtually from your home office. Collaboration occurs primarily through virtual meetings (Zoom) and Slack. Required technology includes a laptop (PC or Mac), necessary software platforms, and other office productivity tools. The position requires sitting in a stationary manner, observing written and/or verbal communication, having reliable internet access, and a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre?employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com. Additional Information
At Abe, one of our core values is People First. Were committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Referrals increase your chances of interviewing at Abe by 2x. #J-18808-Ljbffr